Projekt – Page 2 – SCHMIDHUBER

New Brand Design

New Brand Design for VW

Volkswagen AG

We are a Powerhouse! Or at least a part of it. For the “New Volkswagen” we’ve teamed up with other branding experts.

These days brand identity is so much more than just beautiful logos and perfect trade shows presences. Groundbreaking technologies have no value at all unless they address the needs of customers and market developments directly. The end customer wants to identify with the brand and be part of the lifestyle it embodies.

Jürgen Stärr | SCHMIDHUBER

Of course, the cooperation with other experts in the Powerhouse constellation has also helped to push everything to new heights: It’s certainly showed us the new potential of partnership with other agencies. And the potential, of course, for the customer as well. We’ve not known it quite like this before. Basically, it’s a great experience all round championed by the openness that Volkswagen has shown from the start.

How to
Powerhouse

The challenge was to translate the new communication strategy into an innovative solution with classic, flexible, visually compelling, intelligent and emotional aspects—all in equal measure. And this in the context of the growing significance of temporary spaces.

Together with our partner Blackspace, we managed to develop a new Space Identity that can be applied to any spatial context. The resulting concept: “Vibrant Spaces,” will be rolled out in the form of a 360° brand experience to pop-up stores, events, trade shows or exhibitions—consistently conveying “100% New Volkswagen.”

Powerhouse
Success

The new Space Identity craves customer intimacy.
Over time it seeks to inspire, convince and draw
the customer in.

With the new brand design, we want to put people back in focus. SCHMIDHUBER and Blackspace understood what we needed in terms of spatial environments that connect via emotional content.

Sandra Waidelich | Head of Experience Marketing Volkswagen

3D
Branding

At the Frankfurt Motor Show 2019, the new VW 3D logo is on display for the first time as is the new Space Identity. Our powerhouse colleagues from MUTABOR, put the new brand design to life for the first time.

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Turn your data into value

Warehouse
of Values

Values as goods or goods as values

These days, everything revolves around data. Software AG makes it easier than ever to integrate, network and manage IoT components, as well as analyze and use the data they generate.

Warehouse of values

And all adapted to meet the needs of both customers and the market. Our booth concept at the Hannover Messe 2019 and MWC Barcelona 2019 visualizes this service portfolio in a striking way: Artificial storeroom shelves create a space with an industrial focus. The booth is a warehouse for the value that each customer creates, with the help of Software AG solutions.

Photos © Jörg Hempel, Altdorf

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building a brand

The built brand

28.000 light spots at CeBIT

The concept, designed in 2002, is a space of openness, transparency and lightness amidst the hustle and bustle of the trade show. The entire brand space is designed as a plateau: Floodlit from below, the o2 stand “floats” 50 cm above the floor on a platform. A special feature of the interior is the quiet boundary zone consisting of individual lounges, which invite visitors to linger and enjoy a personal consultation.

Blue Cloud

As a firmament over the o2 landscape, an architectural sculpture, the o2 media cloud is not only a cover and source of light, but also a sensational innovation in exhibition design. 28,000 light spots were mounted in a space of 1000 qm and together formed something like a LED screen. So not only does the media cloud form the world’s largest color screen, it is also an architectural sculpture with a media and interactive function.

Of different lengths, each of the RGB LEDs is programmed by computer to produce pictures moving across the screen, like a blue cloud vaulting over the heads of booth visitors.

TBC

Das Bad der Zukunft richtet sich nach individuellen Bedürfnissen und ist bereits auf der Messe mittels Augmented Reality erlebbar. SCHMIDHUBER hat dafür eine App entwickelt, die das unsichtbare Innere der Produkte veranschaulicht und mit der die Besucher:innen technische Lösungen sowie Design- und Farboptionen realitätsnah durchspielen können.

Martin Wiedenmann | Associate Partner bei SCHMIDHUBER

Photos © Wolfgang Oberle, München

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Always an Experience

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Simplifying Business

MAN Truck & Bus

The best solutions are often very simple and SCHMIDHUBER have demonstrated exactly this at the IAA 2018, by staying true to MAN’s central theme: Simplifying Business.

Distinctive stand architecture and brand communication

Clear zoning has been used to convey product-specific themes visually, and depending on application, this alternates between urban and countryside landscapes. Technical innovation is reflected in the distinctive stand architecture and brand communication.

TBC

Das Bad der Zukunft richtet sich nach individuellen Bedürfnissen und ist bereits auf der Messe mittels Augmented Reality erlebbar. SCHMIDHUBER hat dafür eine App entwickelt, die das unsichtbare Innere der Produkte veranschaulicht und mit der die Besucher technische Lösungen sowie Design- und Farboptionen realitätsnah durchspielen können.

