The pure joy of water

Power and beauty of water in the digital age

GROHE used their stand at the ISH to present their broad product range and position themselves as a leading producer of high-end water systems. Under the banner WATER.INTELLIGENCE.ENJOYMENT, visitors were welcomed into the world of water in the forum of the Frankfurt Trade Fair Center.

Water. Intelligence. Enjoyment.

Suitably refreshed, visitors continue into an open-plan GROHE foyer, full of media content, from where they have an overview of the different product sections. Seven spaces spread out from the center like the points of a star, each one containing the products from a different GROHE Channel.

Here, we took a look at the analytics on visitor movements and tracked individual journeys around the trade show. The result was a particularly striking presence based on spectral alignment: Visitors were able to experience the entire GROHE product world intuitively and were always led back to the center that connects everything.

Martin Wiedenmann | Client Manager at SCHMIDHUBER

GROHE product world

Visitors can move freely from one room into the next through the open side walls, and they are drawn into the center of each new space, to come into contact with a new GROHE product world. The design invites visitors to move intuitively from one space to the next, where the range and quality of the products on display leaves a lasting impression of the values of the GROHE brand.

Beauty of water for the new digital age

In the center of the foyer, a creative installation gives an overview of all the new products on display throughout the GROHE world. A thick curtain of rain surrounds a central display, and the water splits and parts to offer a glimpse of the products pictured within, as well as the slogan WATER.INTELLIGENCE.ENJOYMENT. It illustrates the continual expansion of the GROHE portfolio, and the innovative interplay of visuals and falling water demonstrates in a very clear way the technical excellence of the brand.