Projekt – SCHMIDHUBER

Feel Audi

Feel Audi at the IAA mobility

In an increasingly complex world, Audi is uncompromisingly committed to clarity. This idea will be visible at the IAA Mobility 2025 with the immersive installation ‘Feel Audi,’ which reflects a new design philosophy. Besides a new design for future models, the philosophy also represents the next milestone in the company’s transformation.

A tribute to Audi's history.

Audi does not simply showcase vehicles, but rather the essence of the brand – condensed into attitude and future vision. This is not a traditional trade fair appearance, but a new form of brand presentation. Architecture becomes communication.

Space becomes language. A journey from iconic moments of the past to the clarity of today. Minimalism not as a stylistic device, but as a principle.

You can't describe Audi with words.

The Audi Pavilion presents the boldest ideas in Audi’s history and, at the same time, the next big step: the Audi Concept C. A manifesto of the new design language – visible in the vehicle and in the stand concept.

The result: an immersive visitor experience and a powerful statement for the future.

„Our new portfolio and design language mark the next steps in the company’s continuing evolution. By focusing on what truly matters – across products, processes, and structures – we’re creating space for innovation.”

Gernot Döllner | Audi CEO

Photos © Antonis Hadjimichael, London

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Next Level Vaillant

NEXT LEVEL VAILLANT

At ISH 2025, Vaillant presented itself not only as a premium supplier of heating and energy systems, but also as a progressive partner in the energy transition. “Next Level Vaillant” transformed the trade fair appearance into a systemic brand experience – spatially, conceptually, and communicatively.

Making complexity tangible.

Architecture, interaction, and communication merge into a systemic statement. Colours, guidance systems, open structures, modular solution islands, and a kinetic sculpture in the centre make complexity spatially tangible. This creates orientation through design.

The stage in the center is the 360°-visible point of reference, opening up the space to thematic islands, exhibits, and dialogue zones. A sculptural figure translates movement, change, and energy flow into form, light, and rhythm.

„Es ist Zeit für uns als führender Hersteller ein Statement abzusetzen. Für Klimaneutralität und Energieeffizienz.

Mit unserem Next Level Beratungsansatz begegnen wir unseren Besucher:innen auf Augenhöhe und zeigen verständlich das “Mehr” von Vaillant: Partnerschaft, Innovation – und der Mut, neue Wege zu gehen.”

Daniel Jäger | Team Leader Live Experience bei Vaillant

Creating change.

Climate crisis, resource scarcity, social change: Vaillant is responding to this challenge with solutions that make a difference. And at ISH, it is demonstrating how attitude translates into design.

During the creative process for the brand presentation, we consistently pursued one goal: experience instead of explanation! Each product is embedded in an application-specific usage scenario. Information only appears where it creates real added value. Interactive tables, energy flow walls, and systemically designed exhibits convey functionality without excessive text.

A space for genuine connection.

To enable genuine encounters, there are no zones, no product boundaries, and no prescribed routing. Next Level is the unifying idea—not the one that divides. The integrated talk format with moderator Amiaz Habtu enables knowledge transfer in real time—and positions Vaillant as a driving force in industry discourse.

Photos © Julia Laatsch

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Future is an attitude

"Future is an Attitude"

The Audi brand pavilion at Autostadt Wolfsburg

Welcome to the “House of Progress” in the heart of Wolfsburg! The pavilion, situated in Autostadt (Car City) Wolfsburg, has been completely reimagined to host Audi’s House of Progress exhibition concept, which will now come to rest here permanently.

For visitors, the concept not only brings the four brand values of digitalization, design, performance, and sustainability to life but promises a fascinating journey into the future of premium electric mobility.

Our part in this: To make Audi's brand pillars—tangible

The reconstruction of the Audi Pavilion in Wolfsburg sees the building’s existing interior receive a complete overhaul. The new exhibition concept puts a clear focus on transparency: prioritizing more space for exhibits to be showcased and fresh perspectives to appreciate them from. It’s an environment where the brand—its products and personality—meet visitors at eye level.

The exhibition begins with an aerodynamic projection onto the RS e-tron GT—making a bold statement about Audi’s vision of tomorrow. The installation comprises an audio signal captured on film that adjusts to the volume, intensity, and dynamic around the car. This ensures the vehicle and the theme of performance both steal the limelight.

