Zitat TBD – SCHMIDHUBER

Exciting
Possibilities

Brand centre, meeting place and event location in Nanjing

In addition to the Siemens showroom in Shanghai this is now our second footprint that we are leaving for our customer Siemens Hausgeräte in China! The Experience Center in Nanjing near Shanghai is a brand centre, meeting place and event location combined. The design concept is based on the interactive experience of the Siemens brand and combines all topics around the brand core Exciting Possibilities.

“Hier brauchen wir noch ein gutes Zitat“

Jan Domin | Partner bei SCHMIDHUBER

Brand
Sculpture

The central contact point for all visitors is the brand reception with integrated coffee bar.

Above it hovers the brand sculpture, which carries the Siemens core messages out into the urban space. We realised the concept, design, technical details, media content and implementation.

Experience
Areas

Not only the products on display reflect Siemens’ expertise in design, technology and innovation, but also the interior design. Surfaces, colours and materials of the six Experience Areas fit into a coherent design concept.

Experience
Center

From now on, the Experience Centre will be intended to be a venue for internal and external trainings, press and sales events as well as an internal film studio to bring the message “Exciting Possibilities” to all target groups – live and on site.