Messe – Page 2 – SCHMIDHUBER

building a brand

The built brand

28.000 light spots at CeBIT

The concept, designed in 2002, is a space of openness, transparency and lightness amidst the hustle and bustle of the trade show. The entire brand space is designed as a plateau: Floodlit from below, the o2 stand “floats” 50 cm above the floor on a platform. A special feature of the interior is the quiet boundary zone consisting of individual lounges, which invite visitors to linger and enjoy a personal consultation.

Blue Cloud

As a firmament over the o2 landscape, an architectural sculpture, the o2 media cloud is not only a cover and source of light, but also a sensational innovation in exhibition design. 28,000 light spots were mounted in a space of 1000 qm and together formed something like a LED screen. So not only does the media cloud form the world’s largest color screen, it is also an architectural sculpture with a media and interactive function.

Of different lengths, each of the RGB LEDs is programmed by computer to produce pictures moving across the screen, like a blue cloud vaulting over the heads of booth visitors.

TBC

Das Bad der Zukunft richtet sich nach individuellen Bedürfnissen und ist bereits auf der Messe mittels Augmented Reality erlebbar. SCHMIDHUBER hat dafür eine App entwickelt, die das unsichtbare Innere der Produkte veranschaulicht und mit der die Besucher:innen technische Lösungen sowie Design- und Farboptionen realitätsnah durchspielen können.

Martin Wiedenmann | Associate Partner bei SCHMIDHUBER

Photos © Wolfgang Oberle, München

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Always an Experience

SONY | IFA

Brand Monument

Samsung | IFA

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Simplifying Business

MAN Truck & Bus

The best solutions are often very simple and SCHMIDHUBER have demonstrated exactly this at the IAA 2018, by staying true to MAN’s central theme: Simplifying Business.

Distinctive stand architecture and brand communication

Clear zoning has been used to convey product-specific themes visually, and depending on application, this alternates between urban and countryside landscapes. Technical innovation is reflected in the distinctive stand architecture and brand communication.

TBC

Das Bad der Zukunft richtet sich nach individuellen Bedürfnissen und ist bereits auf der Messe mittels Augmented Reality erlebbar. SCHMIDHUBER hat dafür eine App entwickelt, die das unsichtbare Innere der Produkte veranschaulicht und mit der die Besucher technische Lösungen sowie Design- und Farboptionen realitätsnah durchspielen können.

Martin Wiedenmann | Client Manager bei SCHMIDHUBER

Simply mobile.
Simply ahead.
Simply individual.

Offering excellent connectivity, technical innovation and customized products, MAN is the leader in the field of business optimization. The transport sector in particular is ready for something new: For alternative drive systems. For digital planning formats. For tailored solutions.

Photos © Andreas Keller, Altdorf

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Discover HEI

Heideldruck | drupa

The Power of Four

Audi | IAA

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

We celebrate colour

We celebrate color

“Experience, Create and Visualize” is the bold message under which the multi-brand Fagerhult Group are appearing

The stand unites the three brands under one roof and gives visitors the chance to take a tour through a “light-in-a-box” where they can experience light refracting on different surfaces in space. We look forward to a highly successful start in 2020 with our new customer!

“Hier brauchen wir ein gutes Zitat.“

Michael Ostertag | SCHMIDHUBER

LTS
Love To Shine

LTS offers a broad product portfolio focusing on interior lighting. We presented them in the perfect light—all along embracing the spirit of…

We Love To Shine!

LED Linear

led.linear manufactures linear LED technology—mainly for commercial indoor and outdoor use. For this brand we emphasized the aesthetics of lighting by combining brand experience, brand fascination and atmosphere.

Fagerhult

Fagerhult is the groups leading brand and has been offering solutions for offices, education, health care, retail and outdoor lighting since 1945. For them, inspiring spaces were created demonstrating a natural affinity for color and a certain amount of courage too.

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Virtual Realities

Kaldewei | ISH

Discover. Illuminate. Experience.

Deutsches Museum | Lighting Arts

Four brands one strategy

BSH | Swissbau

The pure joy of water

Grohe | ISH

Innovative, branchenübergreifende Transportlösungen – und das auch noch nachhaltig – findet Ihr bei unserem neuen Kunden Cabka. Wir sind der Meinung, Nachhaltigkeit und progressives Denken sollte sich nicht verstecken!

