Sabine Heinrichs – SCHMIDHUBER

You Win!

Trumpf at the EuroBLECH 2024

Trumpf is so much more than just machinery: The company offers solutions that create real value. And at EuroBLECH, visitors could experience the company’s extensive system of software, services, and smart factory solutions — live.

Next-level machines. Next-level processes. Next-level experience.

Maximize Performance

Under the banner, ‘Maximize Performance,’ the highlight showcase demonstrated how to unlock the benefits of a Smart Factory across the entire value chain — from initial order across the entire process lifecycle to smart solutions.

The production “lane” running the entire length of the exhibition stand was symbolic of the quick and efficient production line that customers, themselves, can easily achieve. That’s smart from start to finish.

Picture and Video © Trumpf SE & Co. KG

You win!

Next-level machines. Next-level processes. Next-level automation.

Trumpf knows what it does best: The company makes high-precision, production technology that’s connected, efficient, and future-ready. With a 360-brand campaign that positioned Trump as an indispensable player in the industry — we worked hard to take that message to market.

Fotos © Olaf Becker

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There is no place #LikeABosch

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There is no place #LikeABosch

There is no Place #LikeABosch

Bosch at the IFA 2024

At the IFA 2024, Bosch positioned itself in a completely new light. And presented its complete product range under one roof: Home Appliances, Powertools, Sensortech, eBike Systems, and Home Comfort — altogether.

Welcome home.

Under the banner ‘Welcome Home,’ we staged the full product portfolio amidst an iconographic brand world. Welcome Home. Welcome to Bosch!

“Real experiences are the magic ingredient in an increasingly digital cuisine. I could see that all the visitors to our BSH Home Appliances Group Hall left having had very personal encounters with our brand and with a smile on their faces. I’m delighted to read the stories on LinkedIn and other platforms — it makes me incredibly proud.”

Nina Wiemer | Head of Live Communication Central Europe bei der BSH Home Appliances Group

A brand you can touch and feel

Perfectly staged, as if at a crossroads between the various product areas, stood a rotating icon signposting the way to the five Bosch meta themes of Sustainability, Health, Protection, Durability, and Stress-Free Living. Visitors were able to experience the Bosch product portfolio like never before — interacting closely with the brand and its personality.

Seamless Content Journey

The journey to great content began weeks in advance of the IFA with various food influencers and lifestyle gurus visiting the Bosch Home at Lake Tegernsee to test new products.

A selection of personalities then appeared at the IFA itself: Sally from sallyswelt, Aysen from aysens.kitchen, and Kevin from kevin.von.holt_official shared their stories both live and streamed — flying the flag for seamless cross-channel communications.

That’s how you empower a brand like Bosch to reach its audience: Come up with a concept that can be easily amplified across analog, digital, and hybrid media — to reach users the world over.

The pull factor: Live shows at their best

There’s no doubt that the highpoint of the IFA 2024 was its live performances given by authentic content creators. With her sustainable recipes, things literally hotted up in the show kitchen with chef Sally — igniting the brand’s core values in a real-life cooking environment.

If it hadn’t made an impression yet, the spectacular set up for the finale of “Germany cooks” (Deutschland Kocht) gave the brand a powerful chance to shine. Its message, ‘Welcome Home,’ making an emotional appeal. With over 215,000 visitors, 40 million organic views, and countless posts in just 19 days, it’s very clear: There’s no place like a BOSCH!

Fotos © Jörg Hempel, Aachen

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Say hi to Intelligence.

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SONY | IFA

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Say hi to Intelligence.

Siemens at the IFA 2024

215,000 visitors, 40 million social media impressions, a packed events hall, and ecstatic fans — this can only be Siemens at the IFA. For five days the brand hosted an immersive 360 experience designed to blur the boundaries between technology and design, provide a seamless content journey with intelligent touchpoints, and generally stimulate all the senses.

Under the slogan ‘Say hi to Intelligence,’ Siemens once again showed that the kitchen of the future is smart, connected, and within reach.

Say hi to intelligent cooking.

Artificial intelligence has featured in everyday life for a long time now – and our home is no exception. The Siemens’ smart product range makes life easier and more efficient. Visitors had the opportunity to immerse themselves in the Siemens brand via a range of interactive user touchpoints spanning; cooking, cooling, dishcare, laundry care, and coffee indulgence.

