en_fertig – SCHMIDHUBER

SCHMIDHUBER Academy

The Culture
of Knowledge

Lifelong Learning at SCHMIDHUBER Academy

One person’s insular talent is another person’s knowledge gap. The very diverse composition of our team ensures an incredibly large and diversified pool of knowledge and the possibility of exchange and mutual teaching and learning. Internal formats offer a platform to live this exchange in a targeted and value-adding way.

For me, lifelong learning, collaboration and co-development set the foundations for great work. And our Collaboration Space fosters all three.

Michael Ostertag | Partner at SCHMIDHUBER

The Academy

In today’s fast-paced world, the only way for professionals to keep their fingers on the pulse is to stay curious and always look forward. That’s why on-the-job training and development is a fixed element of the SCHMIDHUBER corporate culture.

Our Goal

We offer our team tailor-made training solutions to help improve their skills. The results are plain to see: happy employees and exceptional results for our clients.

Great
to have
you here.

Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de

Deutschland Stipendium

We support
young talents

The Deutschland Stipendium

Together with the University of Mainz we award the Deutschlandstipendium. We support students with outstanding achievements in the field of interior design.

Education is our highest good. With the Deutschlandstipendium we go above and beyond common practice, in order to empower our young talents. In addition to the financial support, a mentor from our agency accompanies the scholarship. Thereby investing in all our future. It’s a win win situation

Petra Elm | Talent Management bei SCHMIDHUBER

The Idea

The Federal Ministry of Education launched the Deutschlandstipendium in the winter semester of 2011, thus laying the foundation for the establishment of a new, strong scholarship culture. In addition to BAföG, need-based education loans and the scholarships of the organisations for the promotion of the gifted, a fourth, strong pillar of student financing is to be established.

Who will be
supported?

Support is given to high-achieving and goal-oriented students who are socially or civically engaged and/or have to overcome special hurdles in their educational history. Bachelor’s and Master’s students can apply for the Deutschlandstipendium from the first semester onwards.

Welcome
Rebecca!

In the summer semester of 2022, we are not only pleased to support a dedicated student through our scholarship, but also welcome her to our team as a working student.

What ist the role of the brand in this change?

The brand must be an opinion leader. This means that it transfers the relevant technologies into a product, shapes the future at the key points of innovation and, last but not least, decisively shapes new paradigms, such as user guidance in UX/UI design.

Wir freuen uns sehr, dass wir in diesem Jahr trotz der anhaltenden Corona-Situation die höchste Zahl an Stipendien seit Einführung dieser Auszeichnung einwerben konnten. Unser ausdrücklicher Dank gilt den Förderern, deren Unterstützung angesichts der aktuellen Lage alles andere als selbstverständlich ist

Prof. Dr. Susanne Weissman | Präsidentin der Hochschule Mainz

Sounds like you?
Go ahead!

Young ambitious talents are always welcomed for joining our team.

For more information about the Deutschlandstipendium click here or contact us directly.

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Projekte

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Great
to have
you here.

Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de

Young Talents

Our Trainee and Internship programme

Twice a year we take on students undergoing their mandatory internships and graduates with BA, MA or Diploma, for a 6 months internship.

The Programme

The programme always starts with an intensive onboarding process within the framework of the SCHMIDHUBER ACADEMY. During your entire time with us you are firmly integrated into a project team and are supported by a personal mentor. We want to enable you to participate in exciting projects and get a feel for our work culture.

The Spirit

At SCHMIDHUBER we always search for people with ideas, opinions and commitment who contribute to the success of a project with their individuality. Therefore, our young talents are also equal team members in exciting projects and an important part of our work culture.

Our goal is for you to leave with a backpack full of positive experiences, return after your studies or preferably stay right here as a trainee.

Petra Elm | Talent Management bei SCHMIDHUBER

Sounds good?
Go ahead!

Young ambitious talents are always welcomed for joining our team. Click here for your application.

Great
to have
you here.

Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de

Innovation Days

Action. Fun. Exitement.

Creating something new together.

Innovation doesn’t just happen by chance. Innovation is a daily discipline. In order to keep our thinking fresh and clear the space to think big, we take the chance to open our minds at Innovation Camp.

The Innovation Days

Here, we spend a day together, hiking, working, thinking and playing. Discussing new ways to look at ourselves and the world.

Tinkering, planning and testing together. Accepting a challenge and working towards a goal. That’s what transforms us from a band of creative soloists to a phenomenal team—consistently delivering epic results.