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Next Mobility

The real life Social Media campaign

Discover your free space

At the Frankfurt Motor Show 2019, Audi takes visitors on a journey through current and future sustainability concepts in the automotive industry. Under the event slogan “Discover your freedom” we’ve staged a journey into the future.

The new trade show concept focuses on Audi’s innovative spirit and sustainable vision for the future of mobility. Via social media photo opportunities, visitors are transformed into explorers and communicators.

The Audi definition of mobility of tomorrow

Even the mediatecture follows the Audi vehicle design and draws visitors into the future of Audi. And with the e-tron customer journey on full display, Audi’s vision for electromobility is both informative and emotional. Which serves a distinct purpose: Visitors leave with a clear impression of what electro mobility feels like both today and in the future.

The trade show visitor as explorer and communicator

Of course, Audi knows that the potential reach of its stand extends further than its impressive futuristic core. So what better way to get engagement levels up then turn visitors into messengers as explorers and communicators? On either side of the stand, huge-scale product display windows act as eyecatchers—drawing visitors into the stand and into their spell.

Mit dem neuen Architekturkonzept lenken wir nicht nur Besucherströme, sondern auch Blicke und setzen Reizpunkte. So erhöhen wir die Aufenthaltszeit und Aufenthaltsqualität, und vor allem die Interaktionsquote mit der Marke.

Michael Ostertag | Partner bei SCHMIDHUBER

Staged photopoints

Behind them, the vehicles are authentically staged in their various worlds — tempting visitors to take photos and share them on their channel of choice.

Brand Interaction

The customer isn’t there just to find out about new products. They are also there to absorb information in all senses of the word. And share it if they want. The Audi shop windows offer us a first glimpse into how experiential platforms will start to change.

Second installment of the Audi shop system

Our Audi shop system first debuted at the dealer meeting in Marbella in January 2019 and was used for the second time at this year’s IAA. Convincing design in combination with a modular concept promise absolute flexibility in every location.

Exclusive lounge and catering lounge

Photos © Andreas Keller, Altdorf

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Driving Experience Audi AreA1

Audi | Roadshow

Audi House of Progress Tokyo

Audi | HoP Tokyo

The Audi Ring

Audi | IAA

Next Era Experience

Audi | Dealer Meeting

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Smart Factory

Industry 4.0

Digital transformation at Trumpf’s trade fair appearance at Euroblech

In fact, we all are. Whether it is via Facebook, Instagram or WhatsApp – the internet makes connections possible. This connectivity isn’t restricted to social media and messaging tools though. It flows over into industry, modern mechanical engineering as well as interactive architecture and communication planning.

Digitality at Trumpf

It is this topic in particular and the broader arena of digital transformation which play a fundamental role for our customer TRUMPF. Whether this be in product development or production optimization in SMART FACTORIES, everything is becoming not only significantly faster and more efficient, but also more personal, flexible and transparent.

It was this thinking which drove the planning and design process for the exhibition stand at Euroblech 2018. Covering an area of almost 2,500 m² over two floors, we consolidated and expanded on our stand and communication concept from 2016 and offered an interactive presentation to showcase the product developments of the Swabian company.

The focus lay clearly on the pervasive theme of “connectivity”. The aim was to create a natural interplay between man and technology in order to win, inform and convince trade show visitors with a multi-dimensional, palpable, multi-faceted stand.

A networked production environment enables a smart factory. And artificial intelligence is the key to increasing productivity.

Heinz-Jürgen Prokop | Vorsitzender des Geschäftsbereichs Werkzeugmaschinen bei TRUMPF

Digital Hub

Interactive service stations allowed visitors to freely explore the TRUMPF brand and the entire product range. From graphics to films to texts and technical data sheets – the intuitive touch technology and self-explanatory apps enabled every trade show visitor to access the information they wanted. The digital hub developed by SCHMIDHUBER left nothing to be desired.

Trumpf has thought of everything

Utilizing Track&Trace technology, TRUMPF is able to offer an exact and robust solution for indoor positioning and has received an award in the “Digital Transformation” category for its positioning system. Based on ultra-wideband technology (UWB), this system uses satellites to determine the precise position of markers in real time.

