You Win!
Trumpf at the EuroBLECH 2024
Trumpf is so much more than just machinery: The company offers solutions that create real value. And at EuroBLECH, visitors could experience the company’s extensive system of software, services, and smart factory solutions — live.
Next-level machines. Next-level processes. Next-level experience.
Under the banner, ‘Maximize Performance,’ the highlight showcase demonstrated how to unlock the benefits of a Smart Factory across the entire value chain — from initial order across the entire process lifecycle to smart solutions.
The production “lane” running the entire length of the exhibition stand was symbolic of the quick and efficient production line that customers, themselves, can easily achieve. That’s smart from start to finish.
Picture and Video © Trumpf SE & Co. KG
You win!
Next-level machines. Next-level processes. Next-level automation.
Trumpf knows what it does best: The company makes high-precision, production technology that’s connected, efficient, and future-ready. With a 360-brand campaign that positioned Trump as an indispensable player in the industry — we worked hard to take that message to market.
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BSH Bosch | IFA

BSH Siemens | IFA

BSH | Future Work

Trumpf | Euroblech
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Bosch at the IFA 2024
At the IFA 2024, Bosch positioned itself in a completely new light. And presented its complete product range under one roof: Home Appliances, Powertools, Sensortech, eBike Systems, and Home Comfort — altogether.
Under the banner ‘Welcome Home,’ we staged the full product portfolio amidst an iconographic brand world. Welcome Home. Welcome to Bosch!
“Real experiences are the magic ingredient in an increasingly digital cuisine. I could see that all the visitors to our BSH Home Appliances Group Hall left having had very personal encounters with our brand and with a smile on their faces. I’m delighted to read the stories on LinkedIn and other platforms — it makes me incredibly proud.”
Perfectly staged, as if at a crossroads between the various product areas, stood a rotating icon signposting the way to the five Bosch meta themes of Sustainability, Health, Protection, Durability, and Stress-Free Living. Visitors were able to experience the Bosch product portfolio like never before — interacting closely with the brand and its personality.
The journey to great content began weeks in advance of the IFA with various food influencers and lifestyle gurus visiting the Bosch Home at Lake Tegernsee to test new products.
A selection of personalities then appeared at the IFA itself: Sally from sallyswelt, Aysen from aysens.kitchen, and Kevin from kevin.von.holt_official shared their stories both live and streamed — flying the flag for seamless cross-channel communications.
That’s how you empower a brand like Bosch to reach its audience: Come up with a concept that can be easily amplified across analog, digital, and hybrid media — to reach users the world over.
There’s no doubt that the highpoint of the IFA 2024 was its live performances given by authentic content creators. With her sustainable recipes, things literally hotted up in the show kitchen with chef Sally — igniting the brand’s core values in a real-life cooking environment.
If it hadn’t made an impression yet, the spectacular set up for the finale of “Germany cooks” (Deutschland Kocht) gave the brand a powerful chance to shine. Its message, ‘Welcome Home,’ making an emotional appeal. With over 215,000 visitors, 40 million organic views, and countless posts in just 19 days, it’s very clear: There’s no place like a BOSCH!
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BSH Siemens | IFA

BSH | IFA

BSH | IFA

SONY | IFA
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Siemens at the IFA 2024
215,000 visitors, 40 million social media impressions, a packed events hall, and ecstatic fans — this can only be Siemens at the IFA. For five days the brand hosted an immersive 360 experience designed to blur the boundaries between technology and design, provide a seamless content journey with intelligent touchpoints, and generally stimulate all the senses.
Under the slogan ‘Say hi to Intelligence,’ Siemens once again showed that the kitchen of the future is smart, connected, and within reach.
Artificial intelligence has featured in everyday life for a long time now – and our home is no exception. The Siemens’ smart product range makes life easier and more efficient. Visitors had the opportunity to immerse themselves in the Siemens brand via a range of interactive user touchpoints spanning; cooking, cooling, dishcare, laundry care, and coffee indulgence.
The highlight of the trade show was the intelligent oven, that recognizes what’s cooking within it. Here, future meets now.
Star chef Alexander Kumptner and breadfluencer Jo Semola demonstrated, live, how modern technology is shaping the taste of the future. Countless posts ‘from Berlin to the outside world’ showed, more clearly than ever, how effective holistic brand communication can be.
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Trumpf | Euroblech

