Elementor #20857

Elementor #20742

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Audi Exclusive Lounge

Audi exclusive lounge


The Audi Exclusive Lounge is a popular element of each year’s trade fair stand, a luxurious area for personally invited guests only. Every year the lounge contains a surprise for the lucky few who are invited inside, an imaginative presentation of prototype vehicles integrated into the architectural space. At the Geneva International Motor Show 2012, the space was designed to translate three key brand qualities into a spatial experience for visitors to enjoy: like Audi’s cars, the space is high-end, lightweight and technologically advanced.

An organic extension of the VIP area

Occupying an open space just outside the VIP area, the Audi Exclusive Lounge allows visitors to experience the theme of individualized exclusivity for themselves. It is a natural extension of the lounge behind it, creating its own wall module and forming a link to the adjacent Car Configurator.

Freeform sculpture

Dynamic structural components and freeform sculptures carry design elements from the VIP area into the space beyond and create a tangible representation of the brand’s key values. A white furniture sculpture, rotated on two axes, creates a welcoming sweep to the exhibition area and draws the visitor’s eye into the room.

Playing with light and reflection

In the center of the lounge, the A8 L has pride of place. With its luxurious interior and extended wheelbase, it is reflected in intriguing ways in the glossy white and black wall panels that surround it.