An interplay of analogue and digital

Despite all the technology, when it comes to the stand architecture TRUMPF never loses sight of the central premise: The customer is at the heart of everything. Offering an Easy Order Bar, an exciting show, and help stations with real-life TRUMPF experts on hand for personal consultation, the stand has been designed to facilitate personal contact, which in turn allows opportunity to jointly shape the future and develop solutions.

Interpersonal processes are enhanced by virtual networking. At TRUMPF, this is called TruConnect! This is where machine tools, laser technologies and people come together, culminating in one cohesive presence which translates TRUMPF’s ongoing digital transformation into communication and space.

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Turn your data into value

Software AG | Hannover Messe

Discover HEI

Heideldruck | drupa

Liftoff with new branddesign

Domotex | branddesign

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Always an Experience

Experience path for Sony

Sony’s diverse product range fulfills every heart’s desire and for the IFA 2018, SCHMIDHUBER have developed an experience path that intuitively guides the visitor through this varied offer. Clear lines and visual angles direct the visitor without distracting from the focal point of this exhibition: A technological experience with a wealth of possibilities for day-to-day living.

The product variety of Sony

The change in atmosphere is also palpable, with clearly defined areas each offering a perceptible experience.
From the current camera releases to the latest XPERIA mobile phones, from the robot dog, Aibo, to TV and audio – Sony has become an integral part of the lives of its customers.

For the IFA, we developed a multi-sensory experience that intuitively guided visitors through a diverse range of products and services. Clear lines and axes ensured focus was directed onto the essential—the technology and its numerous applications in everyday life.

Martin Weber | SCHMIDHUBER

Experience
the new

SCHMIDHUBER showcase Sony as a natural part of everyday life, emphasizing Sony’s winning formula:
Bringing you the best of the digital world, from life for living.

Photos © Olaf Becker, BECKER LACOUR, München/Frankfurt

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Play. Watch. Listen. Create.

SONY | IFA

Interactive Worlds

Sony | IFA

Home Connect

Siemens | IFA

Brand Monument

Samsung | IFA

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

The Power of Four

Four focus topics of Audi in an experience walk

Audi’s exhibition at the 2015 Frankfurt Motor Show is raising the bar for innovative live communication: before visitors get to see the full range of Audi automobiles on offer at the center of the brand building, they are led through an impressive presentation of the four focus themes: Audi ultra, Audi Technologies, quattro and Audi Sport. “the power of four.”

Never have we developed a trade show appearance as thematically stringent as this one. And never have we been able to demonstrate Audi’s innovations in such detail, as at the IAA 2015. And yet at the same time visitor’s were offered a more powerful experience than ever before. The connection between both is quite unique.

Luca de Meo | Vorstand für Vertrieb und Marketing der AUDI AG

Experience
Walk

The ‘experience walk’ begins as visitors enter the building on an escalator through a delicate, organic network structure that grows from the facade of the building. It’s a lightweight ultra structure in 3D, and the beginning of the voyage of discovery. Visitors experience the advantages of lightweight construction, efficient engines and alternative fuels.

A room temperature of -21°c creates a world carved out of ice that illustrates the branding and lifestyle of Audi quattro. By contrast, the next section Audi Sport uses sound and visual cues to recreate the high-octane atmosphere of the racetrack and draw the eye to the motorsport icon Audi R18 at the end, turning on a banked curve and leading visitors to their right, down to the automobile exhibition area.

360° Brand Communication

“the power of four” is presented on four enormous media screens, each one with a real car mounted on the screen, and moving to interact with the virtual story told on the screen beneath it. Lighting, media and movement present each car in a constantly changing and developing story to illustrate each of the four key themes, picked out by the roving compass needle in the center of the hall.

Live communication has created a shift in perspective. It’s increasingly important to establish diverse attitudes to a brand and its products. And in so doing to speak to target groups in a differentiated way.

>>the power of four<< does exactly that: Here, visitors experience Audi’s four focus themes by means of an “Experience Walk”—encountering the brand and product in perfect harmony. This effectively turns the communication principle on its head. Favoring an emotional approach to demonstrating the Audi brand’s competitive edge.

Michael Ostertag | Partner at SCHMIDHUBER

Photos © Andreas Keller, Altdorf

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

New Brand Design

Volkswagen

Next Era Experience

Audi | Dealer Meeting

Home of quattro

Audi | Home of quattro

Next Mobility

Audi

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Brand Monument

360° experience for Samsung

Staging the new LED TV and its abstract qualities as ultra “flat”, „brillant“, „eco“. Samsung’s trade-fair presence is shaped by a new TV generation – LED TV. A magnetic entry setting fusing space, audio and video components is devised as a crowd-puller in Hall 20.

