Home Connect – SCHMIDHUBER

Tech Innovation and Emotion

Siemens at IFA in Berlin

Pouring innovations and emotions into one space, combining hi-tech and basic needs and transporting them into today – that’s Siemens at IFA in Berlin. At their core, people want to feed themselves, clothe themselves and live comfortably; that hasn’t changed in the last few thousand years. Technology, however, has made quantum leaps. The task for the SCHMIDHUBER team as general contractor for Siemens at the IFA 2016 – now in its fifth year – was to create a living environment that is both highly technical and pleasant.

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Digital Communication Concept

At the IFA 2016, Siemens have taken innovation and emotion and combined them with a mix of high-tech solutions and everyday situations, to give visitors a glimpse of the future, today.

Poligonal architecture

This is about more than just showcasing the impressive features of the appliances on display – it’s about creating a fully realized spatial experience to demonstrate the boundless possibilities these modern kitchen appliances open up. The team has taken the new, redefined Siemens home appliances brand profile and transposed it into a fully connected urban living space.

Facilitating personal meetings with retail partners has always been an integral part of our success at IFA. Now the brief had a twist: To transition this twelve-year success story onto a virtual platform that should continue to inspire both retailers and consumers with innovative household appliances. We look forward to generating a wealth of new business this year as well.

Volker Klodwig | Executive Vice President Sales bei BSH Hausgeräte GmbH

Personal kitchen assistant „Mykie“

Mykie – a robot and “Personal Kitchen Assistant” who stands at the heart of the connected kitchen. Mykie is both control center and information point, allowing the home cook to have a complete overview of the kitchen. It’s how Siemens are giving connected cooking a modern, digital face.