Projekt – Page 2 – SCHMIDHUBER

Simplifying Business

MAN Truck & Bus

The best solutions are often very simple and SCHMIDHUBER have demonstrated exactly this at the IAA 2018, by staying true to MAN’s central theme: Simplifying Business.

Distinctive stand architecture and brand communication

Clear zoning has been used to convey product-specific themes visually, and depending on application, this alternates between urban and countryside landscapes. Technical innovation is reflected in the distinctive stand architecture and brand communication.

TBC

Das Bad der Zukunft richtet sich nach individuellen Bedürfnissen und ist bereits auf der Messe mittels Augmented Reality erlebbar. SCHMIDHUBER hat dafür eine App entwickelt, die das unsichtbare Innere der Produkte veranschaulicht und mit der die Besucher technische Lösungen sowie Design- und Farboptionen realitätsnah durchspielen können.

Martin Wiedenmann | Client Manager bei SCHMIDHUBER

Simply mobile.
Simply ahead.
Simply individual.

Offering excellent connectivity, technical innovation and customized products, MAN is the leader in the field of business optimization. The transport sector in particular is ready for something new: For alternative drive systems. For digital planning formats. For tailored solutions.

Photos © Andreas Keller, Altdorf

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Urban Harvesting with Solar Trees

Urban harvesting

Solar Trees

In Milan, the first seeds were sewed for innovation within solar energy. Since then our ‘solar trees’ from the German Expo Pavilion in 2015 have arrived at Merck’s Innovation Center where they are set to take root in cities around the world.

Time for change

The switch to renewable energies is inevitable. Factors such as climate change and dwindling energy reserves only act to reinforce this. That’s not to say that the potential of renewable energy sources isn’t still limited: The huge wind turbines dotted across our landscape feel somewhat alien, and endless solar parks just too vast.

More subtle solutions are needed to integrate renewable energy into cities and our everyday lives. It is precisely this challenge that we took up as part of Expo 2015. Together with Belectric, Carl Stahl, the Lapp Group, Hager and Merck, we sought to develop the first and only functioning photovoltaic steel cable web with organic solar cells, which might one day shape our urban landscape.

Effectiv and sustainable

Inspired by research into the “Discovery and Development of Conductive Polymers”, which was awarded the Nobel Prize in Chemistry in 2007, scientists have been developing organic photovoltaic technology. Unlike classic photovoltaics, OPV uses plastics made of carbon compounds as photoactive layers.

These can be produced using a printing process and have above-average performance values in low-light and difficult irradiation conditions. This is particularly beneficial when the site is not optimally positioned, making OPV solar systems up to 25% more effective than conventional ones.

“I am convinced that ecological awareness, innovation and design are not mutually exclusive. In the future, the energy efficiency of buildings and shells must play an integral part in every development. The theme of Expo 2015 “Feeding the Planet, Energy for Life” is just getting started in Milan!”

Thomas Burkard | Managing Partner at SCHMIDHUBER

The sky is the limit

This innovative technology has allowed us to develop a flexible system that offers virtually unlimited design and application possibilities. Buildings, public spaces, roofing on railway stations, squares, large open spaces or even mobile objects such as trucks could also be utilized.

The construction is quite simple

These can be affixed to buildings using existing masts or attachments. A circumferential frame construction is mounted, which supports the steel cable web. It is hung from this structure and can have a wide variety of mesh sizes: square, rectangular, triangular – even hexagonal, as demonstrated in the EXPO project.

Photos © Hans-Jürgen Lemp

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Headquarter Welcome Passage

Good to have you here

TRUMPF Welcome Passage

TRUMPF’s core values of innovation and customer focus have been successfully conveyed through live communication. The newly designed reception area in Ditzingen speaks to the positive impact of communicative spatial solutions. This is where employees and customers are welcomed, inspired and encouraged to interact. WELCOME is not an empty gesture but an invitation to engage with one another.

Customer Centricity

The combination of mirrors and light simulate the infiniteness of space and the endless possibilities of the digital future.

This new architectural concept wasn’t just about directing a flow of visitors, but also directing attention. By doing this well, we not only increase the duration and quality of a visit, but—more importantly—cultivate a deeper interaction with the brand.

Michael Ostertag | Partner at SCHMIDHUBER

Live Communi&shycation

Symbolically charged contact points such as the wording GET CONNECTED signalize communication and come back to the heart of the TRUMPF corporate culture: shaping the future together.

