en_anzufassen – SCHMIDHUBER

Brand Experience World

HAIX Brand Experience World in Mainburg

In spring 2019, HAIX celebrated the opening of its new world of experience in Mainburg with a spectacular production. On more than 1,000 square meters, the new flagship store – HAIX World – combines sales areas with a world of experience, functional products with brand cult and traditional craftsmanship with high-tech manufacturing.

Identification
with the brand

In Mainburg, Xaver Haimerl once added the X of his first name to the first three letters of his surname and started producing HAIX shoes. Due to our 360° experience concept, buying shoes here has become an experience.

TBD……….Spitzentechnologie und Kundenerlebnis ist das SONY Markenversprechen. Die Technik wird kleiner, brillanter, einsetzbar in jeder Lebenslage. Das gibt dem Nutzer wieder Raum und Zeit für Phantasie und Inspiration. Genau dieses Gefühl haben wir auf der IFA erfolgreich in die dritte Dimension gebracht.

Lennart Wiechell | Managing Partner bei SCHMIDHUBER

HAIX World

In the HAIX World you can try on the complete priduct range and spent your leisure time in spacious sales rooms. In addition to the products, information on the development of shoe production from its beginnings to the present day is displayed in the adjoining museum area.

Insight into
production

HAIX World is directly connected to the production in Mainburg. Visitors can take a look inside the factory through two panorama windows. A virtual tour also takes visitors through the factory in Croatia.

Photos © Otto Schlemmer, business photographer

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Oder schreib uns:
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Future Work Spaces

New Work?
New Culture!

SCHMIDHUBER

How to create an innovative working environment that is future-proof and focuses on people.

The S-Hub’s original open-plan design facilitated a friendly and equitable workspace. As well as createing a positive and productive working atmosphere. The company’s relocation was an opportunity to reallocate resources and improve operational efficiency.

Jens Rieken | Managing Director at Star Finanz

Working environment of the future

Currently the spatial question of work in particular is being posed in a completely new way. After the pandemic and with advancing digitization and mobility, the role of the office as a physical location must be rethought and redefined. Mobile work, and with it the simultaneity of digital and physical interactions, is becoming a key issue for future working environments.

Scenario 1 – The office as the physical center of work

If mobile work only plays a role occasionally, the staging of the collective and the perceptibility of the office as a safe place for the community is important. Trust-building measures will have a positive impact on the company’s working atmosphere.

Scenario 2 – The office as a flexible campus
If a company enables an increased proportion of mobile work and employees spend less than half of their working time in the office, a campus where experience is a major priority can combine different working models. In spatially flexible settings, there is room for exchange, inspiration and equally quiet workplaces.

Scenario 3 – The office as the heart of the corporate brand

If the team works primarily on a mobile basis, a visit at the office must be an enticing day of networking and sharing. The physical office must then create maximum identification. New Work and employer branding play hand in hand here – because together, the measures activate the potential of employees to significantly increase the company’s success.

Inspiration.
Competence.
Connection.

As a design agency for communication in space, we create clear brand attitudes, transform strategies and messages into moving experiences, and thus shape real brand relationships that stay in our minds – analog and digital, credible and effective. This way of thinking and acting is reflected in our structure as well as in our premises: in three houses with three gardens, flexible space design and office dogs.

We work collaboratively in interdisciplinary teams characterized by holistic thinking. Instead of assigning tasks to individual disciplines, we put together specific teams depending on the project, encourage and demand individual initiative as well as a supportive attitude within the team. To this end, we have rooms of various sizes that are occupied as needed; our winter garden is particularly popular. In these flexible settings, we meet our colleagues as well as customers, applicants and guests at events and workshops.

We see ourselves as a platform, giving everyone the opportunity to contribute their ideas in the best possible way. In order to find the ideal solution for us, an internal team works closely with Marketing and HR on the topic of New Work, both conceptually and spatially. It is important to us to involve the entire team in the change processes. We want to strengthen our employees’ sense of belonging and offer them a self-determined, flexible environment – because we know that this not only makes them more satisfied, but also more efficient, creative and innovative.

Future of Work?
New Work Culture!

In order to act freely, innovatively and creatively and to be able to develop new strategies, products and services, an open culture is required that provides a clearly defined framework with room for maneuver for the individual.

