Schuler – SCHMIDHUBER

Forming the future

175 years of Schuler

»175 years Forming the Future.« – this is the motto press manufacturer Schuler, as the leader in forming technology, used at EuroBLECH 2014 in Hanover, the world’s most important trade fair for sheet metal forming technology. Based on the previous year’s brand presentation, a modular booth system was developed and realized, distinctively communicating the brand over 850 square meters and putting the two special themes Lightweight and Energy Efficiency at the center.

Brand horizon with striking distance effect

With a striking distance effect, the trade-fair booth is enclosed by a white horizon. It sits on a “communicative building base”, which forms an undulating band, creating entrances and views. The brand windows created in this way focus the eye from outside and stage the themes.

Product frames for presentation

Inside, the frames form individual exhibition and consultation areas. With exhibits, graphics, and film displays, the company’s market segments like Automotive OEM, Tier 1-3, Drives & Generators, Service & Academy, and Appliances & Human Resources give a lively presentation of themselves.

Information and lounge area with an integrated lecture forum

At the center of the stand, an open information and lounge area with an integrated lecture forum invites visitors to delve deeper into the special themes Lightweight and Energy Efficiency. The adjoining bar with roof terrace offers not only the ideal space for refreshments or a relaxed talk, but also an impressive panoramic view of all the themes and their stagings.