Olympic brand pavilion
Procter & Gamble
The global consumer goods company Procter & Gamble have been a Sponsoring Partner of the International Olympic Committee (IOC) since 2012. For the XXII Olympic Winter Games in the Russian city of Sochi, SCHMIDHUBER have designed and built a temporary sponsor pavilion with restaurants and a TV broadcast studio, in a central location in the Olympic Park.
“The P&G Family Home is a place of relaxation, concentration and exchange for athletes and their families. At the same time, though, it’s a brand space, connecting people to product—one that demonstrates the value that corporate architecture brings to international brand communication.”
Lennart Wiechell | Managing Partner at SCHMIDHUBER
Relax zone for the athletes
Family Village
The P&G Family Home consists of a number of individual modules, connected by a central axis, and so has a simple and yet flexible layout. The pre-fabricated wood elements of the abstract pitched-roof design allow for simple construction and disassembly as well at easy transport. The modular construction is also well suited for repeated re-use. Individual structures can be built together to make an interconnected village, or used separately as a stand-alone module.
Photos © jahreiss . Kommunikation und Film
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