Audi House of
Progress Tokyo
Future is an attitude!
At the world’s first Audi brand store in Tokyo, customers can experience the latest developments from Audi and fully immerse themselves in the brand with the four rings: Changing events, workshops, test drives and an exhibition with the latest news in the field of electric mobility demonstrate Audi’s approach to brand values and sustainability.
In Tokyo, we created the first House of Progress for Audi. The temporary showroom promotes the progressive image of the brand in all its facets. Now it’s time for roll-out.
Michael Günther | Associate Partner at SCHMIDHUBER
The Briefing
Our task was to realize a pop-up branding space with an integrated driving experience station in the heart of Tokyo. The Audi House of Progress was intended to promote the progressive image of the brand and to highlight the focus themes Sustainability! Design! Digitalization! were to be pushed. What a job!
Brand
Engagement
The open design lounge on the upper floor offers the opportunity for communication with visitors and contains the Sustainanbility competence area.
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The motto “Message to the future” means that visitors can send personal text messages to the digital light bands and thus become part of the Audi brand story.
Future is an attitude
The Teaser Wall shows visitors the way to the Beyond Gallery in the basement. Under the slogan “Future is an attitude,” Audi’s expertise in design, technology and sustainability can be experienced here in various showcases.
Photos © AUDI AG
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+49 89 157997-0
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info@schmidhuber.de