Lennart Wiechell | Partner at SCHMIDHUBER

Our Goal

We collect ideas and develop strategies, we formulate concepts and evaluate designs. And we create working plans in an atmosphere that gives us the space needed for unusual ideas to grow.

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Great
to have
you here.

Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de

Changing Perspectives

A change of perspective

‘Vorsprung durch Technik’ in a diverse, emotional and sustainable way

On the main concourse of the Frankfurt Motor Show, Audi invites visitors to look at mobility from a new point of view: a “Hanging City” inspires fresh perspectives and allows visitors to encounter the varied demands on future mobility, as well as Audi’s innovative technical solutions.

The Audi pavilion with its “hanging city” created a walkable story. Where streets crisscross through themed worlds and conversations take place on city squares.

Michael Ostertag | Partner at SCHMIDHUBER

A floating cube

Audi presented their first free-standing temporary building on the central concourse of the Frankfurt Motor Show in 2011. In contrast to this free-form and dynamic design, the 2013 model is starkly geometric.

A 4m-high mirrored band surrounds the ground floor of the building, creating the illusion that the building is floating in the air. This carries the theme of the exhibition “The Hanging City” outside the building itself. Visitors enter the structure through raised bridges.

The hanging city

Inside, a futuristic urban world opens up, from an unusual perspective: The city – the symbol of mobile, urban living – is upside down!

The city has always provided the backdrop for stimulating discussion and fresh ideas. And the Audi “hanging city” is no exception—offering the perfect platform to respond to the needs of individual urban mobility.

Michael Ostertag | Partner at SCHMIDHUBER

Virtual Worlds

“The Hanging City” is illuminated by detailed projected images and a total of 11.2 million LED pixels, bring a broad range of urban scenarios to life; districts, streets and open squares hang above the heads of the visitors. Mirrors on the ceiling and the walls extend the city landscape to infinity in all directions, and play with the glittering city lights, creating a spatial drama and forming a thematic backdrop for the Audi models on display.

Architecture, media installations and mysterious lighting combine to create an impressive brand and experience world, offering visitors new perspectives on the multiplicity of tomorrow’s urban mobility solutions.

Photos © Andreas Keller, Altdorf

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Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Pioneering Retail Spirit

Well designed

Keeping the pace of change

It’s hardly news that digitalization represents a number of challenges to retail: The changes are for all to see. But they follow on from a tradition of change — one that’s seen grocery stores become supermarkets and supermarkets become department stores and then malls. Teleshopping habits and mail order companies started a shift away from physical retail stores years ago. And online shopping has picked up where they left off. But this level of disruption is by no means over: More than ever, retailers are fighting to retain customers — frantically offering incentives and benefits.

“What’s most important is helping clients to comprehend the advantages of the ecosystem economy and its associated retail services. Afterall, they’re numerous. But for clients to be able to recognize and appreciate the benefits of digital processes, they need to be clear.”

Jan Domin | Partner at SCHMIDHUBER

The future of stores

Anyone looking at current survey results amongst retailers can see where things are headed: 75% of retailers think that in 10 years’ time payment systems will be redefining their sector. No one need ever wait in a long line again—they’ll simply leave the shop and the amount for their goods will be automatically deducted from their bank account—powered by the data held in their digital profile. More than half of those asked believe stores will become showrooms where products can be tested and then ordered from the retailer’s online store. And here’s another compelling figure: One in two assume that the value add of goods on offer will increase noticeably with the use of virtual reality and that store opening hours will need to mirror those online—24/7.

But what does this mean for the development of design?

Easy Shopping!

At the Expo Milan 2015 the supermarket of the future was on display. Coop and Amazon Go presented their vision of the physical store very clearly: And to meet every day needs they are all about information, service, time and environmental awareness. Interactive displays offer all kinds of information imaginable on ingredients, recipe suggestions, product origins and ecological footprints. Not to mention provide essential navigation support through the store itself and its various offers.

The logistical advantages are obvious: Purchasing behavior can be processed in real time via a merchandise management system, as can the customer’s need for information. This sees the customer elevated to more than a just a user. It makes them an enormously important contributor to the system. And the reason why is clear: With digital transformation and the permanent exchange of data, customers can provide information and feedback about their experiences. As well as what can be improved. And yet in contrast to Asia, this level of transparency is (still) viewed critically in Germany. Even though it represents a huge service advantage through which supply and demand can be balanced faster—making it more customer-centric than ever before.