Martin Wiedenmann | Client Manager bei SCHMIDHUBER

Simply mobile.
Simply ahead.
Simply individual.

Offering excellent connectivity, technical innovation and customized products, MAN is the leader in the field of business optimization. The transport sector in particular is ready for something new: For alternative drive systems. For digital planning formats. For tailored solutions.

Photos © Andreas Keller, Altdorf

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Discover HEI

Heideldruck | drupa

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Audi | IAA

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Urban Harvesting with Solar Trees

Urban harvesting

Solar Trees

In Milan, the first seeds were sewed for innovation within solar energy. Since then our ‘solar trees’ from the German Expo Pavilion in 2015 have arrived at Merck’s Innovation Center where they are set to take root in cities around the world.

Time for change

The switch to renewable energies is inevitable. Factors such as climate change and dwindling energy reserves only act to reinforce this. That’s not to say that the potential of renewable energy sources isn’t still limited: The huge wind turbines dotted across our landscape feel somewhat alien, and endless solar parks just too vast.

More subtle solutions are needed to integrate renewable energy into cities and our everyday lives. It is precisely this challenge that we took up as part of Expo 2015. Together with Belectric, Carl Stahl, the Lapp Group, Hager and Merck, we sought to develop the first and only functioning photovoltaic steel cable web with organic solar cells, which might one day shape our urban landscape.

Effectiv and sustainable

Inspired by research into the “Discovery and Development of Conductive Polymers”, which was awarded the Nobel Prize in Chemistry in 2007, scientists have been developing organic photovoltaic technology. Unlike classic photovoltaics, OPV uses plastics made of carbon compounds as photoactive layers.

These can be produced using a printing process and have above-average performance values in low-light and difficult irradiation conditions. This is particularly beneficial when the site is not optimally positioned, making OPV solar systems up to 25% more effective than conventional ones.

“I am convinced that ecological awareness, innovation and design are not mutually exclusive. In the future, the energy efficiency of buildings and shells must play an integral part in every development. The theme of Expo 2015 “Feeding the Planet, Energy for Life” is just getting started in Milan!”

Thomas Burkard | Managing Partner at SCHMIDHUBER

The sky is the limit

This innovative technology has allowed us to develop a flexible system that offers virtually unlimited design and application possibilities. Buildings, public spaces, roofing on railway stations, squares, large open spaces or even mobile objects such as trucks could also be utilized.

The construction is quite simple

These can be affixed to buildings using existing masts or attachments. A circumferential frame construction is mounted, which supports the steel cable web. It is hung from this structure and can have a wide variety of mesh sizes: square, rectangular, triangular – even hexagonal, as demonstrated in the EXPO project.

Photos © Hans-Jürgen Lemp

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SCHMIDHUBER

Transformation matters

Cabka | Fachpack

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Headquarter Welcome Passage

Good to have you here

TRUMPF Welcome Passage

TRUMPF’s core values of innovation and customer focus have been successfully conveyed through live communication. The newly designed reception area in Ditzingen speaks to the positive impact of communicative spatial solutions. This is where employees and customers are welcomed, inspired and encouraged to interact. WELCOME is not an empty gesture but an invitation to engage with one another.

Customer Centricity

The combination of mirrors and light simulate the infiniteness of space and the endless possibilities of the digital future.

This new architectural concept wasn’t just about directing a flow of visitors, but also directing attention. By doing this well, we not only increase the duration and quality of a visit, but—more importantly—cultivate a deeper interaction with the brand.

Michael Ostertag | Partner at SCHMIDHUBER

Live Communication

Symbolically charged contact points such as the wording GET CONNECTED signalize communication and come back to the heart of the TRUMPF corporate culture: shaping the future together.

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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We celebrate colour

We celebrate color

“Experience, Create and Visualize” is the bold message under which the multi-brand Fagerhult Group are appearing

The stand unites the three brands under one roof and gives visitors the chance to take a tour through a “light-in-a-box” where they can experience light refracting on different surfaces in space. We look forward to a highly successful start in 2020 with our new customer!

“Hier brauchen wir ein gutes Zitat.“

Michael Ostertag | SCHMIDHUBER

LTS
Love To Shine

LTS offers a broad product portfolio focusing on interior lighting. We presented them in the perfect light—all along embracing the spirit of…

We Love To Shine!

LED Linear

led.linear manufactures linear LED technology—mainly for commercial indoor and outdoor use. For this brand we emphasized the aesthetics of lighting by combining brand experience, brand fascination and atmosphere.

Fagerhult

Fagerhult is the groups leading brand and has been offering solutions for offices, education, health care, retail and outdoor lighting since 1945. For them, inspiring spaces were created demonstrating a natural affinity for color and a certain amount of courage too.

