Event – SCHMIDHUBER

AUDI FORMEL 1
REVEAL

Start something. Stop at nothing.

What a moment. What a start. The launch of the Audi Revolut F1 marked the beginning of a new era. Architecture, atmosphere, staging – every element was part of a show that really got under your skin and gave people goosebumps all over the world.

„AUDI was buzzing with excitement...”

… such reactions do not arise by chance. They are the echo of a staged presentation that has an impact. The launch, held in the unique setting of the former combined heat and power plant in Berlin Mitte, gave guests a taste of the Audi Revolut F1 Team’s visual identity.

„Audi is making history...“

A unique corporate identity has been developed for the Audi Revolut F1 Team, featuring specific colour shades – ‘Audi Titan’ and ‘Audi Red’ – and a new typeface family. This gives the team a distinct identity, from its appearance at the racetrack to its presence on social media, whilst keeping it unmistakably Audi.

„Best car reveal this year already...“

Audi’s presence was palpable in this special venue. The Heizkraftwerk was buzzing with excitement – featuring an immersive show, an exhibition of historic Audi racing cars, and the most powerful Audi production car – the Audi RS e-tron GT performance, which, with 925 PS, is almost as powerful as the Audi R26 from Formula 1.

The new team kit and drivers’ overalls were also unveiled in Berlin, which the two Audi drivers, Gabriel Bortoleto (Brazil) and Nico Hülkenberg (Germany), will wear when they take to the grid in the 2026 season. The team’s accompanying fan collection will be available from February 2026 on the team’s website and from adidas.