Alongside redesigning the shelves and in-store signage, focus naturally falls on the checkout area—after all this is where the time factor comes into play. Through the connection established between the customer’s smartphone and the supermarket’s digital payment system, queues are a thing of the past. The customer’s purchases are automatically recorded and the amount debited from their customer account.

The theme
of sustainability

Jan Domin, Associate Partner at SCHMIDHUBER, thinks it’s the digital aspect of design that counts the biggest now in physical retail stores: “What’s really important is exploiting the advantages of this ecosystem and making all of its numerous associated commercial services transparent to the customer. The digital process must be clear to the customer so that they learn to recognize and appreciate the personal benefit”. Retail techniques are changing online all the time and are then adapted to meet challenges offline. This means that digital change only becomes visible after a certain time delay. “We, as designers, are almost exclusively still working in the transition between online and offline—waiting until this change process is complete. But we can already start to see some of the great potential that lies around the corner. Think of the space that will become available if, for example, large supermarkets and parking spaces become surplus to requirement. If the supermarket comes to us or we pick up our orders at a drive-through—there’s tremendous space being created “.

But let’s not forget the other areas of physical retail stores that are also being affected by change. “In the past, stores placed special emphasis on product presentation, but today communicating themes or messages are more important. The aim is to answer the customer’s questions about personalized services, for example, or on the theme of sustainability. This is how you convince your customer of your brand”, says Michael Ostertag, Managing Partner at SCHMIDHUBER. “We have to be aware that in the future physical stores will mainly be there to influence purchasing decisions. We are going in the direction of flagship stores that work together with an online retail platform”.

“Whereas shops once placed special emphasis on product placement, today dialogue plays a much more important role. This is about responding to customers’ concerns whatever they are. Whether it’s the need for personalized services, sustainability, or something else—you create brand loyalty when you engage in two-way communication.”

Michael Ostertag | Partner at SCHMIDHUBER

Pioneering spirit
pays off in the long term

An experiment into the field of store architecture was kicked off some time ago in Hamburg in 2015. HAUSGERÄTE & FRIENDS was an attempt by a household appliance retailer to combine classic retailing with online shopping components. The stores were equipped with digital product configurators as well as displays, which made it possible to experience all appliances in their original size. This experience world — backed by digital technology — formed the center point of the shop. It was intended to cover the entire spectrum of customer needs through virtual reality with the added value of a physically present salesperson. This concept went exactly in the right direction by combining all the advantages of physical retail such as; personal advice, more trust in local dealers, and clear service lines, as examples, with an infinite range of online retail products. It comes as no big surprise that the concept proved not to be a long term success.

“The change isn’t worth it” and “The customer isn’t ready yet” are the sentences most often heard when explaining why visionary projects such as these aren’t pursued. Michael Ostertag explains: “Real purchasing behavior cannot be captured digitally. There is still a noticeable lack of empirical data. Ultimately, it comes down to taking a more long-term perspective: Retailers must be prepared to wait out the period between now and customer’s purchasing behavior changing.

The potential is huge — retailers just need to take a risk and a deep breath — and it will pay off in the future”.

This article is based on a lecture given by Jan Domin, Associate Partner at SCHMIDHUBER, for the IHK Regensburg on August 1, 2018.

Photos © Jörg Hempel, Aachen

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Entering the BSH Brand World

BSH | IFA

Progress you can feel

AUDI | IAA mobility

Welcome to an inspiring Brand Experience

BSH | IFA

Experience the fascination

BSH | Eurocucina

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Driving Experience Audi AreA1

Mobile modular brand experience

A1 Driving Experience in the heart of Europe

A mobile-modular brand experience for Audi A1. The conception: „To be where the customer is“, in the major cities of Europe. AreA1 combines scalable buildings and cross-media information and entertainment.

The design language of the modules was inspired by the A1’s single-frame radiator grill that forms a strong and recognizable modular brand architecture. The different kit from 165 to1,000 sq m are flexible in configuration and size. The 10 meters wide x 8 meters tall Audi A1 landmark illuminated Barcelona’s entire coastline.

Crossmedia event

Instead of using conventional display equipment with scaffolding, spotlights and loudspeakers, the AreA1 Road show consists of a single, distinctive design space, exemplified by high-quality materials, surfaces and workmanship. The lighting rigs were designed exclusively for AreA1, with programmable light and sound systems to ensure a spectacular show at night. The customized display furniture was specially developed and is suitable for outdoor use. A true urban island in Barcelona’s prime location.