We wanted to further enhance the functionality of the space and align it even more closely to work processes. One sample initiative: the creation of a separate room for working parents and their children.

Jens Rieken | Managing Director at Star Finanz

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

House of Progress Vienna

House of
Progress Vienna

A gallery of progress

With the House of Progress in Mooncity in the first district of Vienna, Audi shows how automotive boundaries are shifting. In the middle of the city centre we created a communicative place where the fascination of electric premium mobility becomes real and tangible.

With the highest level of design and content, the visitors become part of a journey through the future-oriented orientation of the Audi brand and experience what the phrase “Future is an Attitude” means in real.

For us, working on the spatial communication element of Audi’s new brand image was a labor of love. And we’re thrilled to see the first fruits of that labor: physical touch points that invite people from all over the world to experience the power of this progressive brand first-hand!

Michael Ostertag | Partner at SCHMIDHUBER

Living
Progress

In just two months, an experience centre was created whose interior credibly brings the Audi brand values to life. Visitors can enter a completely new Audi world and through changing events and theme weeks the experience centre became a place-to-be in Vienna’s city centre.

A hands-on future

With its unusual design the adventure centre invites visitors to take a stroll. Exhibits and interactive graphics illuminate the dawn of a new design era.

“The House of Progress in Vienna shows how brand communication can inspire people. Whenever design, content and culture interact to unfold their effect,” says Michael Ostertag.

Screen
Time

The spectacle of progress is presented in the large “Blog of Progress” and on various screens. The design of the new Audi models will be explained to visitors by Audi design director Marc Lichte and well-known brand ambassadors such as Anna Gasser gave their impulse to future topics.

Customer
Privat Lounge

A product genious explaines the new technologies and vehicles of the Audi brand to those who were particularly interested. In a separate Customer Private Lounge, individual configurations can be made with advisors.

Personal mobility is an expression of our thoughts and attitudes. The House of Progress in Kärntnerstraße provides the perfect opportunity to get to know the brand better. As well as the chance to test-drive pure electric models—demonstrating how Audi’s sustainable premium mobility can make a valuable contribution to reducing CO2 footprint.

Bernhard Loos | Marketingleiter Audi Österreich

House of
Progress Café

Of course, good coffee is a must have when beeing in Vienna. That’s why the House of Progress is also a meeting place and meeting zone. The café on the first floor invites you to linger in an extraordinary atmosphere. Visitors have an exciting view of great design, clear lines, high-quality materials and furniture as well as at the Kärntnerstraße.

Photos © F.List GmbH

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Hightech meets Experience

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+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

We love Gold

We love Gold.

Awards at SCHMIDHUBER

Innovation and creativity are anchored in our DNA. More than 300 international awards won are a valuable confirmation that motivates and drives us. And best of all: We are the creative agency #1!

For over three years we were ranked #1 in the creative rankings of the renowned industry media W+V and Horizont in the category communication in space.

It’s not the pursuit of recognition or prestige that drives us. Instead, it’s the satisfied clients and epic projects. We are motivated by the emotional responses our showcases generate. And being able to contribute to our client’s brand success. If we are able to impress industry experts and juries along the way, then that’s an added bonus.

Susanne Schmidhuber | Founding Partner von SCHMIDHUBER

Awards - for what?

Award juries are made up of high-calibre designers and industry experts who evaluate all works under strict guidelines for design quality, innovation and significance. An award is therefore always an independent and credible recognition. It brings our clients positioning, prestige and PR. And also of course for us as a design agency.

Great
to have
you here.

Call us:
+49 89 157997-0
or email us:
info@schmidhuber.de

Experience Center Nanjing

Exciting
Possibilities

Brand centre, meeting place and event location in Nanjing

In addition to the Siemens showroom in Shanghai this is now our second footprint that we are leaving for our customer Siemens Hausgeräte in China! The Experience Center in Nanjing near Shanghai is a brand centre, meeting place and event location combined. The design concept is based on the interactive experience of the Siemens brand and combines all topics around the brand core Exciting Possibilities.

“Hier brauchen wir noch ein gutes Zitat“

Jan Domin | Partner bei SCHMIDHUBER

Brand
Sculpture

The central contact point for all visitors is the brand reception with integrated coffee bar.

Above it hovers the brand sculpture, which carries the Siemens core messages out into the urban space. We realised the concept, design, technical details, media content and implementation.