360° spatial experience

Eight semi-circular “leaves” that towered upwards and contained LED TVs are arranged to give rise to as a “cathedral of entertainment electronics” by the precise use of mirrored surfaces. The changing lights and colors of the media displays reflect the attributes “color brilliance” and “motion sharpness” in a 360° spatial experience.

With the Samsung Monument, we were able to bring everything together: a spatial communication of the brand message, a surprising on-site user experience, and a clear, distinctive big picture. The result was a playful interaction between perspective and illusion. The Samsung Monument was the talk of the exhibition, making the front pages of the “Berliner Tageszeitung” and the “Berliner Morgenpost.”

Lennart Wiechell | Managing Partner at SCHMIDHUBER

Illusion and reality melt into one

Light blinds inset into the floor and A/V screening forge a bridge to the product presentation. The plain volume of the white exhibition architecture and the wraparound element of the blue horizon form a calm backdrop to the other Samsung products on display.

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Play. Watch. Listen. Create.

SONY | IFA

Interactive Worlds

Sony | IFA

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Simply well made…

Simply well made

Modular and lively brand concept for Constructa

SCHMIDHUBER have designed a new brand presence for Constructa, at the LivingKitchen in Cologne. Constructa produce built-in kitchen appliances that are high-performance, comfortable and user-friendly. With their slogan “simply well made,” Constructa appeal to a young target audience that know how to appreciate top quality and uncomplicated design.

Backdrop of stacked boxes

The Constructa slogan ‘simply well made’ was the springboard for the conceptual design. Presenting this idea in a clear and uncomplicated way that was still visually arresting transports visitors to a living kitchen where they can feel right at home.

Even from a distance, one thing stands out about the trade fair stand and the product presentation area: it is all made of cardboard. This warm surface structure and the bright mix of colors create a friendly, inviting atmosphere right from the word go. This flexible diamond shape allows the products in the three areas of “cooking”, “cooling” and “cleaning” to be presented in a playful way.

Modular flexibility

Far away from a rigid fitted kitchen, the products are presented as living islands, and against the abstract background of the stand’s structure, the appliances appear in surprising ways. The backdrop of stacked boxes serves to underline the modular flexibility of Constructa appliances, and speaks to a young, fresh kitchen design.

This project was a source of great pleasure for the client, us and trade fair visitors. Based on a simple idea, we created a coherent spatial, graphic and communication concept, that came together seamlessly in terms of its final appearance.

Cathrin Loose | Client Manager at SCHMIDHUBER

Original graphic language

The brand presence is completed with a graphic language developed by SCHMIDHUBER. With simple means a maximum depth of information is generated: Color-coded icons mark the different product and exhibition areas. Colored decoration elements in complimentary tones evoke everyday kitchen life and contribute to the approachable character of the living kitchen. Every intricate detail implicitly highlights: “Simply well made!”

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Pioneering Retail Spirit

SCHMIDHUBER

Smart Living

Siemens | IFA

Four brands one strategy

BSH | Swissbau

Liftoff with new branddesign

Domotex | branddesign

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Liftoff with new branddesign

Framing Trends

New brand mission statement for DOMOTEX

The traditional trade fair DOMOTEX is not only the industry meeting place for floor coverings, it is also an important source of inspiration for the staging of surfaces. This quality is the essence of the trade fair and should characterize the appearance of DOMOTEX more strongly in the future.

In 2018, we were commissioned to develop a complete new orientation and establish it for the next three years. This is how the FRAMING TRENDS concept came into being – a center for innovations and trends that can be revisited every year.

The boundaries are always moving. These days the focus isn’t on products, but on the range of possibilities they represent. Trade fairs must drive these trends forward—bringing together experts from the industry and qualified know how. And this is exactly why the “Framing Trends” area in Hall 9 was created.

Martin Lersch | SCHMIDHUBER

Unique Universe

Since then, a guiding theme has been defined every year, which determines communication at all levels and makes it tangible. Derived from the megatrend “individualization”, the central theme in 2018 was UNIQUE YOUNIVERSE – the opportunity to create a distinctive, personal ambience with unique pieces.

