Four brands one strategy

Four-Brand
Stategy

Cross-brand staging at Swissbau

Performing an incredible balancing act by staging the Bosch, Siemens, Gaggenau and Neff brands separately and still together as part of the umbrella concept, we certainly expressed the best of ourselves from a design, strategic and communication perspective. Excited visitors, huge digital reach and satisfied customers—the results speak for themselves.

“Our challenge was to stage four premium brands, treating each one equally yet individually, respecting their distinctive characteristics, while being able to create a holistic BSH brand experience.”

Jan Domin | Partner at SCHMIDHUBER

Gaggenau

As a heritage brand, Gaggenau attaches great importance to the cultivation of traditional craftmanship as well as the respectful use of resources and materials. It’s about passion. Not profit. We have translated these values into a spatial concept.

The core of our concept is the “Repeated by Gaggenau” campaign developed by Gaggenau, which is dedicated to tradition and craft. A reduced design, atmospheric lighting and a staging that offers the visitor great visuals and perspectives, transport the essence of the brand philosophy.

Bosch

Highlights and innovations of the home appliance world LIVE were available for testing at Siemens. Our brand concept showed all dimensions and unlimited possibilities of intelligent living in your own household.

Siemens

Highlights and innovations of the home appliance world LIVE were available for testing at Siemens. Our brand concept showed all dimensions and unlimited possibilities of intelligent living in your own household.

Neff

The heart of the kitchen is not the stove, but the person using it.” This has been NEFF’s brand philosophy for 140 years and we turnded precisely this picture into a real experience for NEFF. At the center is a large table, a meetingplace for people who passionately like to cook, appreciate good ingredients and indulge in mindful savouring.