Experience
Areas

Not only the products on display reflect Siemens’ expertise in design, technology and innovation, but also the interior design. Surfaces, colours and materials of the six Experience Areas fit into a coherent design concept.

Experience
Center

From now on, the Experience Centre will be intended to be a venue for internal and external trainings, press and sales events as well as an internal film studio to bring the message “Exciting Possibilities” to all target groups – live and on site.

Photos © BSH China HQ building

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Audi Revolut F1 Reveal

AUDI | F1 Reveal

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AUDI | IAA mobility

Audi Brand in Space Guideline

AUDI | Guideline

Inspired by Future. Driven by Technology.

Aumovio | IAA

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

New Work or New Working Culture?

New Work

or rather New Working Culture?

The drivers of the movement are diverse and huge. Generational change, societal cultural change, digitalisation, new process methodology or simply a pandemic.

Organisations are increasingly looking inwards, to the core of their existence, to their people and their lived corporate culture. The nature of cooperation is experiencing a renaissance. Hardly any HR department is still called Human Resources. It’s about the talent management of the future. About bringing together the right personalities in a mostly very flexible and collaborative way, and often only for a limited time, and letting them grow together.

Even with hardcore digitalised and process-optimised clients, terms such as “people over process” are becoming more and more common. Active measures are being taken for intercultural encounters between companies, such as meetings without an agenda or even one-hour meetings in which the agenda may only consist of private topics. A counter-movement to over-processualisation? An attempt to replenish our “social account”, which we have been using poorly for years, from which we have only been withdrawing, and not only during the pandemic?

The focus of our work must always be on the people for whom such a culture is created. I believe in people-based working.

Michael Ostertag | SCHMIDHUBER

In any case, the examination of the topic of work-human-culture under the working title New Work is experiencing a huge change in perspective. Whereas in the past it was considered in the triangle of forces of digitalisation – HR – real estate with the focus mostly on increasing efficiency or saving costs, today the issue is considered on a much more significant and effective level. It is about thinking corporate mission statements with the right personalities and a new attitude towards collaboration. Establishing a suitable environment and knowledge culture. Generating new meaning in work and living it with all employees. As an employer, to make clear why collaboration adds value to me personally and enriches and develops me on different levels of my life.

At some point, space also plays a significant role in this, and that is why I am writing this post. As a specialist for communication in space, I have helped develop many brands in recent years in the direction of their consumers, target groups and markets and set them up for the future. The now (re)discovered direction of this discipline towards the “inside” brings up a field of activity which, in my opinion, has not yet become tangible in terms of its importance and potential.

Space as
a Storyteller

Whether it is about turning employees into motivated brand ambassadors, establishing new cultures of cooperation and joint development or creating a clear basis for consciously supporting the mission statement and thus the corporate goals – space can do it.

Places and spaces can mean much more for brands and systems than simple (employer) branding measures or process-supporting “housings”. Spaces tell stories, create identity, provide support and orientation and thus have a significant influence on one’s own actions.

With this knowledge in the background, we design solutions in the broad field of “New Work” that create sustainable values and convey attitudes. Many works of the last few years have become true hybrids, have gained clarity and goals during the processing phase or have undergone change and now drive several levels of our clients. Whether in the service of brand communication, for sales optimisation or also with an impact direction of knowledge culture and collaboration. The redefinition of the office function during and especially after the pandemic was also super exciting.

Methods and
transformation

Interesting is, despite sophisticated methodologies and all the prior knowledge, the solutions are usually not easy to categorise and also have a limited lifespan. System approaches such as “activity-based working” or non-territorial workplace cultures can generate added value in some areas. However, when applied to a similar company of the same sector and size, they can fail spectacularly. Many successful transformations therefore use a very differentiated and also empirical approach. And very few have the opinion that a New Work culture will ever reach a stable end point.

I am fascinated by the multidimensionality and growing importance of the topic, especially against the background of generational change, the meaningfulness of work and the currently very accelerated virtualisation of cooperation.

Michael Ostertag | Partner bei SCHMIDHUBER

Communication as a Stabiliser

The drivers of the movement are diverse and huge. Generational change, societal cultural change, digitalisation, new process methodology or simply a pandemic.

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Experience? Identity!

Experience?
Identity!