The design language of the modules was inspired by the A1’s single-frame radiator grill that forms a strong and recognizable modular brand architecture. The different kit – from S (165 sq m) to XL (1,000 sq m) – are flexible in configuration and size, and produce a variety of spatial compositions, as well as open and closed perspectives. The AreaA1 Roadshow also features a 10 meters wide x 8 meters tall Audi A1 landmark that illuminates Barcelona’s entire coastline.

The lighting rigs were designed exclusively for AreA1, with programmable light and sound systems to ensure a spectacular show at night. The customized display furniture has clear edges and no visible joints or seams, and was specially developed for the occasion and is suitable for outdoor use. The hard-foam material from which the desks and other furnishings are molded, is coated with a special rubber material to form a surface that delivers a unique and striking feel. The entire structure sits on a slightly elevated 25 m x 34 m stage that is also constructed from high-quality materials. The stage integrates all the elements to create its own unique brand space in the middle of an urban environment – a true urban island in Barcelona’s prime location.

“Our focus at the AreA1 roadshow was to develop a concept, which could be applied irrespective of the urban space around it. The ability to thrill customers is the marketing strategy of the future. That’s what we design spaces for.”

Michael Ostertag | Partner at SCHMIDHUBER

A1 Driving
Experience

Exhibition areas designed to display product information, vehicle configuration and connectivity issues in a lively and engaging manner: The „A1-Marketplace“ with jukebox, digital greetings, WLAN, water ice is the place to chill. „A1-Lab“ shows interactive configuration, connectivity, info. „A1 Workshop“ attracts creative people. „A1-Playground“ invites to efficiency-contest. „A1-Gallery“ integrates local artists. „A1-Driving Experience“ is a shotgun ride on the extreme course with instructors.

Photos © Andreas Keller, Altdorf

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Fragen?

Ruf uns an:
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Oder schreib uns:
info@schmidhuber.de

Urban planning exhibition center

Urban Planning
Exhibition Center

An urban meeting space in the heart of Ningbo

Prompted by surging urban growth in many of the nation’s larger cities, the Chinese “Urban Planning Museums” are generally intended to communicate important city planning and development issues to the public. The Ningbo Urban Planning Exhibition Center interprets this concept by way of a forum-like design in which discussions between politicians, professionals and the public may take place. In the new Center, the lines between citizens and decision-makers are blurred; visitors are given rare access to the inner-workings of their city. Our goal has foremost been to create an engaging, accessible public space in the new district, and thereby strengthen both physical and social ties between the local government and community. Playze and Schmidhuber have won the invited competition to design the Urban Planning Exhibition Center in Ningbo, China.

Our main goal was to create an accessible and attractive public space that would facilitate and promote communication between the city’s various stakeholders

Thomas Burkard | Managing Partner at SCHMIDHUBER

Culture and main idea

The reference of the chinese knot became a potential concept for the design as an organizational system for the exhibition and the ciculations inside the building. The green color of the facade comes from the traditional chinese craftmanship of cermamics.

Urban Concept

The Exhibition center anchors the urban district of Ningbo Eastern New City: a fresh suburban swath of equal parts high-rise and high-way, still searching for its own identity. Urbanistically speaking, the new Planning Exhibition Center aims to bring intimacy to these wild new spaces. The building’s faceted perimeter blends horizontally into it’s context, reacting and sometimes mirroring existing site conditions. The four large entrances lead to a lobby space and multi-story atrium.

Spatial concept

Facade concept

The City of Ningbo has a rich history in ceramic production. It was here that the so-called Ceramic Road began, and the city played an important role in the national and international trade of ceramics throughout the civilization’s history. That said, the use of ceramics is not simply an homage to the local traditions of Ningbo; the building’s textured glazedceramics also create ephemeral reflections of surrounding cityscape. These reflections animate the facade with varying intensity depending on time of day, season, weather, etc.

For us, this project came to epitomize boundless collaboration. From this international cooperation—which embraced partnership, digital and modern technology—a regional communication hub emerged.