The highlight of the trade show was the intelligent oven, that recognizes what’s cooking within it. Here, future meets now.

Say hi to intelligent dishcare.

Say hi to intelligent laundry care.

Say hi to intelligent cooling.

Digital reach through live performances

Star chef Alexander Kumptner and breadfluencer Jo Semola demonstrated, live, how modern technology is shaping the taste of the future. Countless posts ‘from Berlin to the outside world’ showed, more clearly than ever, how effective holistic brand communication can be.

Fotos © Jörg Hempel, Aachen

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You Win!

Trumpf | Euroblech

Entering the BSH Brand World

BSH | IFA

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BSH | IFA

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BSH Headquarter Schweiz

BSH headquarters exudes sustainable corporate culture

A new office concept for the future of work: BSH wanted to transform its headquarters in Geroldswill into a center for collaborative engagement. A place where employees can adapt room usage to their specific needs and preferences — and enjoy a sense of personal well-being.

People — Process — Places

In an era defined by constant change, the employee experience counts big. Spaces that promote collaboration, the sharing of ideas, and the development of human-centric solutions aren’t important — they’re essential components of a New Work culture.

New Work is so much more than just interior design. In an ideal environment, ‘People and Process’ work in perfect synergy with ‘Places.’ This demands a holistic approach to design that incorporates a fundamental understanding of individual and collective dynamics. An approach that enables flexibility through modular space conceptualization, and the zoning of private and shared areas — under the umbrella of a thriving community.

“For our office build in Geroldswil, near Zurich, we wanted to create an environment that would be sustainable and efficient, and also promote the health and well-being of all our employees. The integrated concept comprising sustainability, reusability, freedom from allergens, and ecological building materials reflects our commitment to creating modern workspaces that are both ecologically responsible and health-promoting.”

Nicole Gietz-Haslinger | Managing Partner bei Schmidhuber Future Work

Brand as a beacon

From the ground up, the BSH brand holds the concept in place. Here, spatial communication fosters a sense of belonging and community. Large and small areas with distinctive communication objectives seek to promote employee empowerment, chance encounters, and innovative spirit.

Open plan

On a functional level, the office concept puts particular emphasis on coziness, with acoustic ceilings and customized lighting creating the right ambience. The aim of the design is to ensure that all employees feel comfortable and undisturbed, despite the open plan layout.

There’s no denying that BSH Hausgeräte AG in Geroldswil has raised the bar for contemporary office design. Here, sustainability, employee experience, and innovative spirit unite for a better working tomorrow.

Fotos © David Biedert

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Branded office space

BSH | Branded Office Space

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BSH Hausgeräte

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Future is an attitude

"Future is an Attitude"

The Audi brand pavilion at Autostadt Wolfsburg

Welcome to the “House of Progress” in the heart of Wolfsburg! The pavilion, situated in Autostadt (Car City) Wolfsburg, has been completely reimagined to host Audi’s House of Progress exhibition concept, which will now come to rest here permanently.

For visitors, the concept not only brings the four brand values of digitalization, design, performance, and sustainability to life but promises a fascinating journey into the future of premium electric mobility.

Our part in this: To make Audi's brand pillars—tangible

The reconstruction of the Audi Pavilion in Wolfsburg sees the building’s existing interior receive a complete overhaul. The new exhibition concept puts a clear focus on transparency: prioritizing more space for exhibits to be showcased and fresh perspectives to appreciate them from. It’s an environment where the brand—its products and personality—meet visitors at eye level.

The exhibition begins with an aerodynamic projection onto the RS e-tron GT—making a bold statement about Audi’s vision of tomorrow. The installation comprises an audio signal captured on film that adjusts to the volume, intensity, and dynamic around the car. This ensures the vehicle and the theme of performance both steal the limelight.

Our promise: progressive design

In the open rotunda that connects two exhibition levels (first floor and entrance) stands the Blog of Progress—the Pavilion’s center piece. Content, here, is generated from media posts relating to the Audi brand and its priorities—appearing dynamically in real-time.

Highlight exhibits

In addition to the Blog of Progress, a number of fresh exhibits have been developed that highlight Audi’s four values and immerse visitors in a multi-sensory experience. Take the Sustainability Table: This exhibit showcases the importance of sustainable cooperation by inviting visitors to gather around it and learn more about the circular economy.

