Author Archives: Sabine Heinrichs

The central square of the Frankfurt Trade Fair will set the stage for Audi’s very first appearance with a separate, freestanding building – the Audi Ring. At the heart of the 100-meter long, 70-meter wide, and 12-meter high trade show pavilion is an integrated driving track, where up to nine vehicles will be moving simultaneously on two levels – visible also from the outside via elongated openings in the façade. With its architecture and communications strategy, the Audi Ring creates an authentic, holistic brand experience which leaves a long-lasting effect.

Confucius said “Roads were made for journeys, not destinations.” Visitors to the Deutsches Museum in Munich know how right he was. During a renovation project, access to the center for new technologies ZNT is through a tunnel, 120 meters long, raised on steel legs high above the ground below. To make this journey a special experience in its own right, SCHMIDHUBER designed a light installation for OSRAM that draws museum visitors inside the fascinating world of lighting.

Under the slogan; “Welcome to the exciting possibilities of metropolitan living,” Siemens greets visitors, inviting them to join on a voyage of discovery into the future of connected life. Its smart products convince any audience by means of their intelligent services and solutions—capable of enhancing and simplifying the everyday lives of millions of consumers.

ALL DIGITAL, ALWAYS INSPIRING – with this year’s motto our longstanding client Software AG invited to the virtual International User Groups Conference 2020.

Marbella was barely recognizable during the Audi dealer meeting in 2019. The event offered an unparalleled spectacle to over 3,200 Audi dealers and sales partners from 120 different nations.

Bikini Berlin is a shopping mall with a difference. This so-called concept mall is designed to provide novel shopping experiences for the urban society of the future. Right in the heart of the buzzing German capital, this post-modern take on a shopping mall is a mix of carefully chosen and harmonically arranged boutiques, concept stores and flagship stores. And in the center of everything is the Audi Ultrastore.

Biting wind, snowdrifts and slick ice: the new TV commercial from Audi shows how, at the beginning of winter, adverse weather conditions are the perfect environment for the Audi quattro, the car maker’s permanent all-wheel-drive system. Now visitors to the Swiss ski resort of St. Moritz can be convinced of this, albeit far away from the streets below them. The exclusive quattro Bar has just opened, directly in the Corviglia skiing region at an altitude of 2,486 meters. In the bar’s over 100 square meters is space for more than 90 guests, who can experience its full glory during both the summer and winter seasons.

Audi had a powerful, progressive presence at the 2014 Mondial de l’Automobile in Paris that consistently reflected its brand promise, »Vorsprung durch Technik«. The space and communication concept Dynamic of Balance presents two independent strengths in perfect balance with each other.