Virtual realities
Visitors immerse themselves in the world of Kaldewei.
A sophisticated blend of sensual materials and formal perfection made this year’s stand unique. 750 m² full of competence in the field of design, digitality and materiality, which were perfectly staged by SCHMIDHUBER with the further developed stand concept.
The bathroom of the future will be almost totally personalized. Exactly this vision was brought to life at the trade fair—with the help of augmented reality. SCHMIDHUBER even developed an app that would enable visitors to view inside products which might otherwise be concealed. They could also use it to play through and visualize various design and color options.
Martin Wiedenmann | Associate Partner at SCHMIDHUBER
Digital
Sphere
In the forum of the stand, the Digital Sphere and the LEDs behind it display all the brand’s relevant topics.
Media
Choreography
Guests can enter virtual reality and immerse themselves in Kaldewei’s product and service worlds.
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The media show is underscored by an emotional sound concept which ties together the entire stand
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Virtual Twin
With five theme worlds, a new app and a multisensory experience, Kaldewei is making a bigger splash than ever as the industry’s driving force.
Industry's driving force
Kaldewei was also able to impressively demonstrate its position as an industry innovator at the ISH.
Photos © Olaf Becker, Becker/Lacour, München/Frankfurt
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