All in all, a rich combination of media presentations and exhibits with interactive haptics give visitors unique insight into the design processes at Audi.

“Our mission was to create a 360° customer brand experience for Audi. SCHMIDHUBER know better than most that this requires well-crafted interplay between digital, physical and hybrid layers—each one linking to and communicating with one another.

The combination of exhibition vehicles blended with spatial projection mappings, as well as the diverse range of interactive exhibits, bring the Audi brand to life. Visitors will certainly be able to leave the exhibition and say, “I know what Audi represents!”.”

Frederick Schultz | Design Director SCHMIDHUBER

100% impact

True to its own philosophy, the House of Progress has sustainable design in its DNA and need never be rebuilt again. Instead, all the digital content, spotlight cars, current products, and furniture can be easily changed out. Keeping things fresh but not wasteful.

Fotos © Raphael Olivier

Motiondesign in Kooperation mit flora&faunavisions, Berlin

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Play. Watch. Listen. Create.

One Sony

Play. Watch. Listen. Create.

SCHMIDHUBER have once again designed and built the Sony stand for the IFA Berlin 2013. One year after the successful debut it’s the customer who is center stage. From a raised platform at the heart of the Sony installation, visitors have a panoramic view of the trade fair highlights and the range of products on display. Spreading out from the center, different segment-shaped areas display each of the product groups: Play, Watch, Listen and Create, and everything comes together with the Brand Horizon to form one coherent image – One Sony.

The SONY brand is synonymous with cutting-edge technology and great customer experience. Technology is becoming ever smaller, more sophisticated, and useful in everyday life. This affords the user the space and time to dream and be inspired. And it’s exactly this feeling that we dimensioned at the IFA.

Timm Wilks | Managing Partner at SCHMIDHUBER

Highlights in the center

The highlights of the show are at the center: the new mobile devices. Here, visitors can experience All the best of Sony in one space-saving device: camera, screen, sound and apps.

Starting from the highlights in the center, the products are presented in ever-increasing detail as the visitor moves further into the Sony stand. In this way, the essence can be experienced even in a brief visit.

360°
Panorama

Unlike last year’s show, the panorama is not in one continuous band, but is made up of individual ultra-flat screens that only build to a 360° panorama when viewed from the center: the giant Sony Kandō Picture.

An interplay of individual and group perspectives brings the brand to life, with all its core and individual messages.

Sustainable product experience

The panorama follows the personal philosophy of Kazuo Hirai, President and CEO of the multimedia giant Sony. The Japanese word Kandō describes the act of conjuring a joyful smile on a customer’s face, and it is here made real in a surprising and breathtaking moment for visitors to the Sony brand experience.

The clear design, with reduced colors and graphics turn the products into trade fair heroes.

Lennart Wiechell | Managing Partner at SCHMIDHUBER

In Collaboration with Sony

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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Digital B2B Platform

Virtual
Brand Experience

Digital B2B platform

There is one thing we at SCHMIDHUBER are particularly good at: keeping a cool head in hot situations and still focusing on finding the right solutions. This is also the case when a pandemic turns the world upside down and planned trade fairs and events are cancelled. In these situations we recognize the opportunity to break new ground and push the boundaries further.

Therefore, in 2020, we implemented a digital B2B alternative concept for Siemens. The result was a virtual brand platform, which we developed further with our partners from Blackspace in the following year, enabling the usual professional and individual communication with dealers far away from an exhibition hall.

Die persönlichen Gespräche mit unseren Partnern:innen im Handel waren auf der IFA immer ein fester Bestandteil unseres Erfolges. Nun gilt es, mit einer virtuellen Plattform an diese zwölfjährige Erfolgsgeschichte nahtlos anzuknüpfen und Handel sowie Konsumenten von innovativen Hausgeräten zu begeistern.

Volker Klodwig | Executive Vice President Sales BSH Hausgeräte GmbH

Welcome to the
Virtual Loft

The Siemens product range is presented in the form of a virtual loft – the epitome of the modern, urban lifestyle. The focus of the Siemens Loft is on the Innovation Kitchen with five outstanding new products. These reflect the technological and design expertise of Europe’s No.1 built-in brand.

Experience Center

The communication concept provides detailed information on new market launches, plenty of moving images for better understanding, tailored solutions, and special PoS offers.

Exhibition 2.0

Creating closeness through digital live experience and making the brand tangible was both the greatest incentive and the greatest challenge during the conception phase. The result was an urban loft that is in no way inferior to the trade show presentations of the last IFA years.