An opinion of Michael Ostertag

The industry is feeling a change. Again. Rumour has it that the royal road to success leads through experience. Every brand is charged with a promise of adventure, satisfaction or security. It all depends.

I see it differently. Don’t get me wrong – I love adventures, contentment and security, but I also love something else: honesty. Authenticity is a value and a promise in which everything else is included, because you mean what you say and stand by who you are. My thesis is therefore: Identity BEATS Experience, because identity gives security. Experiences are only meaningful if they are unmistakably tied to a brand.

I don’t want to wait until the question Identity VERSUS Experience is decided by the market. Because I see it as my actual job in a creative agency to communicate brands in such a way that they are understandable and sustainable.

Authenticity is a value and a promise in which everything else is included, because you mean what you say and stand by who you are. My thesis is therefore: Identity BEATS Experience, because identity gives security. Experiences are only meaningful if they are unmistakably tied to a brand.

Michael Ostertag | SCHMIDHUBER

What makes a brand credible?

At SCHMIDHUBER, a creative-analytical experiment always comes first. We ask ourselves the classic basic questions: What is a brand? What makes it credible? What distinguishes it from its competitors? What associations should it evoke in the customer? Or formulated differently: What is the identity of the brand we are communicating?

A leap back in time is helpful to understand in which direction our industry is developing. It is no longer enough to use the unique selling proposition of the brand essence as an argument to force the customer’s buying decision. The design, user-friendliness, technical possibilities and forms of presentation of the suppliers of a product group are too similar for that.

Distinctive features about the consumer product are not a sufficient brand message. In addition, the speed innovation launches is now extremely high. Focusing on a specific product does not seem to make much sense for this reason alone.

Really?
Does it have to be like that?

Yes and no. Yes, because what the modern understanding of brands could assume for a long time, namely that their success is shown by the fact that a target group recognises them by their product characteristics, is no longer valid on its own. No, because it is at least as relevant that target groups differentiate in a much more sustainable way. Today, customers are no longer mainly interested in distinguishing themselves through a brand; the offers are too similar for that and the customer is much better informed. Purchase decisions therefore depend on more than a brand promise, they depend on the brand delivering what it promises.

Experiences strengthen the brand if they are related to it. Only identity has become obsolete. And experience will follow. That’s why we check the enthusiasm for experiences and always think about the necessary feedback to the brand. So that it doesn’t get lost in the fair of possibilities. At SCHMIDHUBER, we call this renitence: we notice trends and stick to using the existing possibilities to turn them into opportunities. With common sense. With experience and passion. Honestly.

”Wir nehmen Trends wahr und bleiben dabei, die vorhandenen Möglichkeiten zu nutzen, um sie in Chancen zu verwandeln. Mit gesundem Menschenverstand. Mit Erfahrungswerten und Leidenschaft. Ganz ehrlich.“

Michael Ostertag | Partner bei SCHMIDHUBER

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Michael Ostertag

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Next Point of Sale

Next Point
of Sale

The future of Sales

The point of sale is no longer a space for shopping. It has developed into a place that inspires people, invites them to linger and offers an experience that far exceeds the desire for consumption. It is a point of excitement, a point of communication and a point of perception.

The classical shopping experience gives way to sensual perception, stimulated exchange and an intensive experience. But how are the spaces designed that surround this newly defined place? What does this mean for the brands and products that are presented in this environment? And what answers do architects and designers find to the questions posed by this new kind of presentation?

“We used to enter the world of brand communication through design and space. Today we use the leading themes of the market as well as the stories of the brands that make them up and that can be told and staged.”

Michael Ostertag | Partner at SCHMIDHUBER

Brand staging of tomorrow

IF: Mr Ostertag, for more than 30 years SCHMIDHUBER has been involved in the creative staging of brands in space. How has your tasks and your way of working as a designer changed during this time?

Michael Ostertag: We used to enter the world of brand communication through design and space. Today we use the leading themes of the market as well as the stories of the brands that make them up and that can be told and staged. So we have moved more into brand development and storytelling, and only then develop the spaces and designs to go with it.

IF: So is it okay to say that you work as consultants in the first step and only become designers as the project progresses?

Michael Ostertag: We see ourselves more in the field of brand consulting – a mix of brand communication and a design agency. In addition to architects and designers, we also employ communication strategists to connect brand communication with design, experience and architecture.