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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We celebrate colour

We celebrate color

“Experience, Create and Visualize” is the bold message under which the multi-brand Fagerhult Group are appearing

The stand unites the three brands under one roof and gives visitors the chance to take a tour through a “light-in-a-box” where they can experience light refracting on different surfaces in space. We look forward to a highly successful start in 2020 with our new customer!

“Hier brauchen wir ein gutes Zitat.“

Michael Ostertag | SCHMIDHUBER

LTS
Love To Shine

LTS offers a broad product portfolio focusing on interior lighting. We presented them in the perfect light—all along embracing the spirit of…

We Love To Shine!

LED Linear

led.linear manufactures linear LED technology—mainly for commercial indoor and outdoor use. For this brand we emphasized the aesthetics of lighting by combining brand experience, brand fascination and atmosphere.

Fagerhult

Fagerhult is the groups leading brand and has been offering solutions for offices, education, health care, retail and outdoor lighting since 1945. For them, inspiring spaces were created demonstrating a natural affinity for color and a certain amount of courage too.

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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The pure joy of water

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Innovative, branchenübergreifende Transportlösungen – und das auch noch nachhaltig – findet Ihr bei unserem neuen Kunden Cabka. Wir sind der Meinung, Nachhaltigkeit und progressives Denken sollte sich nicht verstecken!

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Next Mobility

The real life Social Media campaign

Discover your free space

At the Frankfurt Motor Show 2019, Audi takes visitors on a journey through current and future sustainability concepts in the automotive industry. Under the event slogan “Discover your freedom” we’ve staged a journey into the future.

The new trade show concept focuses on Audi’s innovative spirit and sustainable vision for the future of mobility. Via social media photo opportunities, visitors are transformed into explorers and communicators.

The Audi definition of mobility of tomorrow

Even the mediatecture follows the Audi vehicle design and draws visitors into the future of Audi. And with the e-tron customer journey on full display, Audi’s vision for electromobility is both informative and emotional. Which serves a distinct purpose: Visitors leave with a clear impression of what electro mobility feels like both today and in the future.

Play Video

The trade show visitor as explorer and communicator

Of course, Audi knows that the potential reach of its stand extends further than its impressive futuristic core. So what better way to get engagement levels up then turn visitors into messengers as explorers and communicators? On either side of the stand, huge-scale product display windows act as eyecatchers—drawing visitors into the stand and into their spell.

Mit dem neuen Architekturkonzept lenken wir nicht nur Besucherströme, sondern auch Blicke und setzen Reizpunkte. So erhöhen wir die Aufenthaltszeit und Aufenthaltsqualität, und vor allem die Interaktionsquote mit der Marke.

Michael Ostertag | Partner bei SCHMIDHUBER

Staged photopoints

Behind them, the vehicles are authentically staged in their various worlds — tempting visitors to take photos and share them on their channel of choice.

Brand Interaction

The customer isn’t there just to find out about new products. They are also there to absorb information in all senses of the word. And share it if they want. The Audi shop windows offer us a first glimpse into how experiential platforms will start to change.

Second installment of the Audi shop system

Our Audi shop system first debuted at the dealer meeting in Marbella in January 2019 and was used for the second time at this year’s IAA. Convincing design in combination with a modular concept promise absolute flexibility in every location.

Exclusive lounge and catering lounge

Photos © Andreas Keller, Altdorf

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Experience everything

Experience
Everything

Communication in times of IoT and digitalization

Digitalization is revolutionizing everything – how we work, how we communicate, how we live. CeBIT is a meeting place for the biggest industry players, and Software AG is taking center stage as the ideal partner for companies that want to make waves in the world of IoT.

At CeBIT for Software AG, we once again succeeded in creating a crossroads of people and data. Being able to translate the topic of digitalization—despite all its incredible complexities—into a tangible LIVE event isn’t a discipline it’s a superpower.

Jan Domin | Partner at SCHMIDHUBER

Rapid. Open. Secure.

Software AG’s event slogan this year is EXPERIENCE EVERTHING. RAPID. OPEN. SECURE. This brings together the most important themes of its range of products and services: Fast connections. Open interfaces. Data security.