The only difference? The loft was set up in the Eisbach studios in Munich and B2B as well as customers experience the product innovations via video material and through moderated demonstrations. Technical data can be studied in front of the computer in peace and quiet, and one-on-one discussions can be held with more focus than would otherwise be the case in the hustle of the trade show.

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House of Progress Vienna

House of
Progress Vienna

A gallery of progress

With the House of Progress in Mooncity in the first district of Vienna, Audi shows how automotive boundaries are shifting. In the middle of the city centre we created a communicative place where the fascination of electric premium mobility becomes real and tangible.

With the highest level of design and content, the visitors become part of a journey through the future-oriented orientation of the Audi brand and experience what the phrase “Future is an Attitude” means in real.

For us, working on the spatial communication element of Audi’s new brand image was a labor of love. And we’re thrilled to see the first fruits of that labor: physical touch points that invite people from all over the world to experience the power of this progressive brand first-hand!

Michael Ostertag | Partner at SCHMIDHUBER

Living
Progress

In just two months, an experience centre was created whose interior credibly brings the Audi brand values to life. Visitors can enter a completely new Audi world and through changing events and theme weeks the experience centre became a place-to-be in Vienna’s city centre.

A hands-on future

With its unusual design the adventure centre invites visitors to take a stroll. Exhibits and interactive graphics illuminate the dawn of a new design era.

“The House of Progress in Vienna shows how brand communication can inspire people. Whenever design, content and culture interact to unfold their effect,” says Michael Ostertag.

Screen
Time

The spectacle of progress is presented in the large “Blog of Progress” and on various screens. The design of the new Audi models will be explained to visitors by Audi design director Marc Lichte and well-known brand ambassadors such as Anna Gasser gave their impulse to future topics.

Customer
Privat Lounge

A product genious explaines the new technologies and vehicles of the Audi brand to those who were particularly interested. In a separate Customer Private Lounge, individual configurations can be made with advisors.

Personal mobility is an expression of our thoughts and attitudes. The House of Progress in Kärntnerstraße provides the perfect opportunity to get to know the brand better. As well as the chance to test-drive pure electric models—demonstrating how Audi’s sustainable premium mobility can make a valuable contribution to reducing CO2 footprint.

Bernhard Loos | Marketingleiter Audi Österreich

House of
Progress Café

Of course, good coffee is a must have when beeing in Vienna. That’s why the House of Progress is also a meeting place and meeting zone. The café on the first floor invites you to linger in an extraordinary atmosphere. Visitors have an exciting view of great design, clear lines, high-quality materials and furniture as well as at the Kärntnerstraße.

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SCHMIDHUBER Academy

The Culture
of Knowledge

Lifelong Learning at SCHMIDHUBER Academy

One person’s insular talent is another person’s knowledge gap. The very diverse composition of our team ensures an incredibly large and diversified pool of knowledge and the possibility of exchange and mutual teaching and learning. Internal formats offer a platform to live this exchange in a targeted and value-adding way.

For me, lifelong learning, collaboration and co-development set the foundations for great work. And our Collaboration Space fosters all three.

Michael Ostertag | Partner at SCHMIDHUBER

The Academy

In today’s fast-paced world, the only way for professionals to keep their fingers on the pulse is to stay curious and always look forward. That’s why on-the-job training and development is a fixed element of the SCHMIDHUBER corporate culture.

Our Goal

We offer our team tailor-made training solutions to help improve their skills. The results are plain to see: happy employees and exceptional results for our clients.

Great
to have
you here.

Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de

Deutschland Stipendium

We support
young talents

The Deutschland Stipendium

Together with the University of Mainz we award the Deutschlandstipendium. We support students with outstanding achievements in the field of interior design.

Education is our highest good. With the Deutschlandstipendium we go above and beyond common practice, in order to empower our young talents. In addition to the financial support, a mentor from our agency accompanies the scholarship. Thereby investing in all our future. It’s a win win situation

Petra Elm | Talent Management bei SCHMIDHUBER

The Idea

The Federal Ministry of Education launched the Deutschlandstipendium in the winter semester of 2011, thus laying the foundation for the establishment of a new, strong scholarship culture. In addition to BAföG, need-based education loans and the scholarships of the organisations for the promotion of the gifted, a fourth, strong pillar of student financing is to be established.