A few years ago, we developed a core idea – the four D’s – for this approach to projects. They stand for Discover, Dimension, Design and Deliver and represent a simplified structure that organises our internal processes without restricting creativity. They basically describe the path from strategy and concept to design and implementation.

IF: Your “speciality” is the staging of brands at trade fair stands, in pop-up shops or showrooms. How is the integration of new technologies in this area or how important is the use of new media, especially in this “fast-moving” industry?

Michael Ostertag: The fast pace of life sometimes pushes us to the limits of brand strategies, because you have to take the customer on a targeted path in communication. If this changes completely every year, trust in a brand also breaks down. Large corporate architecture projects are planned for 20 to 40 years and accordingly designed to “age”. This is different from temporary architecture such as trade fair stands or pop-up stores, where we are lucky enough to always be able to present the brand with its finger on the pulse of time. We have to deal with technology in a completely different way in this area and can import and use new technologies from other industries. For this, we have also connected strongly with research and teaching in recent years.

The brand
on the pulse of time

IF: How difficult is it to work for a brand in the field of tension between long-lasting concepts and staging on the pulse of time?

Michael Ostertag: There are no longer any long-lasting concepts or a lasting brand strategy in this sense. A current topic that also concerns me a lot is that we are only addressed with short-term experiences and no longer have long-term goals – also in brand communication. But this also means that trust in brands is lost to a certain extent. The purchase decision, which used to be very much associated with the values of a brand, is now triggered by “superficial” incentives in our noisy, experience-rich times. But that’s exactly why, in addition to current key themes, you need a strong brand identity. And in my opinion, this will experience a renaissance in the next ten years. Because the questions: “What does a brand stand for?”, “What makes a brand authentic and credible?” and “What does it offer me personally?” as well as the fundamental attitude of a brand will again become more of an influencing factor for people’s brand affiliation.

“The questions: “What does a brand stand for?”, “What makes a brand authentic and credible?” and “What does it offer me personally?” as well as the fundamental attitude of a brand will again become more of an influencing factor for people’s brand affiliation.“

Michael Ostertag | Partner at SCHMIDHUBER

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Future Work Spaces

Starfinanz

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Audi House of Progress Tokyo

Audi | HoP Tokyo

Audi Ultra Store at Bikini Berlin

Audi | Pop Up Store

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Audi House of Progress Tokyo

Audi House of
Progress Tokyo

Future is an attitude!

At the world’s first Audi brand store in Tokyo, customers can experience the latest developments from Audi and fully immerse themselves in the brand with the four rings: Changing events, workshops, test drives and an exhibition with the latest news in the field of electric mobility demonstrate Audi’s approach to brand values and sustainability.

In Tokyo, we created the first House of Progress for Audi. The temporary showroom promotes the progressive image of the brand in all its facets. Now it’s time for roll-out.

Michael Günther | Associate Partner at SCHMIDHUBER

The Briefing

Our task was to realize a pop-up branding space with an integrated driving experience station in the heart of Tokyo. The Audi House of Progress was intended to promote the progressive image of the brand and to highlight the focus themes Sustainability! Design! Digitalization! were to be pushed. What a job!

Brand
Engagement

The open design lounge on the upper floor offers the opportunity for communication with visitors and contains the Sustainanbility competence area.

The motto “Message to the future” means that visitors can send personal text messages to the digital light bands and thus become part of the Audi brand story.

Future is an attitude

The Teaser Wall shows visitors the way to the Beyond Gallery in the basement. Under the slogan “Future is an attitude,” Audi’s expertise in design, technology and sustainability can be experienced here in various showcases.

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Experience Center Nanjing

Siemens | Experience Center

Next Point of Sale

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The Audi Ring

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Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Transformation matters

Transformation Matters

Sustainable transport solutions

Our first trade fair appearances for the CABKA Group are entirely under the motto “Transformation”. Transformation in corporate design, communication and above all the mindset.

As part of our new client Cabka’s corporate identity, the medium of SPACE was revisioned to incorporate the themes of sustainability, recycling and innovation. The trade fair kit is completely modular, which allows it to be reused in different locations.

Fabian Schubert | Client Manager at SCHMIDHUBER

Circular
and sustainable

Circular, sustainable and super progressive. At the FACHPACK and Solutrans trade fairs, we translated design and communication into tangible space.