BSH | IFA

BSH | IFA
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A new office concept for the future of work: BSH wanted to transform its headquarters in Geroldswill into a center for collaborative engagement. A place where employees can adapt room usage to their specific needs and preferences — and enjoy a sense of personal well-being.
People — Process — Places
In an era defined by constant change, the employee experience counts big. Spaces that promote collaboration, the sharing of ideas, and the development of human-centric solutions aren’t important — they’re essential components of a New Work culture.
New Work is so much more than just interior design. In an ideal environment, ‘People and Process’ work in perfect synergy with ‘Places.’ This demands a holistic approach to design that incorporates a fundamental understanding of individual and collective dynamics. An approach that enables flexibility through modular space conceptualization, and the zoning of private and shared areas — under the umbrella of a thriving community.
“For our office build in Geroldswil, near Zurich, we wanted to create an environment that would be sustainable and efficient, and also promote the health and well-being of all our employees. The integrated concept comprising sustainability, reusability, freedom from allergens, and ecological building materials reflects our commitment to creating modern workspaces that are both ecologically responsible and health-promoting.”
From the ground up, the BSH brand holds the concept in place. Here, spatial communication fosters a sense of belonging and community. Large and small areas with distinctive communication objectives seek to promote employee empowerment, chance encounters, and innovative spirit.
Open plan
On a functional level, the office concept puts particular emphasis on coziness, with acoustic ceilings and customized lighting creating the right ambience. The aim of the design is to ensure that all employees feel comfortable and undisturbed, despite the open plan layout.
There’s no denying that BSH Hausgeräte AG in Geroldswil has raised the bar for contemporary office design. Here, sustainability, employee experience, and innovative spirit unite for a better working tomorrow.
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BSH | Branded Office Space

BSH Hausgeräte
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The Audi brand pavilion at Autostadt Wolfsburg
Welcome to the “House of Progress” in the heart of Wolfsburg! The pavilion, situated in Autostadt (Car City) Wolfsburg, has been completely reimagined to host Audi’s House of Progress exhibition concept, which will now come to rest here permanently.
For visitors, the concept not only brings the four brand values of digitalization, design, performance, and sustainability to life but promises a fascinating journey into the future of premium electric mobility.
The reconstruction of the Audi Pavilion in Wolfsburg sees the building’s existing interior receive a complete overhaul. The new exhibition concept puts a clear focus on transparency: prioritizing more space for exhibits to be showcased and fresh perspectives to appreciate them from. It’s an environment where the brand—its products and personality—meet visitors at eye level.
The exhibition begins with an aerodynamic projection onto the RS e-tron GT—making a bold statement about Audi’s vision of tomorrow. The installation comprises an audio signal captured on film that adjusts to the volume, intensity, and dynamic around the car. This ensures the vehicle and the theme of performance both steal the limelight.
In the open rotunda that connects two exhibition levels (first floor and entrance) stands the Blog of Progress—the Pavilion’s center piece. Content, here, is generated from media posts relating to the Audi brand and its priorities—appearing dynamically in real-time.
In addition to the Blog of Progress, a number of fresh exhibits have been developed that highlight Audi’s four values and immerse visitors in a multi-sensory experience. Take the Sustainability Table: This exhibit showcases the importance of sustainable cooperation by inviting visitors to gather around it and learn more about the circular economy.
All in all, a rich combination of media presentations and exhibits with interactive haptics give visitors unique insight into the design processes at Audi.
“Our mission was to create a 360° customer brand experience for Audi. SCHMIDHUBER know better than most that this requires well-crafted interplay between digital, physical and hybrid layers—each one linking to and communicating with one another.
The combination of exhibition vehicles blended with spatial projection mappings, as well as the diverse range of interactive exhibits, bring the Audi brand to life. Visitors will certainly be able to leave the exhibition and say, “I know what Audi represents!”.”
True to its own philosophy, the House of Progress has sustainable design in its DNA and need never be rebuilt again. Instead, all the digital content, spotlight cars, current products, and furniture can be easily changed out. Keeping things fresh but not wasteful.
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Volkswagen