The interactive presentation of art and creativity particularly characterizes the fair: exhibitors, designers, universities and students as well as artists design their creative ideas on the current theme in 21 frames every year. The installations are as artistic as they are playful or even didactically rational.

Create 'n' Connect

For the second year, we are taking up one of the latest trend topics: Connectivity. Everyone is talking about it and it is probably one of the most powerful megatrends of our time. Digital communication technologies are fundamentally changing our lives and giving rise to new lifestyles and behavior patterns.

In 2019, under the central theme CREATE ‘N’ CONNECT, the significance of this development for the flooring industry was demonstrated.

Atmysphere

Derived from the “health” megatrend, the new ATMYSPHERE theme in 2020 was focused on all those properties of flooring that contribute to well-being as well as naturalness and sustainability.

The presentation of environmentally friendly materials and manufacturing processes as well as sustainable products shows the rich design possibilities for improving the quality of life and room atmospheres.

Corporate Design

An image composition consisting of the graphic “frame”, an emotional, inspiring image motif and the title communicates the current key theme as a key visual on title pages, posters, advertisements and interfaces.

FRAMING TRENDS also determines the visual appearance in the third dimension: a catchy frame that loosely embraces the individual with an open side. Unmistakable by the color accents and the conciseness of the title-giving trend topic the visual communication creates attention for the DOMOTEX and establishes the mark as trend organ.

Weitere
Projekte

Projekte, Inhalte und Themen, die sie auch interessieren könnten:

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

The built brand

Blue Cloud

Martin Wiedenmann | Associate Partner bei SCHMIDHUBER

Photos © Wolfgang Oberle, München

Weitere Projekte

Offene Fragen?

Simplifying Business

Distinctive stand architecture and brand communication

Martin Wiedenmann | Client Manager bei SCHMIDHUBER

Simply mobile. Simply ahead. Simply individual.

Photos © Andreas Keller, Altdorf

Weitere Projekte

Offene Fragen?

We celebrate color

Michael Ostertag | SCHMIDHUBER

LTS Love To Shine

LED Linear

Fagerhult

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere Projekte

Offene Fragen?

The real life Social Media campaign

The Audi definition of mobility of tomorrow

The trade show visitor as explorer and communicator

Michael Ostertag | Partner bei SCHMIDHUBER

Staged photopoints

Brand Interaction

Second installment of the Audi shop system

Exclusive lounge and catering lounge

Photos © Andreas Keller, Altdorf

Weitere Projekte

Offene Fragen?

Industry 4.0

Digitality at Trumpf

Heinz-Jürgen Prokop | Vorsitzender des Geschäftsbereichs Werkzeugmaschinen bei TRUMPF

Digital Hub

Trumpf has thought of everything

An interplay of analogue and digital

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere Projekte

Offene Fragen?

Always an Experience

The product variety of Sony

Martin Weber | SCHMIDHUBER

Experience the new

Photos © Olaf Becker, BECKER LACOUR, München/Frankfurt

Weitere Projekte

Offene Fragen?

The Power of Four

Luca de Meo | Vorstand für Vertrieb und Marketing der AUDI AG

ExperienceWalk

360° Brand Communication

Michael Ostertag | Partner at SCHMIDHUBER

Photos © Andreas Keller, Altdorf

Weitere Projekte

Offene Fragen?

Brand Monument

360° spatial experience

Lennart Wiechell | Managing Partner at SCHMIDHUBER

Illusion and reality melt into one

Photos © diephotodesigner, Berlin

Weitere Projekte

Offene Fragen?

Simply well made

Backdrop of stacked boxes

Modular flexibility

Cathrin Loose | Client Manager at SCHMIDHUBER

Original graphic language

Photos © Jörg Hempel, Aachen

Weitere Projekte

Offene Fragen?

Framing Trends

Martin Lersch | SCHMIDHUBER

Unique Universe

Create 'n' Connect

Atmysphere

Corporate Design

Photos© Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere Projekte

Offene Fragen?

Weitere
Projekte

Offene
Fragen?

Simply mobile.
Simply ahead.
Simply individual.

Weitere
Projekte

Offene
Fragen?

LTS
Love To Shine

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?

Experience
the new

Weitere
Projekte

Offene
Fragen?

Experience
Walk

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?

Weitere
Projekte

Offene
Fragen?