Always
inspiring
The Software AG Fun Drive
ALL DIGITAL, ALWAYS INSPIRING – with this year’s motto our longstanding client Software AG invited to the virtual International User Groups Conference 2020.
With our in-house produced car racing game FUN DRIVE we have delivered a striking component for the cross-media communication concept, in which Software AG presents itself as a strong partner in digital transformation. Concept, UX / UI design, programming and integration – Schmidhuber thinks and feels digitally and brings the experience to virtual space!
With FUN DRIVE, the challenge was to successfully implement complex information into the system. To seek out the relevant messages, convey them simply, and design it in such a way as to ensure the game was intuitive.
Timm Wilks | Creative Director & Partner at SCHMIDHUBER
Photos © Jörg Hempel, Aachen
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info@schmidhuber.de