Who will be
supported?

Support is given to high-achieving and goal-oriented students who are socially or civically engaged and/or have to overcome special hurdles in their educational history. Bachelor’s and Master’s students can apply for the Deutschlandstipendium from the first semester onwards.

Welcome
Rebecca!

In the summer semester of 2022, we are not only pleased to support a dedicated student through our scholarship, but also welcome her to our team as a working student.

What ist the role of the brand in this change?

The brand must be an opinion leader. This means that it transfers the relevant technologies into a product, shapes the future at the key points of innovation and, last but not least, decisively shapes new paradigms, such as user guidance in UX/UI design.

Wir freuen uns sehr, dass wir in diesem Jahr trotz der anhaltenden Corona-Situation die höchste Zahl an Stipendien seit Einführung dieser Auszeichnung einwerben konnten. Unser ausdrücklicher Dank gilt den Förderern, deren Unterstützung angesichts der aktuellen Lage alles andere als selbstverständlich ist

Prof. Dr. Susanne Weissman | Präsidentin der Hochschule Mainz

Sounds like you?
Go ahead!

Young ambitious talents are always welcomed for joining our team.

For more information about the Deutschlandstipendium click here or contact us directly.

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Great
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info@schmidhuber.de

You Win!

Maximize Performance

You win!

Fotos © Olaf Becker

Weitere Projekte

Offene Fragen?

There is no Place #LikeABosch

Welcome home.

Nina Wiemer | Head of Live Communication Central Europe bei der BSH Home Appliances Group

A brand you can touch and feel

Seamless Content Journey

The pull factor: Live shows at their best

Fotos © Jörg Hempel, Aachen

Weitere Projekte

Offene Fragen?

Say hi to Intelligence.

Say hi to intelligent cooking.

Say hi to intelligent dishcare.

Say hi to intelligent laundry care.

Say hi to intelligent cooling.

Digital reach through live performances

Fotos © Jörg Hempel, Aachen

Weitere Projekte

Offene Fragen?

BSH headquarters exudes sustainable corporate culture

People — Process — Places

Nicole Gietz-Haslinger | Managing Partner bei Schmidhuber Future Work

Brand as a beacon

Open plan

Fotos © David Biedert

Weitere Projekte

Offene Fragen?

"Future is an Attitude"

Our part in this: To make Audi's brand pillars—tangible

Our promise: progressive design

Highlight exhibits

Frederick Schultz | Design Director SCHMIDHUBER

100% impact

Fotos © Raphael Olivier

Motiondesign in Kooperation mit flora&faunavisions, Berlin

Weitere Projekte

Offene Fragen?

One Sony

Timm Wilks | Managing Partner at SCHMIDHUBER

Highlights in the center

360°Panorama

Sustainable product experience

Lennart Wiechell | Managing Partner at SCHMIDHUBER

In Collaboration with Sony

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere Projekte

Offene Fragen?

VirtualBrand Experience

Volker Klodwig | Executive Vice President Sales BSH Hausgeräte GmbH

Welcome to theVirtual Loft

Experience Center

Exhibition 2.0

Weitere Projekte

Offene Fragen?

House of Progress Vienna

Michael Ostertag | Partner at SCHMIDHUBER

LivingProgress

A hands-on future

ScreenTime

CustomerPrivat Lounge

Bernhard Loos | Marketingleiter Audi Österreich

House ofProgress Café

Photos © F.List GmbH

Weitere Projekte

Offene Fragen?

The Culture of Knowledge

Michael Ostertag | Partner at SCHMIDHUBER

The Academy

Our Goal

Great to have you here.

We supportyoung talents

Petra Elm | Talent Management bei SCHMIDHUBER

The Idea

Who will besupported?

WelcomeRebecca!

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?

360°
Panorama

Weitere
Projekte

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Fragen?

Virtual
Brand Experience

Welcome to the
Virtual Loft

Weitere
Projekte

Offene
Fragen?

House of
Progress Vienna

Living
Progress

Screen
Time

Customer
Privat Lounge

House of
Progress Café

Weitere
Projekte

Offene
Fragen?

The Culture
of Knowledge

Great
to have
you here.

We support
young talents

Who will be
supported?

Welcome
Rebecca!

Sounds like you?
Go ahead!

Weitere
Projekte

Great
to have
you here.