Our promise: progressive design

In the open rotunda that connects two exhibition levels (first floor and entrance) stands the Blog of Progress—the Pavilion’s center piece. Content, here, is generated from media posts relating to the Audi brand and its priorities—appearing dynamically in real-time.

Highlight exhibits

In addition to the Blog of Progress, a number of fresh exhibits have been developed that highlight Audi’s four values and immerse visitors in a multi-sensory experience. Take the Sustainability Table: This exhibit showcases the importance of sustainable cooperation by inviting visitors to gather around it and learn more about the circular economy.

All in all, a rich combination of media presentations and exhibits with interactive haptics give visitors unique insight into the design processes at Audi.

“Our mission was to create a 360° customer brand experience for Audi. SCHMIDHUBER know better than most that this requires well-crafted interplay between digital, physical and hybrid layers—each one linking to and communicating with one another.

The combination of exhibition vehicles blended with spatial projection mappings, as well as the diverse range of interactive exhibits, bring the Audi brand to life. Visitors will certainly be able to leave the exhibition and say, “I know what Audi represents!”.”

Frederick Schultz | Design Director SCHMIDHUBER

100% impact

True to its own philosophy, the House of Progress has sustainable design in its DNA and need never be rebuilt again. Instead, all the digital content, spotlight cars, current products, and furniture can be easily changed out. Keeping things fresh but not wasteful.

Fotos © Raphael Olivier

Motiondesign in Kooperation mit flora&faunavisions, Berlin

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Welcome to an inspiring Brand Experience

Siemens and Bosch at IFA 2022

We are delighted to have been asked to design and stage the Siemens and Bosch IFA 2022 trade fair presence for our long-standing customer BSH. The entire floor space in Hall 1.1 — an area spanning 6000m2 — is dedicated to the two brand worlds. Visitors on a mission to discover the latest tech trends can expect to be amazed by the delights that lie in store including the latest products and innovative solutions.

“Our brands epitomize a modern lifestyle with technical innovations, quality aesthetics and a sustainable use of resources. Our goal is to improve people’s quality of life. At the IFA we will clearly demonstrate what sustainable progress really means to us.”

Nina Wiemer, Head of Live Communication Central Europe, BSH Home Appliances Group

Siemens
Urban Life Park

Siemens is the premium brand for those who embrace mobility, flexibility, and connectivity. Anyone trying to balance the demands of everyday life, appreciates the role smart technologies will increasingly play. After all, a device that can be controlled quickly and easily from anywhere, is certainly one that fits to the realities of a modern lifestyle.

That’s why — together with Siemens — we conceived a tour around an Urban Life Park. Designed to give visitors incredible insights into a modern urban and sustainable lifestyle, the park inspires with its innovative technologies and fascinating design. Those meandering along the Urban Path receive a unique glimpse into a variety of Cooling, Dish Care, Coffee, Laundry Care and Cooking areas. The 2000m2 space, includes the entire range of products and solutions for contemporary New Living.

Welcome to the Home for Progress!

The Urban Life Park Stage at the center of the hall, is a perfect place to take a break and unwind. In the Intelligent Kitchen, the ultimate live cooking event returns, using fully networked Siemens products to demonstrate how, in the digital age, certain parts of our household can be organized independently of time and place.

The Urban Life Park Stage is also the centerpiece for the digital element of the IFA presence. Interactive show events and IFA panel discussions are recorded in the studio here and broadcast for Siemens’ digital visitors, in real time, across all channels

Corporate Interieur

But Siemens isn’t just celebrated for its device networking and smart technology: The brand is also synonymous with premium design execution. To celebrate this, the entire corporate interior has a unified design, which is three-dimensional, from floor, to wall, to ceiling. The surfaces, colors, and materials within the different areas fit into a coherent design concept and each have media available for product staging, interactive and testing stations as well as numerous selfie points.

Live Fantastically #LikeABosch!

This year, at sister brand Bosch, it’s all about fantastic ways of living. At the IFA, a variety of product solutions are presented which serve to enrich our homes thanks to small ideas and great innovation. The message: Bosch makes your life more sustainable, smarter, simpler and healthier!

“For the last 10 consecutive years, we have partnered with BSH, as general contractor and planner for the Siemens IFA trade fair presence. Even as far back as the IFA 2012, our first project was dedicated to the connected home. A lot has changed since then. Digital development in the home appliance sector has become incredibly agile and innovative. In parallel, there have, of course, been huge leaps in the advancements in live communication. BSH’s appearance this year is integrated across all formats and channels — making it a crucial component of the BSH brand’s modern marketing mix.”