Digital solutions

SCHMIDHUBER designed Software AG’s stand in the B2B trade show area d!conomy as a spatial experience where visitors can try out digital solutions from various different areas of application.

From optimized environmental management that uses sensors in waste bins to send data to urban waste management, eliminating unnecessary journeys to collect bins that aren’t full, to the IoT showcase with a forklift truck: deliveries of goods are equipped with new intelligent sensors that not only track the shipment’s location, but also collect data throughout the entire delivery process on temperature fluctuations, moisture and vibration.

Slackline
Experience

Visitors can enjoy a more playful attraction at the Slackline Experience. Equipped with virtual reality goggles, visitors set off on a (digital?) rope walk between two icy peaks at a dizzying height. Everything is possible in the digital space – the line is the symbol that SCHMIDHUBER has woven in to the stand architecture: Everything is always connected, everywhere, and the lines all converge at Software AG.

The future is digital

This year’s CEBIT is re-imagining itself and focusing on open, interactive concepts.

A new open event format welcomes visitors inside and can also be experienced outside the exhibition hall: You can watch a live stream of events at the trade show on a screen in the city center of Hanover. Digital is the future – and for the IT industry, Hanover is a firm fixture on the calendar.

Photos © Jörg Hmpel, Aachen

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Solutions for a seamless life

Solutions
for a Seamless Life

The Siemens Concept Mall at IFA

The motto for IFA 2017 is “Bringing together what belongs together,” and it’s the perfect description for the Siemens Home Appliances stand. For the fifth year in a row, SCHMIDHUBER are general contractor for this project, and is working to communicate the visionary capabilities of Siemens Home Appliances. Siemens are bringing you the future of technology, today. Siemens Home Appliances stand for a vision of a modern lifestyle that combines technical innovation and high aesthetic standards, brought to you at IFA 2017 by SCHMIDHUBER.

The Concept Mall

Siemens is the premium home appliances brand for people who live mobile, flexible and connected lives. Intelligent technology helps people to master the challenges of everyday life, and appliances that can be controlled remotely, from wherever you happen to be, are a better fit for the modern lifestyle. For this reason, SCHMIDHUBER developed the Siemens stand as a link between two worlds: the home, and the place you go to find everything you need for the home: the Concept Mall. It’s where modern, discerning consumers go to find everything their urban lifestyle requires.

It is a connected world. And the home is no different. These days, appliances can be perfectly integrated into a digital service ecosystem and controlled via an app. And it’s this concept that we translated into a branded spatial experience.

Jan Domin | Partner at SCHMIDHUBER

Connected World

We live in a connected world. Siemens can provide your home the digital upgrade it needs to be a part of this, with home appliances linked through the cloud with the Home Connect App and an entire digital ecosystem of services. SCHMIDHUBER and BLACKSPACE have translated this cloud concept into a pixel ceiling with 1,400 points of light transmitting digital impulses. It connects the products on display and the digital services on offer into an emotionally engaging digital space.

Connected Cooking System

One standout highlight this year will be the Smart Food System that allows users to check the contents of their fridge remotely as well as automatically generate a shopping list and place an order with a grocery delivery service. The app will even suggest recipes – the only thing you have to do is unpack the groceries and cook your meal. In the future, you might not even have to do that, as Siemens are constantly pushing the envelope for smart kitchen technology that frees users from the constraints of the present.

Food Court

In the Food Court, visitors will do more than meet the intelligent kitchen of the future – there will be live cooking, with the help of digital kitchen assistant Mykie. As always, an award-winning chef will provide visitors with culinary delicacies.

Independent of time and place

The design of the Coffee World that allows visitors to celebrate the joy of a fresh cup of coffee in three different atmospheres. Using prisms and LED technology, the Café can transform, taking visitors from New York to Rio and Paris, where they can sample the local coffee specialities by ordering directly from their own App.

Highlights of the new avant-garde series

But Siemens is about more than connected devices and intelligent technology; Siemens also offers high-end design. That’s why SCHMIDHUBER is displaying the highlights of the new avant-garde series in the Design Gallery. The cutting-edge designs are presented as works of art while transparent monitors display their features and a large LED media screen creates an atmospheric experience.

Satisfied customers

Because of the extensive pre-planning and the unwavering commitment of the team on site, we were able to deliver a top result to our client. The time-lapse film shows how a bare exhibition hall becomes a thoroughly designed brand space.