Lennart Wiechell | Managing Partner at SCHMIDHUBER

A digital project

It was never the intention to demonstrate the capabilities of digital tools by means of this project. Nevertheless, this building couldn’t have been designed, developed, produced and built without the help of cutting-edge digital technology. In order to cope with the complexity of the spatial allocation and coordination of the structure, curtainwall, secondary structure and ceramic skin a tailor-made computer script had to be coded. The script automatically generated a 3D model of the structure and façade, as well as production drawings for the respective contractors.

photos © CreatAR Images, Shanghai

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Olympic Brand Pavilion

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BMWI | Expo Shanghai

Next Era Experience

Audi | Dealer Meeting

Fields of Ideas

BMWI | Expo Mailand

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Fields of Ideas

Fields of
Ideas

„Feeding the Planet, Energy for Life“

EXPO 2015 in Milan showcases the theme “Feeding the Planet, Energy for Life”, offering answers to the major future challenges of human nutrition. In the context of a conceptual master plan, this world exhibition introduces a clear paradigm shift by dispensing with prestigious monumental buildings, and by presenting itself rather as a “sustainable AgroFood Park”.

“What we’ve learnt from previous global exhibitions is that visitors enjoy an immersive experience when they visit a pavilion. They want to be able to pick something up, touch it, move it. That’s why we wanted to bring something extraordinary to Milan, something that would forever remain engrained on visitors’memories.”

Dietmar Schmitz | Generalkommissar des Deutschen Pavillons

Authentic image

The German Pavilion offers visitors to EXPO 2015 insight into innovative and at times surprising approaches from Germany in human nutrition in the future, and invites visitors to take action themselves. Germany depicts agriculture as a strong, modern sector and an intrinsic aspect of its unique cultural landscape.

The pavilion offers visitors a new and quite unexpected Germany: open, warm, friendly and whimsical – clearly bringing the pavilion’s motto to life: “Fields of Ideas”.

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Freely accessible wooden deck

The German pavilion translates the German field and meadow landscape into its architecture in a striking and surprising way: a building consisting of a gently sloping landscape level with a freely accessible surface and a thematic exhibition inside.

Formally, the architecture is reminiscent of a “supplanted landscape” set in the pavilion’s premises which gradually slopes upward to a height of 10 meters. The German pavilion then applies the concept of stylised fields and meadows in great detail. The use of different native woods, with varied grains and tones, creates a highly distinctive design.

Dovetailing architecture and exhibition

In this landscape, with clearly discernible fields, stylised plants grow as “idea seedlings” up from the exhibition to the exterior surface, creating a large, protective canopy. These are the connecting elements, dovetailing the exterior and interior, the architecture and the exhibition itself. The unusual, organic flowing lines express pioneering innovations inspired by nature.

The Solar Trees

Thanks to integration of the pioneering organic photovoltaic technology (OPV), the energy-producing “solar trees” were created from the “idea seedlings”.

The German Pavilion is the first large international architecture project, in which the innovative products are used. Unlike conventional solar modules, the German Pavilion architectures had the possibility to use not only an existing technology here, but to design the flexible, leaf-integrated OPV modules to their optical appearance based on their own ideas, and to integrate them into the whole design of the pavilion.

“With this innovative technology, we developed a flexible system that offered almost unlimited design and application potential. Whether on buildings or in public spaces, next to railway stations, or squares—even mobile objects such as trucks could be fitted out.”

Thomas Burkard | Managing Partner at SCHMIDHUBER

A place to relax

On the landscape level, the visitor embarks on a pleasurable and stimulating journey marked by exciting perspectives onto the textile leaf canopy – an intriguing interplay of light and shade, of relaxation and discovery. This is where visitors are offered the first “teasers” – from above down through the planting “holes” right into the heart of the exhibition.

The highest point of the open visitor route offers an impressive panoramic view of the pavilion, the vibrant visitor activities taking place below, and the sweeping EXPO grounds all the way down to the EXPO lake.

International visitors

The German restaurant for 350 guests with a freely accessible outdoor seating area is located in the southwest corner of the German pavilion. From the restaurant, visitors have an unobstructed view of the event stage and the outdoor cultural program. Adjacently, a sweeping landscape tribune invites guests to take a seat. This area, the “German Piazza”, is the central and very lively spot where people can meet and interact.

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Urban planning exhibition center

Ningbo | Exhibition Center

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BMWI | Expo Shanghai

Urban Harvesting with Solar Trees

Greentech | Solar Trees

Olympic Brand Pavilion

P&G | Brand Pavilion

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Virtual Realities

Virtual realities

Visitors immerse themselves in the world of Kaldewei.