Audi | HoP Tokyo

Audi | Pop Up Store
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Siemens and Bosch at IFA 2023
At the upcoming IFA 2023 in Berlin, a unique experience awaits visitors, tempting them to dive deep into the fascinating brand worlds of BSH Home Appliances. Thanks to SCHMIDHUBER’s innovative and impactful stand design, the trade fair experience becomes a tangible journey into the future of living.
Welcome to the “Gardens of Intelligence” by Siemens! A place where visitors find themselves at the interface between innovative technology and sustainability. Each area—whether it be the “Garden of Aromas,” the “Garden of Intelligence,” or the “Garden of Innovation”—offers an immersive and diverse environment that provides an unforgettable experience.
“Unsere Marken stehen für einen modernen Lebensstil mit technischen Innovationen, einem hohen ästhetischen Anspruch und einem nachhaltigen Umgang mit Ressourcen. Unser Ziel ist es, die Lebensqualität der Menschen zu verbessern und auf der IFA zeigen wir eindrücklich, was nachhaltiger Fortschritt für uns bedeutet.”
Garden of Aromas: Here, it’s all about the aroma of freshly brewed coffee, stimulating the senses and brightening up the start of the day.
Garden of Intelligence: Here, the focus is on intelligent solutions, which simplify everyday life and facilitate sustainable living.
Garden of Freshness: Here, the mantra is clear: A healthy diet demands fresh food. And innovative technologies that help visitors prolong a food’s shelf life are proudly presented.
Garden of Innovation: Here, and under the motto “Discare”—an amalgam of “dish” and “care”—revolutionary dishwashers demonstrate great cleaning and great resource-saving at the same time.
Garden of Delight: Here, Siemens demonstrate how their appliances can transform cooking and baking from chore to pleasure.
Garden of Care: Here, a haven of everyday household solutions is on display—all there to lighten the load and support the entire family.
The Home Connect stand gives visitors a direct opportunity to experience the smart home of tomorrow. With an impressive mirror room, accompanied by captivating media coverage, and an interactive show with survey options, visitors experience for themselves how technology can be seamlessly integrated into everyday life.
We have created a sensational brand showcase that turns BSH Home Appliances into a tangible brand—opening up a totally new dimension in the future of home life.
“Enter Planet Care”—it is under this banner that Bosch invites visitors to engage even deeper. Individual areas such as the “Care Carousel,” the “Care Parcour” or the “Product Exhibitions” provide immersive environments. But this is no passive experience. Here, visitors can actively engage with Bosch products and see their impact on creating a healthier and more sustainable lifestyle.
„Seit 10 Jahren in Folge sind wir als Generalübernehmer und –planer Partner der BSH für den Siemens-Messeauftritt auf der IFA. Die digitale Entwicklung ist im Bereich Home Appliance sehr agil und innovativ geworden und parallel dazu haben sich natürlich auch Veränderungen in der Live Kommunikation ergeben. Der diesjährige Auftritt der BSH ist über alle Formate und Kanäle vernetzt und damit ein enorm wichtiger Baustein im modernen Marketing Mix der Marke BSH.“
Care Carousel: This area demonstrates an overview of all Bosch home appliance solutions to promote healthy and sustainable living.
Care Parcour: This area provides an interactive experience for visitors, demonstrating how Bosch products promote healthy and sustainable living.
Product Exhibitions: This area showcases Bosch’s innovative solutions that promote a healthy and sustainable lifestyle.
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BSH | Branded Office Space

Siemens | Experience Center

SONY | IFA
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Under the slogan “Progress you can feel,” Audi’s latest product innovations take center stage. Visitors are treated to a unique and emotionally charged showcase where they can “feel” Audi’s sense of progressivity. The “Progress you can feel” concept focuses on creating a platform for communication with the theme of sustainability running consistently throughout.
Audi’s brand presence design at the IAA Mobility 2023 is characterized by an open architecture which sets a communicative tone and prompts discussion. Even before entering the building, visitors are greeted by an electric vehicle line-up. From here, they move into the pavilion and enter the brand world—where they are welcomed by a powerful mission statement. Large-format LED worlds have been incorporated at the front of the exhibition, allowing the latest Audi content to be communicated with impact. And it is here that Audi’s innovation in the areas of sustainability and change are most evident.
“The design concept bridges the gap between the high standards that a premium brand sets today and the values that Audi embodies in terms of sustainability and circularity. This combined with innovative design, captivating visitor interactions, and a noticeably sustainable approach, makes the Audi appearance at this year’s IAA Mobility an unforgettable experience for all visitors.”
Inside the exhibition area, Audi’s four brand pillars—sustainability, digitalization, performance, and design—are spotlighted using the large space for increased drama. A particular highlight is Audi’s activesphere concept car, which stands on display for all to see throughout the event. A multifaceted program, with numerous interactive exhibits including test drives through Munich, invites visitors to engage with Audi’s progress.
Sustainability plays a fundamental role in the design of the Audi exhibition at the IAA Mobility 2023. The inclusion of simple, reusable, and recyclable materials, as well as the incorporation of wooden modules in the facade, aligns to the company’s aspiration to make individual mobility greener and more future-oriented. In addition, furniture and containers have been rented in keeping with SCHMIDHUBER’s own commitment to sustainability. And there is a premium element in every tiny detail.
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Audi | HoP Vienna