Photos © Jörg Hempel, Aachen

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Die 28 Meter ausragende Ultra Structure, die nur auf das Framework reduziert ist, bildet die Basis und symbolisiert technologische Performance. Als Gegenpol agiert die Body Structure – ein geometrisch feingeschliffener Körper, der mit 34 Meter Länge über den Köpfen der Besucher schwebt.

Church as a meeting place

Church as a heart
of the community

New definition of a Monastery church

The location where the church Klosterkirche Thalbürgel was built has a long and important history. A history that reaches back to the ice age, a soul formed by the lives of the local residents, the potential to become a lively meeting point, a hub of modern life. This location needs to be redefined, a spatial and functional extension, to provide the right setting for all the different events it pays host to. The distinctive architectural character of the building should be reinforced, generating renewed interest and drawing more visitors to visit this special place. SCHMIDHUBER worked closely with the local authorities in Thalbürgel to develop a concept that builds on the church’s special function as a gathering place for the community and lays a new foundation for the future; fertile soil for more creative ideas.

A vision can generate power. It just takes a shared dream and the seeds of an idea to take root. That’s when the inconceivable can become a reality.

Thomas Burkard | Managing Partner at SCHMIDHUBER

Open to all

The church was built in the Romanesque style from 1133 as the minster for a Benedictine monastery, and a community of monks lived and worshipped here until the reformation. Today the church serves as a place of worship for both the Protestant and Catholic diocese, as well as hosting concerts and exhibitions. It plays a crucial role in the region as a multidenominational meeting place, open to people of all faiths. Its active role is a demonstration of the community’s vision – a symbol of openness and an invitation to discussion that must also be represented in the new development’s design

A new church – a new meeting place

The roof of the new structure wraps around the pre-existing building, hanging like a silk scarf ruffled by the wind. Its curves echo the surrounding landscape, offering a counterpoint to the church itself and reinforcing the characteristic elements of the location: the portico, the cloister and the atrium.

Open design

It was a conscious decision to choose a modern visual style in order to open a new, organically formed chapter in the church’s history. The structure is designed in wood, planned and constructed using the latest technology. It’s a new interpretation of a traditional, sustainable raw material. The structure is open to light and air, a blurring of the line between interior and exterior space. These soft borders invite people to step inside and engage in discussion without barriers. And this open design is not purely a communicative decision: by using building materials only in those places where it is absolutely necessary, resource consumption was kept to a minimum.

We considered a number of proposals but ultimately, the young, international design team from SCHMIDHUBER presented a compelling idea that won us over. Thanks to their great commitment and excellent communication, this idea could be developed further by a local team and come to fruition in all its glory.

Evangelisch-Lutherische Kirchgemeinde Bürgel

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Smart Factory

Industry 4.0

Digital transformation at Trumpf’s trade fair appearance at Euroblech

In fact, we all are. Whether it is via Facebook, Instagram or WhatsApp – the internet makes connections possible. This connectivity isn’t restricted to social media and messaging tools though. It flows over into industry, modern mechanical engineering as well as interactive architecture and communication planning.

Digitality at Trumpf

It is this topic in particular and the broader arena of digital transformation which play a fundamental role for our customer TRUMPF. Whether this be in product development or production optimization in SMART FACTORIES, everything is becoming not only significantly faster and more efficient, but also more personal, flexible and transparent.

It was this thinking which drove the planning and design process for the exhibition stand at Euroblech 2018. Covering an area of almost 2,500 m² over two floors, we consolidated and expanded on our stand and communication concept from 2016 and offered an interactive presentation to showcase the product developments of the Swabian company.

The focus lay clearly on the pervasive theme of “connectivity”. The aim was to create a natural interplay between man and technology in order to win, inform and convince trade show visitors with a multi-dimensional, palpable, multi-faceted stand.

A networked production environment enables a smart factory. And artificial intelligence is the key to increasing productivity.

Heinz-Jürgen Prokop | Vorsitzender des Geschäftsbereichs Werkzeugmaschinen bei TRUMPF

Digital Hub

Interactive service stations allowed visitors to freely explore the TRUMPF brand and the entire product range. From graphics to films to texts and technical data sheets – the intuitive touch technology and self-explanatory apps enabled every trade show visitor to access the information they wanted. The digital hub developed by SCHMIDHUBER left nothing to be desired.