A sophisticated blend of sensual materials and formal perfection made this year’s stand unique. 750 m² full of competence in the field of design, digitality and materiality, which were perfectly staged by SCHMIDHUBER with the further developed stand concept.

The bathroom of the future will be almost totally personalized. Exactly this vision was brought to life at the trade fair—with the help of augmented reality. SCHMIDHUBER even developed an app that would enable visitors to view inside products which might otherwise be concealed. They could also use it to play through and visualize various design and color options.

Martin Wiedenmann | Associate Partner at SCHMIDHUBER

Digital
Sphere

In the forum of the stand, the Digital Sphere and the LEDs behind it display all the brand’s relevant topics.

Media
Choreography

Guests can enter virtual reality and immerse themselves in Kaldewei’s product and service worlds.

The media show is underscored by an emotional sound concept which ties together the entire stand

Virtual Twin

With five theme worlds, a new app and a multisensory experience, Kaldewei is making a bigger splash than ever as the industry’s driving force.

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Industry's driving force

Kaldewei was also able to impressively demonstrate its position as an industry innovator at the ISH.

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

The Culture of Knowledge

Michael Ostertag | Partner at SCHMIDHUBER

The Academy

Our Goal

Great to have you here.

We supportyoung talents

Petra Elm | Talent Management bei SCHMIDHUBER

The Idea

Who will besupported?

WelcomeRebecca!

Prof. Dr. Susanne Weissman | Präsidentin der Hochschule Mainz

Sounds like you? Go ahead!

Weitere Projekte

Great to have you here.

Young Talents

The Programme

The Spirit

Petra Elm | Talent Management bei SCHMIDHUBER

Sounds good?Go ahead!

Great to have you here.

Action. Fun. Exitement.

The Innovation Days

Lennart Wiechell | Partner at SCHMIDHUBER

Our Goal

Great to have you here.

A change of perspective

Michael Ostertag | Partner at SCHMIDHUBER

A floating cube

The hanging city

Michael Ostertag | Partner at SCHMIDHUBER

Virtual Worlds

Photos © Andreas Keller, Altdorf

Weitere Projekte

Offene Fragen?

Well designed

Jan Domin | Partner at SCHMIDHUBER

The future of stores

Easy Shopping!

The theme of sustainability

Michael Ostertag | Partner at SCHMIDHUBER

Pioneering spirit pays off in the long term

Photos © Jörg Hempel, Aachen

Weitere Projekte

Offene Fragen?

Mobile modular brand experience

Crossmedia event

Michael Ostertag | Partner at SCHMIDHUBER

A1 DrivingExperience

Photos © Andreas Keller, Altdorf

Weitere Projekte

Offene Fragen?

Urban PlanningExhibition Center

Thomas Burkard | Managing Partner at SCHMIDHUBER

Culture and main idea

Urban Concept

Spatial concept

Facade concept

Lennart Wiechell | Managing Partner at SCHMIDHUBER

A digital project

photos © CreatAR Images, Shanghai

Weitere Projekte

Offene Fragen?

Fields of Ideas

Dietmar Schmitz | Generalkommissar des Deutschen Pavillons

Authentic image

Freely accessible wooden deck

Dovetailing architecture and exhibition

The Solar Trees

Thomas Burkard | Managing Partner at SCHMIDHUBER

A place to relax

International visitors

Photos © SCHMIDHUBER / Milla & Partner / Nüssli

Weitere Projekte

Offene Fragen?

Virtual realities

Martin Wiedenmann | Associate Partner at SCHMIDHUBER

Digital Sphere

MediaChoreography

Virtual Twin

Industry's driving force

The Culture
of Knowledge

Great
to have
you here.

We support
young talents

Who will be
supported?

Welcome
Rebecca!

Sounds like you?
Go ahead!

Weitere
Projekte

Great
to have
you here.

Sounds good?
Go ahead!

Great
to have
you here.

Great
to have
you here.

Weitere
Projekte

Offene
Fragen?

The theme
of sustainability

Pioneering spirit
pays off in the long term

Weitere
Projekte

Offene
Fragen?

A1 Driving
Experience

Weitere
Projekte

Offene
Fragen?

Urban Planning
Exhibition Center

Weitere
Projekte

Offene
Fragen?

Fields of
Ideas

Weitere
Projekte

Offene
Fragen?

Digital
Sphere

Media
Choreography

Weitere
Projekte

Offene
Fragen?