Jan Domin, Partner at SCHMIDHUBER and BSH Client Manager

Experiential
Content Journey

The Content Journey guides visitors through a diverse experience room. The Fantastic Layer brings media content and, above all, color from the current corporate design into the room and ensures spatial and communicative cohesion.

Visitors are welcomed by a Fantastic Super Sign media presentation, and the adjoining Fantastic Lounge offers an opportunity to browse through all the product areas. With the help of exhibits, pre-produced footage and live hacks, the umbrella brand message “Live Fantastically” resonates across all dimensions. From the 12-meter-long sofascape, visitors also have the best view of the Brand Stage. Interactive live cooking shows are staged by influencers, such as Sally, demonstrating all the features of the new series 8 oven.

3d Campagne

Using the rhyming verses from the campaign song “Bude Smart” by the German hip hop band “Die fantastischen Vier,” a messaging concept unifies the stand. Slogans like “Mega-design. Verbrauch ist klein” (Mega design. Low energy) or “Gesund und zart. Dampfgegart” (Healthy and tender. Steamed) reach their audience by making a familiar, every-day appeal that plays on closeness and individuality.

Dealer Center

The shared dealer center is the backbone of the two brand presences. And offers a total of 19 meeting rooms spread over 2 floors, which allow privacy for customer meetings. As if that wasn’t enough, all the catering for both brands is managed here: With invited guests exploiting the opportunity to take a seat in the serviced restaurant or in the inter-branded lounge area, which is catered by several open kitchens.

Photos © Jörg Hempel, Aachen

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Experience the fascination

Experience the fascinacion of Smart Home Appliances

On behalf of our customer BSH, we were delighted to design and stage both the Siemens and Bosch brand experiences at EuroCucina 2022. Running in parallel with the Milan Furniture Fair, EuroCucina takes place every two years and showcases the latest innovations, topics, and trends in the world of kitchens.

Siemens

For visitors to the Siemens Penthouse for Progress, innovative technology, smart applications, and captivating design unite for the ultimate experience. It’s an inspiring journey through the Siemens smart kitchen, allowing today’s foodies to test tomorrow’s technology — all within a natural and modern living environment. Advancement, design, quality, and technical innovation all come together at the Penthouse for Progress.

Bosch

At sister brand Bosch, it’s all about sustainability this year. How can I make my kitchen both smart and sustainable? How can I save energy and protect resources? Here, Bosch presents a range which is both inspiring and — above all — technically impressive. This is reflected across the entire product line, empowering users to adopt a healthy and eco-friendly lifestyle. Live healthily and sustainably #LikeABosch!

Photos © BSH Elettrodomestici S.p.A.BSH Italien

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Branded office space

BSH Branded Office Space

Employees experience the future of work in the new BSH Offices

The BSH Home Appliance Group, headquartered in Munich, sees its entire workforce return to 50% in-office working over the summer of 2022. After two years of WFH, this is a major change for many employees and reflects the current work reality for many people.

When BSH started on the redesign of its offices in Munich-Neuperlach, there were several factors which shaped the planning process — the increasing emphasis on virtualization, on flexible working methods and, most importantly, on the meaning of what it is to “work” generally.

Our Mission

No wonder, the primary objective in the development of this new office was to create identity: To make work culture tangible. To establish places for communication. And to bring people together. Which is what we did — designing a future-work environment, on an area of approximately 1700sqm, where the focus is 100% on social integration. One where the partial return to the office has been exploited to forge deeper more intimate connections between employees and their corporate culture. The Motto: Culture. Places. Stories. People.

“Our new office creates diverse planned and serendipitous opportunities for collaboration and chance encounters. At the same time, the flexible concept accommodates a familiar daily routine as well as the need to retreat. We have created an open environment in which all team members feel completely at ease.”

Michael Bohn, Head of Marketing Central Europe

In the center:
The Branded Core

The complete interior reflects BSH’s expertise in design, technology and innovation. Here, surfaces, colors and materials spanning multiple areas blend in to form a coherent design concept.

