Industry 4.0
Digital transformation at Trumpf’s trade fair appearance at Euroblech
In fact, we all are. Whether it is via Facebook, Instagram or WhatsApp – the internet makes connections possible. This connectivity isn’t restricted to social media and messaging tools though. It flows over into industry, modern mechanical engineering as well as interactive architecture and communication planning.
Digitality at Trumpf
It is this topic in particular and the broader arena of digital transformation which play a fundamental role for our customer TRUMPF. Whether this be in product development or production optimization in SMART FACTORIES, everything is becoming not only significantly faster and more efficient, but also more personal, flexible and transparent.
It was this thinking which drove the planning and design process for the exhibition stand at Euroblech 2018. Covering an area of almost 2,500 m² over two floors, we consolidated and expanded on our stand and communication concept from 2016 and offered an interactive presentation to showcase the product developments of the Swabian company.
The focus lay clearly on the pervasive theme of “connectivity”. The aim was to create a natural interplay between man and technology in order to win, inform and convince trade show visitors with a multi-dimensional, palpable, multi-faceted stand.
A networked production environment enables a smart factory. And artificial intelligence is the key to increasing productivity.
Heinz-Jürgen Prokop | Vorsitzender des Geschäftsbereichs Werkzeugmaschinen bei TRUMPF
Digital Hub
Interactive service stations allowed visitors to freely explore the TRUMPF brand and the entire product range. From graphics to films to texts and technical data sheets – the intuitive touch technology and self-explanatory apps enabled every trade show visitor to access the information they wanted. The digital hub developed by SCHMIDHUBER left nothing to be desired.
Trumpf has thought of everything
Utilizing Track&Trace technology, TRUMPF is able to offer an exact and robust solution for indoor positioning and has received an award in the “Digital Transformation” category for its positioning system. Based on ultra-wideband technology (UWB), this system uses satellites to determine the precise position of markers in real time.
An interplay of analogue and digital
Despite all the technology, when it comes to the stand architecture TRUMPF never loses sight of the central premise: The customer is at the heart of everything. Offering an Easy Order Bar, an exciting show, and help stations with real-life TRUMPF experts on hand for personal consultation, the stand has been designed to facilitate personal contact, which in turn allows opportunity to jointly shape the future and develop solutions.
Interpersonal processes are enhanced by virtual networking. At TRUMPF, this is called TruConnect! This is where machine tools, laser technologies and people come together, culminating in one cohesive presence which translates TRUMPF’s ongoing digital transformation into communication and space.
Photos © Olaf Becker, Becker/Lacour, München/Frankfurt
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