BSH Branded Office Space
Employees experience the future of work in the new BSH Offices
The BSH Home Appliance Group, headquartered in Munich, sees its entire workforce return to 50% in-office working over the summer of 2022. After two years of WFH, this is a major change for many employees and reflects the current work reality for many people.
When BSH started on the redesign of its offices in Munich-Neuperlach, there were several factors which shaped the planning process — the increasing emphasis on virtualization, on flexible working methods and, most importantly, on the meaning of what it is to “work” generally.
Our Mission
No wonder, the primary objective in the development of this new office was to create identity: To make work culture tangible. To establish places for communication. And to bring people together. Which is what we did — designing a future-work environment, on an area of approximately 1700sqm, where the focus is 100% on social integration. One where the partial return to the office has been exploited to forge deeper more intimate connections between employees and their corporate culture. The Motto: Culture. Places. Stories. People.
“Our new office creates diverse planned and serendipitous opportunities for collaboration and chance encounters. At the same time, the flexible concept accommodates a familiar daily routine as well as the need to retreat. We have created an open environment in which all team members feel completely at ease.”
Michael Bohn, Head of Marketing Central Europe
In the center:
The Branded Core
The complete interior reflects BSH’s expertise in design, technology and innovation. Here, surfaces, colors and materials spanning multiple areas blend in to form a coherent design concept.
In addition to the newly devised Office Areas for Bosch, Siemens, Gaggenau and Neff teams, a “branded core” has been established in the center of the floor. Four brand touch points — inspired by the global corporate identity — have been installed and are accessible to all employees: The Bosch Community Hub, the Siemens Café, the Gaggenau Wine bar and the Neff meet + greet. Built-in appliances such as cooling systems or cooking islands, come of course from the respective product portfolio.
Hybride Use
In addition, two spacious Workshop Rooms have been created, offering a flexible setup for varying numbers of users. Fully equipped with work materials and media technology, they offer a creative environment for cross-team collaboration or customer workshops.
The Public Library, with its reading corner for focused work, meeting islands and acoustically separated seating niches, offers a place of tranquility and meets the fresh expectations of an office of the future.
The Brand Collages on the walls are multimedia and individually designed for each room. The basic principle of the elements — monitor, pinboard, graphics, light frame, and typography — is the same throughout. But the themes highlighted are different and aligned to the overarching motto: Culture. Places. Stories. People.
Conclusion
With these freshly designed spaces, we have created a future-oriented office environment that promotes social interaction, enables hybrid use and welcomes all employees with its inviting atmosphere. By positioning the products associated with the Bosch, Siemens, Gaggenau and Neff portfolio spatially, an even stronger identification with the brand is made.
“Spaces create identity, reinforce ideas and provide orientation. They are a crucial element in modern employer branding.”
Jan Domin, Partner at SCHMIDHUBER und Client Manager for BSH
Photos © Olaf Becker, Becker/Lacour, München/Frankfurt
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