Trumpf has thought of everything

Utilizing Track&Trace technology, TRUMPF is able to offer an exact and robust solution for indoor positioning and has received an award in the “Digital Transformation” category for its positioning system. Based on ultra-wideband technology (UWB), this system uses satellites to determine the precise position of markers in real time.

An interplay of analogue and digital

Despite all the technology, when it comes to the stand architecture TRUMPF never loses sight of the central premise: The customer is at the heart of everything. Offering an Easy Order Bar, an exciting show, and help stations with real-life TRUMPF experts on hand for personal consultation, the stand has been designed to facilitate personal contact, which in turn allows opportunity to jointly shape the future and develop solutions.

Interpersonal processes are enhanced by virtual networking. At TRUMPF, this is called TruConnect! This is where machine tools, laser technologies and people come together, culminating in one cohesive presence which translates TRUMPF’s ongoing digital transformation into communication and space.

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Always an Experience

Hightech meets Experience

Experience path for Sony

Sony’s diverse product range fulfills every heart’s desire and for the IFA 2018, SCHMIDHUBER have developed an experience path that intuitively guides the visitor through this varied offer. Clear lines and visual angles direct the visitor without distracting from the focal point of this exhibition: A technological experience with a wealth of possibilities for day-to-day living.

The product variety of Sony

The change in atmosphere is also palpable, with clearly defined areas each offering a perceptible experience.
From the current camera releases to the latest XPERIA mobile phones, from the robot dog, Aibo, to TV and audio – Sony has become an integral part of the lives of its customers.

For the IFA, we developed a multi-sensory experience that intuitively guided visitors through a diverse range of products and services. Clear lines and axes ensured focus was directed onto the essential—the technology and its numerous applications in everyday life.

Martin Weber | SCHMIDHUBER

Experience
the new

SCHMIDHUBER showcase Sony as a natural part of everyday life, emphasizing Sony’s winning formula:
Bringing you the best of the digital world, from life for living.

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Simplifying Business

Distinctive stand architecture and brand communication

Martin Wiedenmann | Client Manager bei SCHMIDHUBER

Simply mobile. Simply ahead. Simply individual.

Photos © Andreas Keller, Altdorf

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Urban harvesting

Time for change

Effectiv and sustainable

Thomas Burkard | Managing Partner at SCHMIDHUBER

The sky is the limit

The construction is quite simple

Photos © Hans-Jürgen Lemp

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Offene Fragen?

Good to have you here

Customer Centricity

Michael Ostertag | Partner at SCHMIDHUBER

Live Communi&shycation

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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We celebrate color

Michael Ostertag | SCHMIDHUBER

LTS Love To Shine

LED Linear

Fagerhult

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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The real life Social Media campaign

The Audi definition of mobility of tomorrow

The trade show visitor as explorer and communicator

Michael Ostertag | Partner bei SCHMIDHUBER

Staged photopoints

Brand Interaction

Second installment of the Audi shop system

Exclusive lounge and catering lounge

Photos © Andreas Keller, Altdorf

Weitere Projekte

Offene Fragen?

ExperienceEverything

Jan Domin | Partner at SCHMIDHUBER

Rapid. Open. Secure.

Digital solutions

SlacklineExperience

The future is digital

Photos © Jörg Hmpel, Aachen

Weitere Projekte

Offene Fragen?

Solutions for a Seamless Life

The Concept Mall

Jan Domin | Partner at SCHMIDHUBER

Connected World

Connected Cooking System

Food Court

Independent of time and place

Highlights of the new avant-garde series

Satisfied customers

Photos © Jörg Hempel, Aachen

Weitere Projekte

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Church as a heart of the community

Thomas Burkard | Managing Partner at SCHMIDHUBER

Open to all

A new church – a new meeting place

Open design

Evangelisch-Lutherische Kirchgemeinde Bürgel

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Offene Fragen?

Industry 4.0

Digitality at Trumpf

Heinz-Jürgen Prokop | Vorsitzender des Geschäftsbereichs Werkzeugmaschinen bei TRUMPF

Digital Hub

Trumpf has thought of everything

An interplay of analogue and digital

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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Simply mobile.
Simply ahead.
Simply individual.

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LTS
Love To Shine

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Experience
Everything

Slackline
Experience

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Solutions
for a Seamless Life

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Church as a heart
of the community

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Experience
the new

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