Smart
Living
“Smart Living” takes on a new meaning with Siemens
Under the slogan; “Welcome to the exciting possibilities of metropolitan living,” Siemens greets visitors, inviting them to join on a voyage of discovery into the future of connected life. Its smart products convince any audience by means of their intelligent services and solutions—capable of enhancing and simplifying the everyday lives of millions of consumers.
The metropolitan lifestyle is one associated with excitement, speed and complexity. One where people want to be everywhere at the same time. One where they are unlimited. This sense of freedom is embodied in the exhibition stand. Everything is connected and intelligent, giving visitors the ultimate brand experience.
Jan Domin | Associate Partner at SCHMIDHUBER
Glorious setting
A tour of the stand provides many a highlight: The showcasing of “FreeInduction 2.0” demonstrates the brand’s new hob with integrated extraction system in a glorious setting. Real steam gives the impression of being extracted digitally via an LED wall.
Parcour
Show
The Parcourse Show” in the “Washing” area dynamically demonstrates the networked lifestyle in an urban environment. Here an ingenious stage setup creates the impression for visitors of their being part of the show.
Home Connect
The “Home Connect” area offers visitors the opportunity to get to know the product range on an individual level. Four interactive exhibits can be tested out to give an impression of how Siemens home appliances make everyday life easier through language assistants. A running projection beams out innovative ways to control the home with networked Siemens devices.
The Cooking Arena
In the cooking arena with Nelson Müller, visitors can look over the star chef’s shoulder during live cooking sessions and experience how voice-controlled household appliances can make everyday life easier.
Metropolitan
Lifestyle
“Metropolitan living is exciting, fast and complex,” says Jan Domin, Associate Partner at SCHMIDHUBER. “People want to be everywhere at the same time—restricted by nothing. The exhibition stand embodies this freedom. Everything is connected and intelligent so as to provide visitors with an exceptional brand experience and—of course—reflect the digital reality of modern city living.”
Photos © Jörg Hempel, Aachen
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