Good to have you here
TRUMPF Welcome Passage
TRUMPF’s core values of innovation and customer focus have been successfully conveyed through live communication. The newly designed reception area in Ditzingen speaks to the positive impact of communicative spatial solutions. This is where employees and customers are welcomed, inspired and encouraged to interact. WELCOME is not an empty gesture but an invitation to engage with one another.
Customer Centricity
The combination of mirrors and light simulate the infiniteness of space and the endless possibilities of the digital future.
This new architectural concept wasn’t just about directing a flow of visitors, but also directing attention. By doing this well, we not only increase the duration and quality of a visit, but—more importantly—cultivate a deeper interaction with the brand.
Michael Ostertag | Partner at SCHMIDHUBER
Live Communi­cation
Symbolically charged contact points such as the wording GET CONNECTED signalize communication and come back to the heart of the TRUMPF corporate culture: shaping the future together.
Photos © Olaf Becker, Becker/Lacour, München/FrankfurtÂ
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