TBD

Mit SCHMIDHUBER haben wir einen idealen Partner gefunden, der unsere Markenbotschaften verstanden und in den Raum übersetzt hat. Unser Auftritt war ein Blickfang in der Messehalle und wir konnten unsere Neuheiten und Trends einem breiten Publikum präsentieren.

XXX | Cabka

Innovative
transport solutions

Out new client Cabka offers innovative, sustainabe and cross-sector transport solutions . We believe that sustainability and progressive thinking should not be hidden!

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Headquarter Welcome Passage

Trumpf | Welcome Passage

Smart Factory

Trumpf | Euroblech

Offene
Fragen?

Ruf uns an:
+49 89 157997-0
Oder schreib uns:
info@schmidhuber.de

Brand Experience World

Identificationwith the brand

Lennart Wiechell | Managing Partner bei SCHMIDHUBER

HAIX World

Insight into production

Photos © Otto Schlemmer, business photographer

Weitere Projekte

Offene Fragen?

New Work?New Culture!

Jens Rieken | Managing Director at Star Finanz

Working environment of the future

Inspiration.Competence.Connection.

Future of Work? New Work Culture!

Jens Rieken | Managing Director at Star Finanz

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

Weitere Projekte

Offene Fragen?

House of Progress Vienna

Michael Ostertag | Partner at SCHMIDHUBER

LivingProgress

A hands-on future

ScreenTime

CustomerPrivat Lounge

Bernhard Loos | Marketingleiter Audi Österreich

House ofProgress Café

Photos © F.List GmbH

Weitere Projekte

Offene Fragen?

We love Gold.

Susanne Schmidhuber | Founding Partner von SCHMIDHUBER

Awards - for what?

Great to have you here.

ExcitingPossibilities

Jan Domin | Partner bei SCHMIDHUBER

Brand Sculpture

ExperienceAreas

ExperienceCenter

Photos © BSH China HQ building

Weitere Projekte

Offene Fragen?

New Work

Michael Ostertag | SCHMIDHUBER

Space asa Storyteller

Methods andtransformation

Michael Ostertag | Partner bei SCHMIDHUBER

Communication as a Stabiliser

Weitere Projekte

Offene Fragen?

Experience?Identity!

Michael Ostertag | SCHMIDHUBER

What makes a brand credible?

Really? Does it have to be like that?

Michael Ostertag | Partner bei SCHMIDHUBER

Weitere Projekte

Offene Fragen?

Next Point of Sale

Michael Ostertag | Partner at SCHMIDHUBER

Brand staging of tomorrow

The brandon the pulse of time

Michael Ostertag | Partner at SCHMIDHUBER

Photos © Jörg Hempel, Altdorf

Weitere Projekte

Offene Fragen?

Audi House of Progress Tokyo

Michael Günther | Associate Partner at SCHMIDHUBER

The Briefing

BrandEngagement

Future is an attitude

Photos © AUDI AG

Weitere Projekte

Offene Fragen?

Transforma­t­ion Matters

Fabian Schubert | Client Manager at SCHMIDHUBER

Circularand sustainable

XXX | Cabka

Innovativetransport solutions

Weitere Projekte

Offene Fragen?

Identification
with the brand

Insight into
production

Weitere
Projekte

Offene
Fragen?

New Work?
New Culture!

Inspiration.
Competence.
Connection.

Future of Work?
New Work Culture!

Weitere
Projekte

Offene
Fragen?

House of
Progress Vienna

Living
Progress

Screen
Time

Customer
Privat Lounge

House of
Progress Café

Weitere
Projekte

Offene
Fragen?

Great
to have
you here.

Exciting
Possibilities

Brand
Sculpture

Experience
Areas

Experience
Center

Weitere
Projekte

Offene
Fragen?

Space as
a Storyteller

Methods and
transformation

Weitere
Projekte

Offene
Fragen?

Experience?
Identity!

Really?
Does it have to be like that?

Weitere
Projekte

Offene
Fragen?

Next Point
of Sale

The brand
on the pulse of time

Weitere
Projekte

Offene
Fragen?

Audi House of
Progress Tokyo

Brand
Engagement

Weitere
Projekte

Offene
Fragen?

Transformation Matters

Circular
and sustainable

Innovative
transport solutions

Weitere
Projekte

Offene
Fragen?