Next Mobility – SCHMIDHUBER

The real life Social Media campaign

Discover your free space

At the Frankfurt Motor Show 2019, Audi takes visitors on a journey through current and future sustainability concepts in the automotive industry. Under the event slogan “Discover your freedom” we’ve staged a journey into the future.

The new trade show concept focuses on Audi’s innovative spirit and sustainable vision for the future of mobility. Via social media photo opportunities, visitors are transformed into explorers and communicators.

The Audi definition of mobility of tomorrow

Even the mediatecture follows the Audi vehicle design and draws visitors into the future of Audi. And with the e-tron customer journey on full display, Audi’s vision for electromobility is both informative and emotional. Which serves a distinct purpose: Visitors leave with a clear impression of what electro mobility feels like both today and in the future.

The trade show visitor as explorer and communicator

Of course, Audi knows that the potential reach of its stand extends further than its impressive futuristic core. So what better way to get engagement levels up then turn visitors into messengers as explorers and communicators? On either side of the stand, huge-scale product display windows act as eyecatchers—drawing visitors into the stand and into their spell.

Mit dem neuen Architekturkonzept lenken wir nicht nur Besucherströme, sondern auch Blicke und setzen Reizpunkte. So erhöhen wir die Aufenthaltszeit und Aufenthaltsqualität, und vor allem die Interaktionsquote mit der Marke.

Michael Ostertag | Partner bei SCHMIDHUBER

Staged photopoints

Behind them, the vehicles are authentically staged in their various worlds — tempting visitors to take photos and share them on their channel of choice.

Brand Interaction

The customer isn’t there just to find out about new products. They are also there to absorb information in all senses of the word. And share it if they want. The Audi shop windows offer us a first glimpse into how experiential platforms will start to change.

Second installment of the Audi shop system

Our Audi shop system first debuted at the dealer meeting in Marbella in January 2019 and was used for the second time at this year’s IAA. Convincing design in combination with a modular concept promise absolute flexibility in every location.