In addition to the newly devised Office Areas for Bosch, Siemens, Gaggenau and Neff teams, a “branded core” has been established in the center of the floor. Four brand touch points — inspired by the global corporate identity — have been installed and are accessible to all employees: The Bosch Community Hub, the Siemens Café, the Gaggenau Wine bar and the Neff meet + greet. Built-in appliances such as cooling systems or cooking islands, come of course from the respective product portfolio.

Hybride Use

In addition, two spacious Workshop Rooms have been created, offering a flexible setup for varying numbers of users. Fully equipped with work materials and media technology, they offer a creative environment for cross-team collaboration or customer workshops.

The Public Library, with its reading corner for focused work, meeting islands and acoustically separated seating niches, offers a place of tranquility and meets the fresh expectations of an office of the future.

The Brand Collages on the walls are multimedia and individually designed for each room. The basic principle of the elements — monitor, pinboard, graphics, light frame, and typography — is the same throughout. But the themes highlighted are different and aligned to the overarching motto: Culture. Places. Stories. People.

Conclusion

With these freshly designed spaces, we have created a future-oriented office environment that promotes social interaction, enables hybrid use and welcomes all employees with its inviting atmosphere. By positioning the products associated with the Bosch, Siemens, Gaggenau and Neff portfolio spatially, an even stronger identification with the brand is made.

“Spaces create identity, reinforce ideas and provide orientation. They are a crucial element in modern employer branding.”

Jan Domin, Partner at SCHMIDHUBER und Client Manager for BSH

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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Play. Watch. Listen. Create.

One Sony

Play. Watch. Listen. Create.

SCHMIDHUBER have once again designed and built the Sony stand for the IFA Berlin 2013. One year after the successful debut it’s the customer who is center stage. From a raised platform at the heart of the Sony installation, visitors have a panoramic view of the trade fair highlights and the range of products on display. Spreading out from the center, different segment-shaped areas display each of the product groups: Play, Watch, Listen and Create, and everything comes together with the Brand Horizon to form one coherent image – One Sony.

The SONY brand is synonymous with cutting-edge technology and great customer experience. Technology is becoming ever smaller, more sophisticated, and useful in everyday life. This affords the user the space and time to dream and be inspired. And it’s exactly this feeling that we dimensioned at the IFA.

Timm Wilks | Managing Partner at SCHMIDHUBER

Highlights in the center

The highlights of the show are at the center: the new mobile devices. Here, visitors can experience All the best of Sony in one space-saving device: camera, screen, sound and apps.

Starting from the highlights in the center, the products are presented in ever-increasing detail as the visitor moves further into the Sony stand. In this way, the essence can be experienced even in a brief visit.

360°
Panorama

Unlike last year’s show, the panorama is not in one continuous band, but is made up of individual ultra-flat screens that only build to a 360° panorama when viewed from the center: the giant Sony Kandō Picture.

An interplay of individual and group perspectives brings the brand to life, with all its core and individual messages.

Sustainable product experience

The panorama follows the personal philosophy of Kazuo Hirai, President and CEO of the multimedia giant Sony. The Japanese word Kandō describes the act of conjuring a joyful smile on a customer’s face, and it is here made real in a surprising and breathtaking moment for visitors to the Sony brand experience.

The clear design, with reduced colors and graphics turn the products into trade fair heroes.

Lennart Wiechell | Managing Partner at SCHMIDHUBER

In Collaboration with Sony

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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Future Work Spaces

New Work?
New Culture!

SCHMIDHUBER

How to create an innovative working environment that is future-proof and focuses on people.

The S-Hub’s original open-plan design facilitated a friendly and equitable workspace. As well as createing a positive and productive working atmosphere. The company’s relocation was an opportunity to reallocate resources and improve operational efficiency.

Jens Rieken | Managing Director at Star Finanz

Working environment of the future

Currently the spatial question of work in particular is being posed in a completely new way. After the pandemic and with advancing digitization and mobility, the role of the office as a physical location must be rethought and redefined. Mobile work, and with it the simultaneity of digital and physical interactions, is becoming a key issue for future working environments.

Scenario 1 – The office as the physical center of work

If mobile work only plays a role occasionally, the staging of the collective and the perceptibility of the office as a safe place for the community is important. Trust-building measures will have a positive impact on the company’s working atmosphere.

Scenario 2 – The office as a flexible campus
If a company enables an increased proportion of mobile work and employees spend less than half of their working time in the office, a campus where experience is a major priority can combine different working models. In spatially flexible settings, there is room for exchange, inspiration and equally quiet workplaces.

