Constructa – SCHMIDHUBER

Simply well made

Modular and lively brand concept for Constructa

SCHMIDHUBER have designed a new brand presence for Constructa, at the LivingKitchen in Cologne. Constructa produce built-in kitchen appliances that are high-performance, comfortable and user-friendly. With their slogan “simply well made,” Constructa appeal to a young target audience that know how to appreciate top quality and uncomplicated design.

Backdrop of stacked boxes

The Constructa slogan ‘simply well made’ was the springboard for the conceptual design. Presenting this idea in a clear and uncomplicated way that was still visually arresting transports visitors to a living kitchen where they can feel right at home.

Even from a distance, one thing stands out about the trade fair stand and the product presentation area: it is all made of cardboard. This warm surface structure and the bright mix of colors create a friendly, inviting atmosphere right from the word go. This flexible diamond shape allows the products in the three areas of “cooking”, “cooling” and “cleaning” to be presented in a playful way.

Modular flexibility

Far away from a rigid fitted kitchen, the products are presented as living islands, and against the abstract background of the stand’s structure, the appliances appear in surprising ways. The backdrop of stacked boxes serves to underline the modular flexibility of Constructa appliances, and speaks to a young, fresh kitchen design.

This project was a source of great pleasure for the client, us and trade fair visitors. Based on a simple idea, we created a coherent spatial, graphic and communication concept, that came together seamlessly in terms of its final appearance.

Cathrin Loose | Client Manager at SCHMIDHUBER

Original graphic language

The brand presence is completed with a graphic language developed by SCHMIDHUBER. With simple means a maximum depth of information is generated: Color-coded icons mark the different product and exhibition areas. Colored decoration elements in complimentary tones evoke everyday kitchen life and contribute to the approachable character of the living kitchen. Every intricate detail implicitly highlights: “Simply well made!”