Brand Experience World

Brand Experience World

HAIX Brand Experience World in Mainburg

In spring 2019, HAIX celebrated the opening of its new world of experience in Mainburg with a spectacular production. On more than 1,000 square meters, the new flagship store – HAIX World – combines sales areas with a world of experience, functional products with brand cult and traditional craftsmanship with high-tech manufacturing.

Identification
with the brand

In Mainburg, Xaver Haimerl once added the X of his first name to the first three letters of his surname and started producing HAIX shoes. Due to our 360° experience concept, buying shoes here has become an experience.

 

TBD……….Spitzentechnologie und Kundenerlebnis ist das SONY Markenversprechen. Die Technik wird kleiner, brillanter, einsetzbar in jeder Lebenslage. Das gibt dem Nutzer wieder Raum und Zeit für Phantasie und Inspiration. Genau dieses Gefühl haben wir auf der IFA erfolgreich in die dritte Dimension gebracht.

Lennart Wiechell | Managing Partner bei SCHMIDHUBER

HAIX World

In the HAIX World you can try on the complete priduct range and spent your leisure time in spacious sales rooms. In addition to the products, information on the development of shoe production from its beginnings to the present day is displayed in the adjoining museum area.

Insight into
production

HAIX World is directly connected to the production in Mainburg. Visitors can take a look inside the factory through two panorama windows. A virtual tour also takes visitors through the factory in Croatia.

 

Play. Watch. Listen. Create.

One Sony

Play. Watch. Listen. Create.

SCHMIDHUBER have once again designed and built the Sony stand for the IFA Berlin 2013. One year after the successful debut it’s the customer who is center stage. From a raised platform at the heart of the Sony installation, visitors have a panoramic view of the trade fair highlights and the range of products on display. Spreading out from the center, different segment-shaped areas display each of the product groups: PlayWatchListen and Create, and everything comes together with the Brand Horizon to form one coherent image – One Sony.

The SONY brand is synonymous with cutting-edge technology and great customer experience. Technology is becoming ever smaller, more sophisticated, and useful in everyday life. This affords the user the space and time to dream and be inspired. And it’s exactly this feeling that we dimensioned at the IFA.

 

Timm Wilks | Managing Partner at SCHMIDHUBER

Highlights in the center

The highlights of the show are at the center: the new mobile devices. Here, visitors can experience All the best of Sony in one space-saving device: camera, screen, sound and apps.

 

Starting from the highlights in the center, the products are presented in ever-increasing detail as the visitor moves further into the Sony stand. In this way, the essence can be experienced even in a brief visit.

360°
Panorama

Unlike last year’s show, the panorama is not in one continuous band, but is made up of individual ultra-flat screens that only build to a 360° panorama when viewed from the center: the giant Sony Kandō Picture.

 

An interplay of individual and group perspectives brings the brand to life, with all its core and individual messages.

Sustainable product experience

The panorama follows the personal philosophy of Kazuo Hirai, President and CEO of the multimedia giant Sony. The Japanese word Kandō describes the act of conjuring a joyful smile on a customer’s face, and it is here made real in a surprising and breathtaking moment for visitors to the Sony brand experience.

Future Work Spaces

Digital B2B Platform

House of Progress Vienna

SCHMIDHUBER Academy

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Innovation Days

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Changing Perspectives

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Pioneering Retail Spirit