Go for Solution P

We didn’t just come up with one campaign for Palfinger – we summed up a whole new way of thinking: from machine builder to solution provider. Solution P turned into an international brand and communication campaign that links strategy, content and space – as a vision for the future you can physically experience.

From brand to movement

As the lead agency, we were responsible for the brand strategy, campaign structure, messaging and creative concept – integrated across all touchpoints. Solution P was developed as a global narrative and unfolds its full potential at the most emotional interfaces between brand, product and people.

Campaign becomes space

BAUMA 2025 is the highlight so far: Solution P became a platform for innovation, exchange and presentation. In a modular, reusable environment, the campaign turned into space – immersive, multimedia, international.