Scenario 3 – The office as the heart of the corporate brand

If the team works primarily on a mobile basis, a visit at the office must be an enticing day of networking and sharing. The physical office must then create maximum identification. New Work and employer branding play hand in hand here – because together, the measures activate the potential of employees to significantly increase the company’s success.

Inspiration.
Competence.
Connection.

As a design agency for communication in space, we create clear brand attitudes, transform strategies and messages into moving experiences, and thus shape real brand relationships that stay in our minds – analog and digital, credible and effective. This way of thinking and acting is reflected in our structure as well as in our premises: in three houses with three gardens, flexible space design and office dogs.

We work collaboratively in interdisciplinary teams characterized by holistic thinking. Instead of assigning tasks to individual disciplines, we put together specific teams depending on the project, encourage and demand individual initiative as well as a supportive attitude within the team. To this end, we have rooms of various sizes that are occupied as needed; our winter garden is particularly popular. In these flexible settings, we meet our colleagues as well as customers, applicants and guests at events and workshops.

We see ourselves as a platform, giving everyone the opportunity to contribute their ideas in the best possible way. In order to find the ideal solution for us, an internal team works closely with Marketing and HR on the topic of New Work, both conceptually and spatially. It is important to us to involve the entire team in the change processes. We want to strengthen our employees’ sense of belonging and offer them a self-determined, flexible environment – because we know that this not only makes them more satisfied, but also more efficient, creative and innovative.

Future of Work?
New Work Culture!

In order to act freely, innovatively and creatively and to be able to develop new strategies, products and services, an open culture is required that provides a clearly defined framework with room for maneuver for the individual.

We wanted to further enhance the functionality of the space and align it even more closely to work processes. One sample initiative: the creation of a separate room for working parents and their children.

Jens Rieken | Managing Director at Star Finanz

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Digital B2B Platform

Virtual
Brand Experience

Digital B2B platform

There is one thing we at SCHMIDHUBER are particularly good at: keeping a cool head in hot situations and still focusing on finding the right solutions. This is also the case when a pandemic turns the world upside down and planned trade fairs and events are cancelled. In these situations we recognize the opportunity to break new ground and push the boundaries further.

Therefore, in 2020, we implemented a digital B2B alternative concept for Siemens. The result was a virtual brand platform, which we developed further with our partners from Blackspace in the following year, enabling the usual professional and individual communication with dealers far away from an exhibition hall.

Die persönlichen Gespräche mit unseren Partnern:innen im Handel waren auf der IFA immer ein fester Bestandteil unseres Erfolges. Nun gilt es, mit einer virtuellen Plattform an diese zwölfjährige Erfolgsgeschichte nahtlos anzuknüpfen und Handel sowie Konsumenten von innovativen Hausgeräten zu begeistern.

Volker Klodwig | Executive Vice President Sales BSH Hausgeräte GmbH

Welcome to the
Virtual Loft

The Siemens product range is presented in the form of a virtual loft – the epitome of the modern, urban lifestyle. The focus of the Siemens Loft is on the Innovation Kitchen with five outstanding new products. These reflect the technological and design expertise of Europe’s No.1 built-in brand.

Experience Center

The communication concept provides detailed information on new market launches, plenty of moving images for better understanding, tailored solutions, and special PoS offers.

Exhibition 2.0

Creating closeness through digital live experience and making the brand tangible was both the greatest incentive and the greatest challenge during the conception phase. The result was an urban loft that is in no way inferior to the trade show presentations of the last IFA years.

The only difference? The loft was set up in the Eisbach studios in Munich and B2B as well as customers experience the product innovations via video material and through moderated demonstrations. Technical data can be studied in front of the computer in peace and quiet, and one-on-one discussions can be held with more focus than would otherwise be the case in the hustle of the trade show.

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House of Progress Vienna

House of
Progress Vienna

A gallery of progress

With the House of Progress in Mooncity in the first district of Vienna, Audi shows how automotive boundaries are shifting. In the middle of the city centre we created a communicative place where the fascination of electric premium mobility becomes real and tangible.

With the highest level of design and content, the visitors become part of a journey through the future-oriented orientation of the Audi brand and experience what the phrase “Future is an Attitude” means in real.

For us, working on the spatial communication element of Audi’s new brand image was a labor of love. And we’re thrilled to see the first fruits of that labor: physical touch points that invite people from all over the world to experience the power of this progressive brand first-hand!

