Author Archives: Sabine Heinrichs

Bikini Berlin is a shopping mall with a difference. This so-called concept mall is designed to provide novel shopping experiences for the urban society of the future. Right in the heart of the buzzing German capital, this post-modern take on a shopping mall is a mix of carefully chosen and harmonically arranged boutiques, concept stores and flagship stores. And in the center of everything is the Audi Ultrastore.

Biting wind, snowdrifts and slick ice: the new TV commercial from Audi shows how, at the beginning of winter, adverse weather conditions are the perfect environment for the Audi quattro, the car maker’s permanent all-wheel-drive system. Now visitors to the Swiss ski resort of St. Moritz can be convinced of this, albeit far away from the streets below them. The exclusive quattro Bar has just opened, directly in the Corviglia skiing region at an altitude of 2,486 meters. In the bar’s over 100 square meters is space for more than 90 guests, who can experience its full glory during both the summer and winter seasons.

Audi had a powerful, progressive presence at the 2014 Mondial de l’Automobile in Paris that consistently reflected its brand promise, »Vorsprung durch Technik«. The space and communication concept Dynamic of Balance presents two independent strengths in perfect balance with each other.

Digitalisation and networking are having a lasting impact on mobility. Now SCHMIDHUBER is reflecting this in its trade show stands at the Paris Motor Show, creating the first completely digital interactive exhibition space for the world premières of the Audi Q5 and the Audi RS 3 Limousine.

Performing an incredible balancing act by staging the Bosch, Siemens, Gaggenau and Neff brands separately and still together as part of the umbrella concept, we certainly expressed the best of ourselves from a design, strategic and communication perspective. Excited visitors, huge digital reach and satisfied customers—the results speak for themselves.

The urban, youth lifestyle also makes its presence felt in the Sony stand design. Visitors can follow an adventure trail through a digital technology wonderland — a means for Sony to inspire and arouse the curiosity of its target audience.