Volkswagen

MAN | IAA
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Play. Watch. Listen. Create.
SCHMIDHUBER have once again designed and built the Sony stand for the IFA Berlin 2013. One year after the successful debut it’s the customer who is center stage. From a raised platform at the heart of the Sony installation, visitors have a panoramic view of the trade fair highlights and the range of products on display. Spreading out from the center, different segment-shaped areas display each of the product groups: Play, Watch, Listen and Create, and everything comes together with the Brand Horizon to form one coherent image – One Sony.
The SONY brand is synonymous with cutting-edge technology and great customer experience. Technology is becoming ever smaller, more sophisticated, and useful in everyday life. This affords the user the space and time to dream and be inspired. And it’s exactly this feeling that we dimensioned at the IFA.
The highlights of the show are at the center: the new mobile devices. Here, visitors can experience All the best of Sony in one space-saving device: camera, screen, sound and apps.
Starting from the highlights in the center, the products are presented in ever-increasing detail as the visitor moves further into the Sony stand. In this way, the essence can be experienced even in a brief visit.
Unlike last year’s show, the panorama is not in one continuous band, but is made up of individual ultra-flat screens that only build to a 360° panorama when viewed from the center: the giant Sony Kandō Picture.
An interplay of individual and group perspectives brings the brand to life, with all its core and individual messages.
The panorama follows the personal philosophy of Kazuo Hirai, President and CEO of the multimedia giant Sony. The Japanese word Kandō describes the act of conjuring a joyful smile on a customer’s face, and it is here made real in a surprising and breathtaking moment for visitors to the Sony brand experience.
The clear design, with reduced colors and graphics turn the products into trade fair heroes.
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Siemens | IFA

Siemens | IFA

SONY | IFA

SONY | IFA
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SCHMIDHUBER
How to create an innovative working environment that is future-proof and focuses on people.
The S-Hub’s original open-plan design facilitated a friendly and equitable workspace. As well as createing a positive and productive working atmosphere. The company’s relocation was an opportunity to reallocate resources and improve operational efficiency.
Currently the spatial question of work in particular is being posed in a completely new way. After the pandemic and with advancing digitization and mobility, the role of the office as a physical location must be rethought and redefined. Mobile work, and with it the simultaneity of digital and physical interactions, is becoming a key issue for future working environments.
Scenario 1 – The office as the physical center of work
If mobile work only plays a role occasionally, the staging of the collective and the perceptibility of the office as a safe place for the community is important. Trust-building measures will have a positive impact on the company’s working atmosphere.
Scenario 2 – The office as a flexible campus
If a company enables an increased proportion of mobile work and employees spend less than half of their working time in the office, a campus where experience is a major priority can combine different working models. In spatially flexible settings, there is room for exchange, inspiration and equally quiet workplaces.
Scenario 3 – The office as the heart of the corporate brand
If the team works primarily on a mobile basis, a visit at the office must be an enticing day of networking and sharing. The physical office must then create maximum identification. New Work and employer branding play hand in hand here – because together, the measures activate the potential of employees to significantly increase the company’s success.
As a design agency for communication in space, we create clear brand attitudes, transform strategies and messages into moving experiences, and thus shape real brand relationships that stay in our minds – analog and digital, credible and effective. This way of thinking and acting is reflected in our structure as well as in our premises: in three houses with three gardens, flexible space design and office dogs.
We work collaboratively in interdisciplinary teams characterized by holistic thinking. Instead of assigning tasks to individual disciplines, we put together specific teams depending on the project, encourage and demand individual initiative as well as a supportive attitude within the team. To this end, we have rooms of various sizes that are occupied as needed; our winter garden is particularly popular. In these flexible settings, we meet our colleagues as well as customers, applicants and guests at events and workshops.
We see ourselves as a platform, giving everyone the opportunity to contribute their ideas in the best possible way. In order to find the ideal solution for us, an internal team works closely with Marketing and HR on the topic of New Work, both conceptually and spatially. It is important to us to involve the entire team in the change processes. We want to strengthen our employees’ sense of belonging and offer them a self-determined, flexible environment – because we know that this not only makes them more satisfied, but also more efficient, creative and innovative.
In order to act freely, innovatively and creatively and to be able to develop new strategies, products and services, an open culture is required that provides a clearly defined framework with room for maneuver for the individual.
We wanted to further enhance the functionality of the space and align it even more closely to work processes. One sample initiative: the creation of a separate room for working parents and their children.
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Trumpf | Euroblech

BSH Bosch | IFA

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BSH | Future Work
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+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de
Our Trainee and Internship programme
Twice a year we take on students undergoing their mandatory internships and graduates with BA, MA or Diploma, for a 6 months internship.
The programme always starts with an intensive onboarding process within the framework of the SCHMIDHUBER ACADEMY. During your entire time with us you are firmly integrated into a project team and are supported by a personal mentor. We want to enable you to participate in exciting projects and get a feel for our work culture.
At SCHMIDHUBER we always search for people with ideas, opinions and commitment who contribute to the success of a project with their individuality. Therefore, our young talents are also equal team members in exciting projects and an important part of our work culture.
Our goal is for you to leave with a backpack full of positive experiences, return after your studies or preferably stay right here as a trainee.
Young ambitious talents are always welcomed for joining our team.
Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de
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