NEXT LEVEL VAILLANT
At ISH 2025, Vaillant presented itself not only as a premium supplier of heating and energy systems, but also as a progressive partner in the energy transition. “Next Level Vaillant” transformed the trade fair appearance into a systemic brand experience – spatially, conceptually, and communicatively.
Making complexity tangible.
Architecture, interaction, and communication merge into a systemic statement. Colours, guidance systems, open structures, modular solution islands, and a kinetic sculpture in the centre make complexity spatially tangible. This creates orientation through design.
The stage in the center is the 360°-visible point of reference, opening up the space to thematic islands, exhibits, and dialogue zones. A sculptural figure translates movement, change, and energy flow into form, light, and rhythm.
„Es ist Zeit für uns als führender Hersteller ein Statement abzusetzen. Für Klimaneutralität und Energieeffizienz.
Mit unserem Next Level Beratungsansatz begegnen wir unseren Besucher:innen auf Augenhöhe und zeigen verständlich das “Mehr” von Vaillant: Partnerschaft, Innovation – und der Mut, neue Wege zu gehen.”
Daniel Jäger | Team Leader Live Experience bei Vaillant
Creating change.
Climate crisis, resource scarcity, social change: Vaillant is responding to this challenge with solutions that make a difference. And at ISH, it is demonstrating how attitude translates into design.
During the creative process for the brand presentation, we consistently pursued one goal: experience instead of explanation! Each product is embedded in an application-specific usage scenario. Information only appears where it creates real added value. Interactive tables, energy flow walls, and systemically designed exhibits convey functionality without excessive text.
A space for genuine connection.
To enable genuine encounters, there are no zones, no product boundaries, and no prescribed routing. Next Level is the unifying idea—not the one that divides. The integrated talk format with moderator Amiaz Habtu enables knowledge transfer in real time—and positions Vaillant as a driving force in industry discourse.
Photos © Julia Laatsch
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