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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The pure joy of water

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Innovative, branchenübergreifende Transportlösungen – und das auch noch nachhaltig – findet Ihr bei unserem neuen Kunden Cabka. Wir sind der Meinung, Nachhaltigkeit und progressives Denken sollte sich nicht verstecken!

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Next Mobility

The real life Social Media campaign

Discover your free space

At the Frankfurt Motor Show 2019, Audi takes visitors on a journey through current and future sustainability concepts in the automotive industry. Under the event slogan “Discover your freedom” we’ve staged a journey into the future.

The new trade show concept focuses on Audi’s innovative spirit and sustainable vision for the future of mobility. Via social media photo opportunities, visitors are transformed into explorers and communicators.

The Audi definition of mobility of tomorrow

Even the mediatecture follows the Audi vehicle design and draws visitors into the future of Audi. And with the e-tron customer journey on full display, Audi’s vision for electromobility is both informative and emotional. Which serves a distinct purpose: Visitors leave with a clear impression of what electro mobility feels like both today and in the future.

The trade show visitor as explorer and communicator

Of course, Audi knows that the potential reach of its stand extends further than its impressive futuristic core. So what better way to get engagement levels up then turn visitors into messengers as explorers and communicators? On either side of the stand, huge-scale product display windows act as eyecatchers—drawing visitors into the stand and into their spell.

Mit dem neuen Architekturkonzept lenken wir nicht nur Besucherströme, sondern auch Blicke und setzen Reizpunkte. So erhöhen wir die Aufenthaltszeit und Aufenthaltsqualität, und vor allem die Interaktionsquote mit der Marke.

Michael Ostertag | Partner bei SCHMIDHUBER

Staged photopoints

Behind them, the vehicles are authentically staged in their various worlds — tempting visitors to take photos and share them on their channel of choice.

Brand Interaction

The customer isn’t there just to find out about new products. They are also there to absorb information in all senses of the word. And share it if they want. The Audi shop windows offer us a first glimpse into how experiential platforms will start to change.

Second installment of the Audi shop system

Our Audi shop system first debuted at the dealer meeting in Marbella in January 2019 and was used for the second time at this year’s IAA. Convincing design in combination with a modular concept promise absolute flexibility in every location.

Exclusive lounge and catering lounge

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Church as a meeting place

Church as a heart
of the community

New definition of a Monastery church

The location where the church Klosterkirche Thalbürgel was built has a long and important history. A history that reaches back to the ice age, a soul formed by the lives of the local residents, the potential to become a lively meeting point, a hub of modern life. This location needs to be redefined, a spatial and functional extension, to provide the right setting for all the different events it pays host to. The distinctive architectural character of the building should be reinforced, generating renewed interest and drawing more visitors to visit this special place. SCHMIDHUBER worked closely with the local authorities in Thalbürgel to develop a concept that builds on the church’s special function as a gathering place for the community and lays a new foundation for the future; fertile soil for more creative ideas.

A vision can generate power. It just takes a shared dream and the seeds of an idea to take root. That’s when the inconceivable can become a reality.

Thomas Burkard | Managing Partner at SCHMIDHUBER

Open to all

The church was built in the Romanesque style from 1133 as the minster for a Benedictine monastery, and a community of monks lived and worshipped here until the reformation. Today the church serves as a place of worship for both the Protestant and Catholic diocese, as well as hosting concerts and exhibitions. It plays a crucial role in the region as a multidenominational meeting place, open to people of all faiths. Its active role is a demonstration of the community’s vision – a symbol of openness and an invitation to discussion that must also be represented in the new development’s design

A new church – a new meeting place

The roof of the new structure wraps around the pre-existing building, hanging like a silk scarf ruffled by the wind. Its curves echo the surrounding landscape, offering a counterpoint to the church itself and reinforcing the characteristic elements of the location: the portico, the cloister and the atrium.

Open design

It was a conscious decision to choose a modern visual style in order to open a new, organically formed chapter in the church’s history. The structure is designed in wood, planned and constructed using the latest technology. It’s a new interpretation of a traditional, sustainable raw material. The structure is open to light and air, a blurring of the line between interior and exterior space. These soft borders invite people to step inside and engage in discussion without barriers. And this open design is not purely a communicative decision: by using building materials only in those places where it is absolutely necessary, resource consumption was kept to a minimum.

We considered a number of proposals but ultimately, the young, international design team from SCHMIDHUBER presented a compelling idea that won us over. Thanks to their great commitment and excellent communication, this idea could be developed further by a local team and come to fruition in all its glory.

Evangelisch-Lutherische Kirchgemeinde Bürgel

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Smart Factory

Industry 4.0

Digital transformation at Trumpf’s trade fair appearance at Euroblech

In fact, we all are. Whether it is via Facebook, Instagram or WhatsApp – the internet makes connections possible. This connectivity isn’t restricted to social media and messaging tools though. It flows over into industry, modern mechanical engineering as well as interactive architecture and communication planning.

