Procter – SCHMIDHUBER

Olympic brand pavilion

Procter & Gamble

The global consumer goods company Procter & Gamble have been a Sponsoring Partner of the International Olympic Committee (IOC) since 2012. For the XXII Olympic Winter Games in the Russian city of Sochi, SCHMIDHUBER have designed and built a temporary sponsor pavilion with restaurants and a TV broadcast studio, in a central location in the Olympic Park.

“The P&G Family Home is a place of relaxation, concentration and exchange for athletes and their families. At the same time, though, it’s a brand space, connecting people to product—one that demonstrates the value that corporate architecture brings to international brand communication.”

Timm Wilks | Managing Partner at SCHMIDHUBER

Relax zone for the athletes

Athletes usually only reach the top of their discipline with the support and understanding of their parents, and so the P&G Family Home offers a haven for athletes of all nationalities to spend time with their families. In the breaks between events, they can get to know the full range of Procter & Gamble products here, and recharge their batteries, literally: exhibits include a Duracell charging station, a Pantene beauty salon, a Tide cleaning service, a Gillette barber and an Oral-B dental chillout area.

Family Village

The P&G Family Home consists of a number of individual modules, connected by a central axis, and so has a simple and yet flexible layout. The pre-fabricated wood elements of the abstract pitched-roof design allow for simple construction and disassembly as well at easy transport. The modular construction is also well suited for repeated re-use. Individual structures can be built together to make an interconnected village, or used separately as a stand-alone module.