Discover HEI
Trade show appearance in XXL
Under the slogan “Discover HEI”, market-leader Heidelberg has traditionally presented itself as the largest exhibitor at the fair with a booth of 6,500 square meters in Hall 1. In the current, economically challenging situation, and despite a significantly reduced budget, it was important to present the brand with authenticity and confidence and, most importantly, to convey a positive and innovative view of the future. The trade fair stand was developed with and on behalf of KMS BLACKSPACE.
The Brand Wall
A brand wall that encompassed the whole trade-fair presentation and served as the thematic and visual framework for the different themed zones. It was made up of more than 3,000 individually hung, genuine used printing plates of 70 x 100 cm. The interconnected printing plates displayed the slogans of the current “HEI” campaign. The use of original items from the printing world generated identification and conveyed credibility. LED panels were incorporated into the printing plate wall, reiterating the main catchphrases and deepening their content with further images.
Incorporating original pieces from the print world generated identify and credibility.
Michael Ostertag | Partner at SCHMIDHUBER
The Service-Center
The Service Center, located on a terrace-like platform at the center, was further emphasized by a typographical sculpture that dealt with all of Heidelberg’s core themes and that was discernible at first glance by every visitor. From the platform, visitors had a spectacular view over the entire hall.
Photos © Victor Brigola, Stuttgart
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