Showroom – SCHMIDHUBER

House of
Progress Vienna

A gallery of progress

With the House of Progress in Mooncity in the first district of Vienna, Audi shows how automotive boundaries are shifting. In the middle of the city centre we created a communicative place where the fascination of electric premium mobility becomes real and tangible.

With the highest level of design and content, the visitors become part of a journey through the future-oriented orientation of the Audi brand and experience what the phrase “Future is an Attitude” means in real.

For us, working on the spatial communication element of Audi’s new brand image was a labor of love. And we’re thrilled to see the first fruits of that labor: physical touch points that invite people from all over the world to experience the power of this progressive brand first-hand!

Michael Ostertag | Partner at SCHMIDHUBER

Living
Progress

In just two months, an experience centre was created whose interior credibly brings the Audi brand values to life. Visitors can enter a completely new Audi world and through changing events and theme weeks the experience centre became a place-to-be in Vienna’s city centre.

A hands-on future

With its unusual design the adventure centre invites visitors to take a stroll. Exhibits and interactive graphics illuminate the dawn of a new design era.

“The House of Progress in Vienna shows how brand communication can inspire people. Whenever design, content and culture interact to unfold their effect,” says Michael Ostertag.

Screen
Time

The spectacle of progress is presented in the large “Blog of Progress” and on various screens. The design of the new Audi models will be explained to visitors by Audi design director Marc Lichte and well-known brand ambassadors such as Anna Gasser gave their impulse to future topics.

Customer
Privat Lounge

A product genious explaines the new technologies and vehicles of the Audi brand to those who were particularly interested. In a separate Customer Private Lounge, individual configurations can be made with advisors.

Personal mobility is an expression of our thoughts and attitudes. The House of Progress in Kärntnerstraße provides the perfect opportunity to get to know the brand better. As well as the chance to test-drive pure electric models—demonstrating how Audi’s sustainable premium mobility can make a valuable contribution to reducing CO2 footprint.

Bernhard Loos | Marketingleiter Audi Österreich

House of
Progress Café

Of course, good coffee is a must have when beeing in Vienna. That’s why the House of Progress is also a meeting place and meeting zone. The café on the first floor invites you to linger in an extraordinary atmosphere. Visitors have an exciting view of great design, clear lines, high-quality materials and furniture as well as at the Kärntnerstraße.