Data protection declaration of Schmidhuber Brand Experience GmbH, Nederlinger Straße 21, 80638 Munich (“Schmidhuber”, “we”, “us”) for the website Further contact details can be found in our imprint.


Processing of data when you browse our website

When you access our website, certain data is automatically collected and stored in log files (including IP address, time and date, content accessed, browser and operating system data). The collection of this data is technically necessary for you to use our website. The legal basis for this processing purpose is Art. 6 (1) b DSGVO. In addition, we store and process this information to prevent misuse of our website and to detect IT security incidents. The legal basis is Art. 6 (1) f) DSGVO.


Processing of data that you provide to us

We process personal data that you provide in the context of using certain content and functions on our website. For example, if you use the contact form, we process your personal data for the purpose of processing and responding to your inquiry. The same applies to contact by other means, such as e-mail, messenger or telephone. The legal basis for this data processing is Art. 6 (1) b) DSGVO.


In addition, we process your data for statistical evaluation and optimization of our newsletter (e.g. opening and click rates), but do not use any data for this purpose that allows the identification of an individual user. The legal basis is Art. 6 (1) f) DSGVO.


Use of cookies

In addition to the processing purposes mentioned above, we also use cookies if this is technically necessary to offer our website or certain content or if we are obliged to do so. For example, we set a cookie to store which cookies you have agreed to or which you have rejected. This cookie expires after six months. The legal basis for the use of necessary cookies is § 25 (2) No. 2 TTDSG.


Non-essential and non-functional cookies (e.g. analytics purposes) are only used with your consent (which you may withdraw at any time). The legal basis for this is § 25 (1) TTDSG.


Unless otherwise stated in this data protection notice, cookies remain stored as long as this is necessary for the fulfillment of the respective processing purposes. You can prevent the storage of cookies by browser default settings and delete them manually in your browser settings. Please note, however, that some cookies may be mandatory for the use of our website or individual functions. 


Google Analytics

We use Google Analytics with your consent (Art. 6 (1) a DSGVO) to better understand our visitors and their interests and to continuously improve our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics allows us to analyze traffic and usage patterns of individual users (without further identifying them) or groups (which offers are used how often, how often users return, how long they stay, from which websites users come, from which regions, etc.). Google acts as our processor. Since in exceptional cases data may be transferred to the USA, we have concluded the EU standard contractual clauses with Google. The cookies used for this purpose expire after 14 months.


Recipients of your data

To provide our website and our services (e.g. sending newsletters) we have commissioned external service providers (e.g. hosting or newsletter service providers) who only process your data according to our instructions.


Furthermore, we transmit personal data to third parties if this is required by law, if this is necessary for the exercise, defense and enforcement of legal claims or if third parties provide certain services for us (e.g. lawyers, tax consultants, etc.).


If we transfer personal data to third countries outside the EU, we ensure an appropriate level of data protection through contractual measures. You have the right to receive copies of these contracts.


Regular deletion of your data

We store personal data for as long as this is necessary to provide the service requested by you, for as long as it has been specified in a corresponding consent or as long as we are obliged by legal retention periods. If you have subscribed to our newsletter, we will store the relevant personal data at least until you unsubscribe. Log files are trimmed to 10 MB automatically, unless a justified incident (e.g. hacker attack) requires longer storage. Data which you send us via contact form or e-mail, we can continue to store even after completion of the correspondence in order to be able to better assign future inquiries from you.


Data subject rights and contact persons

You can request information about the data stored about you and have the right to receive the data provided by you in a common and machine-readable format. Furthermore, in justified cases, you may also request the deletion, correction or limitation of the processing of your data. If your personal data is transferred to a country outside the EU, you have the right to receive information about it and, if necessary, a copy of the contract that legally implements the appropriate protection of personal data.


Furthermore, in justified cases you can object to the processing of your data data. This applies in particular to the collection of your data for analytics, for the evaluation and optimization of the newsletter and for marketing purposes.


If you have given your consent on the website to the processing of personal data concerning you, you can revoke your consent at any time with effect for the future.


To exercise these rights, please contact our data protection officer:

nextwork GmbH, Marco Peters,


In addition, you can contact the Bavarian Data Protection Authority (Bayerisches Landesamt für Datenschutzaufsicht) as the responsible supervisory authority.


Date of this Data Protection Declaration: 08.08.2022