Digitality at Trumpf

It is this topic in particular and the broader arena of digital transformation which play a fundamental role for our customer TRUMPF. Whether this be in product development or production optimization in SMART FACTORIES, everything is becoming not only significantly faster and more efficient, but also more personal, flexible and transparent.

It was this thinking which drove the planning and design process for the exhibition stand at Euroblech 2018. Covering an area of almost 2,500 m² over two floors, we consolidated and expanded on our stand and communication concept from 2016 and offered an interactive presentation to showcase the product developments of the Swabian company.

The focus lay clearly on the pervasive theme of “connectivity”. The aim was to create a natural interplay between man and technology in order to win, inform and convince trade show visitors with a multi-dimensional, palpable, multi-faceted stand.

A networked production environment enables a smart factory. And artificial intelligence is the key to increasing productivity.

Heinz-Jürgen Prokop | Vorsitzender des Geschäftsbereichs Werkzeugmaschinen bei TRUMPF

Digital Hub

Interactive service stations allowed visitors to freely explore the TRUMPF brand and the entire product range. From graphics to films to texts and technical data sheets – the intuitive touch technology and self-explanatory apps enabled every trade show visitor to access the information they wanted. The digital hub developed by SCHMIDHUBER left nothing to be desired.

Trumpf has thought of everything

Utilizing Track&Trace technology, TRUMPF is able to offer an exact and robust solution for indoor positioning and has received an award in the “Digital Transformation” category for its positioning system. Based on ultra-wideband technology (UWB), this system uses satellites to determine the precise position of markers in real time.

An interplay of analogue and digital

Despite all the technology, when it comes to the stand architecture TRUMPF never loses sight of the central premise: The customer is at the heart of everything. Offering an Easy Order Bar, an exciting show, and help stations with real-life TRUMPF experts on hand for personal consultation, the stand has been designed to facilitate personal contact, which in turn allows opportunity to jointly shape the future and develop solutions.

Interpersonal processes are enhanced by virtual networking. At TRUMPF, this is called TruConnect! This is where machine tools, laser technologies and people come together, culminating in one cohesive presence which translates TRUMPF’s ongoing digital transformation into communication and space.

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New Brand Design for VW

Jürgen Stärr | SCHMIDHUBER

How to Powerhouse

Powerhouse Success

Sandra Waidelich | Head of Experience Marketing Volkswagen

3D Branding

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Warehouse of Values

Warehouse of values

Photos © Jörg Hempel, Altdorf

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The built brand

Blue Cloud

Martin Wiedenmann | Associate Partner bei SCHMIDHUBER

Photos © Wolfgang Oberle, München

Weitere Projekte

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Simplifying Business

Distinctive stand architecture and brand communication

Martin Wiedenmann | Client Manager bei SCHMIDHUBER

Simply mobile. Simply ahead. Simply individual.

Photos © Andreas Keller, Altdorf

Weitere Projekte

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Urban harvesting

Time for change

Effectiv and sustainable

Thomas Burkard | Managing Partner at SCHMIDHUBER

The sky is the limit

The construction is quite simple

Photos © Hans-Jürgen Lemp

Weitere Projekte

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Good to have you here

Customer Centricity

Michael Ostertag | Partner at SCHMIDHUBER

Live Communi­cation

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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Offene Fragen?

We celebrate color

Michael Ostertag | SCHMIDHUBER

LTS Love To Shine

LED Linear

Fagerhult

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere Projekte

Offene Fragen?

The real life Social Media campaign

The Audi definition of mobility of tomorrow

The trade show visitor as explorer and communicator

Michael Ostertag | Partner bei SCHMIDHUBER

Staged photopoints

Brand Interaction

Second installment of the Audi shop system

Exclusive lounge and catering lounge

Photos © Andreas Keller, Altdorf

Weitere Projekte

Offene Fragen?

Church as a heart of the community

Thomas Burkard | Managing Partner at SCHMIDHUBER

Open to all

A new church – a new meeting place

Open design

Evangelisch-Lutherische Kirchgemeinde Bürgel

Weitere Projekte

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Industry 4.0

Digitality at Trumpf

Heinz-Jürgen Prokop | Vorsitzender des Geschäftsbereichs Werkzeugmaschinen bei TRUMPF

Digital Hub

Trumpf has thought of everything

An interplay of analogue and digital

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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How to
Powerhouse

Powerhouse
Success

3D
Branding

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Fragen?

Warehouse
of Values

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Fragen?

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Simply mobile.
Simply ahead.
Simply individual.

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Live Communication

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LTS
Love To Shine

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Church as a heart
of the community

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