Michael Ostertag | Partner at SCHMIDHUBER

Living
Progress

In just two months, an experience centre was created whose interior credibly brings the Audi brand values to life. Visitors can enter a completely new Audi world and through changing events and theme weeks the experience centre became a place-to-be in Vienna’s city centre.

A hands-on future

With its unusual design the adventure centre invites visitors to take a stroll. Exhibits and interactive graphics illuminate the dawn of a new design era.

“The House of Progress in Vienna shows how brand communication can inspire people. Whenever design, content and culture interact to unfold their effect,” says Michael Ostertag.

Screen
Time

The spectacle of progress is presented in the large “Blog of Progress” and on various screens. The design of the new Audi models will be explained to visitors by Audi design director Marc Lichte and well-known brand ambassadors such as Anna Gasser gave their impulse to future topics.

Customer
Privat Lounge

A product genious explaines the new technologies and vehicles of the Audi brand to those who were particularly interested. In a separate Customer Private Lounge, individual configurations can be made with advisors.

Personal mobility is an expression of our thoughts and attitudes. The House of Progress in Kärntnerstraße provides the perfect opportunity to get to know the brand better. As well as the chance to test-drive pure electric models—demonstrating how Audi’s sustainable premium mobility can make a valuable contribution to reducing CO2 footprint.

Bernhard Loos | Marketingleiter Audi Österreich

House of
Progress Café

Of course, good coffee is a must have when beeing in Vienna. That’s why the House of Progress is also a meeting place and meeting zone. The café on the first floor invites you to linger in an extraordinary atmosphere. Visitors have an exciting view of great design, clear lines, high-quality materials and furniture as well as at the Kärntnerstraße.

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Feel Audi at the IAA mobility

A tribute to Audi's history.

You can't describe Audi with words.

Gernot Döllner | Audi CEO

Photos © Antonis Hadjimichael, London

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NEXT LEVEL VAILLANT

Making complexity tangible.

Daniel Jäger | Team Leader Live Experience bei Vaillant

Creating change.

A space for genuine connection.

Photos © Julia Laatsch

Weitere Projekte

Offene Fragen?

"Future is an Attitude"

Our part in this: To make Audi's brand pillars—tangible

Our promise: progressive design

Highlight exhibits

Frederick Schultz | Design Director SCHMIDHUBER

100% impact

Fotos © Raphael Olivier

Motiondesign in Kooperation mit flora&faunavisions, Berlin

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Welcome to an inspiring Brand Experience

Nina Wiemer, Head of Live Communication Central Europe, BSH Home Appliances Group

SiemensUrban Life Park

Welcome to the Home for Progress!

Corporate Interieur

Live Fantastically #LikeABosch!

Jan Domin, Partner at SCHMIDHUBER and BSH Client Manager

Experiential Content Journey

3d Campagne

Dealer Center

Photos © Jörg Hempel, Aachen

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Experience the fascinacion of Smart Home Appliances

Siemens

Bosch

Photos © BSH Elettrodomestici S.p.A.BSH Italien

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BSH Branded Office Space

Our Mission

Michael Bohn, Head of Marketing Central Europe

In the center: The Branded Core

Hybride Use

Conclusion

Jan Domin, Partner at SCHMIDHUBER und Client Manager for BSH

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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One Sony

Timm Wilks | Managing Partner at SCHMIDHUBER

Highlights in the center

360°Panorama

Sustainable product experience

Lennart Wiechell | Managing Partner at SCHMIDHUBER

In Collaboration with Sony

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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New Work?New Culture!

Jens Rieken | Managing Director at Star Finanz

Working environment of the future

Inspiration.Competence.Connection.

Future of Work? New Work Culture!

Jens Rieken | Managing Director at Star Finanz

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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VirtualBrand Experience

Volker Klodwig | Executive Vice President Sales BSH Hausgeräte GmbH

Welcome to theVirtual Loft

Experience Center

Exhibition 2.0

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Siemens
Urban Life Park

Experiential
Content Journey

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In the center:
The Branded Core

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360°
Panorama

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New Work?
New Culture!

Inspiration.
Competence.
Connection.

Future of Work?
New Work Culture!

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Virtual
Brand Experience

Welcome to the
Virtual Loft

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House of
Progress Vienna

Living
Progress

Screen
Time

Customer
Privat Lounge

House of
Progress Café

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