Trumpf – SCHMIDHUBER

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Trumpf at the EuroBLECH 2024

Trumpf is so much more than just machinery: The company offers solutions that create real value. And at EuroBLECH, visitors could experience the company’s extensive system of software, services, and smart factory solutions — live.

Next-level machines. Next-level processes. Next-level experience.

Maximize Performance

Under the banner, ‘Maximize Performance,’ the highlight showcase demonstrated how to unlock the benefits of a Smart Factory across the entire value chain — from initial order across the entire process lifecycle to smart solutions.

The production “lane” running the entire length of the exhibition stand was symbolic of the quick and efficient production line that customers, themselves, can easily achieve. That’s smart from start to finish.

Picture and Video © Trumpf SE & Co. KG

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Next-level machines. Next-level processes. Next-level automation.

Trumpf knows what it does best: The company makes high-precision, production technology that’s connected, efficient, and future-ready. With a 360-brand campaign that positioned Trump as an indispensable player in the industry — we worked hard to take that message to market.

Fotos © Olaf Becker

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Headquarter Welcome Passage

Good to have you here

TRUMPF Welcome Passage

TRUMPF’s core values of innovation and customer focus have been successfully conveyed through live communication. The newly designed reception area in Ditzingen speaks to the positive impact of communicative spatial solutions. This is where employees and customers are welcomed, inspired and encouraged to interact. WELCOME is not an empty gesture but an invitation to engage with one another.

Customer Centricity

The combination of mirrors and light simulate the infiniteness of space and the endless possibilities of the digital future.

This new architectural concept wasn’t just about directing a flow of visitors, but also directing attention. By doing this well, we not only increase the duration and quality of a visit, but—more importantly—cultivate a deeper interaction with the brand.

Michael Ostertag | Partner at SCHMIDHUBER

Live Communication

Symbolically charged contact points such as the wording GET CONNECTED signalize communication and come back to the heart of the TRUMPF corporate culture: shaping the future together.

Photos © Olaf Becker, Becker/Lacour, München/Frankfurt

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Industry 4.0

Digital transformation at Trumpf’s trade fair appearance at Euroblech

In fact, we all are. Whether it is via Facebook, Instagram or WhatsApp – the internet makes connections possible. This connectivity isn’t restricted to social media and messaging tools though. It flows over into industry, modern mechanical engineering as well as interactive architecture and communication planning.

Digitality at Trumpf

It is this topic in particular and the broader arena of digital transformation which play a fundamental role for our customer TRUMPF. Whether this be in product development or production optimization in SMART FACTORIES, everything is becoming not only significantly faster and more efficient, but also more personal, flexible and transparent.

It was this thinking which drove the planning and design process for the exhibition stand at Euroblech 2018. Covering an area of almost 2,500 m² over two floors, we consolidated and expanded on our stand and communication concept from 2016 and offered an interactive presentation to showcase the product developments of the Swabian company.

The focus lay clearly on the pervasive theme of “connectivity”. The aim was to create a natural interplay between man and technology in order to win, inform and convince trade show visitors with a multi-dimensional, palpable, multi-faceted stand.

A networked production environment enables a smart factory. And artificial intelligence is the key to increasing productivity.

Heinz-Jürgen Prokop | Vorsitzender des Geschäftsbereichs Werkzeugmaschinen bei TRUMPF

Digital Hub

Interactive service stations allowed visitors to freely explore the TRUMPF brand and the entire product range. From graphics to films to texts and technical data sheets – the intuitive touch technology and self-explanatory apps enabled every trade show visitor to access the information they wanted. The digital hub developed by SCHMIDHUBER left nothing to be desired.

Trumpf has thought of everything

Utilizing Track&Trace technology, TRUMPF is able to offer an exact and robust solution for indoor positioning and has received an award in the “Digital Transformation” category for its positioning system. Based on ultra-wideband technology (UWB), this system uses satellites to determine the precise position of markers in real time.

An interplay of analogue and digital

Despite all the technology, when it comes to the stand architecture TRUMPF never loses sight of the central premise: The customer is at the heart of everything. Offering an Easy Order Bar, an exciting show, and help stations with real-life TRUMPF experts on hand for personal consultation, the stand has been designed to facilitate personal contact, which in turn allows opportunity to jointly shape the future and develop solutions.

Interpersonal processes are enhanced by virtual networking. At TRUMPF, this is called TruConnect! This is where machine tools, laser technologies and people come together, culminating in one cohesive presence which translates TRUMPF’s ongoing digital transformation into communication and space.

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Fotos © Olaf Becker

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