Next Era Experience – SCHMIDHUBER

Next Era
Experience

Marbella becomes an Audi brand world

Marbella was barely recognizable during the Audi dealer meeting in 2019. The event offered an unparalleled spectacle to over 3,200 Audi dealers and sales partners from 120 different nations.

Our main goal was to create an accessible and attractive public space that would facilitate and promote communication between the city’s various stakeholders.

Michael Ostertag | Partner at SCHMIDHUBER

Future becomes present

With the world premiere of the Audi e-tron, a virtual journey into the future of the auto industry, breathtaking evening events and the opportunity to discover all the latest Audi innovations, this 3-week event offered Audi dealers everything they needed to immerse themselves in the brand world.

Space Trip

We turned the future into a space mission and sent the Audi dealers on a journey to new realms. Into a new era of mobility. A space shuttle was sent 18 times to distant worlds – each to a future-oriented Audi theme.

Brand Spaces

Driving Experience
Circuito Ascari

In the stunning landscape of the South of Spain the guests had time to experience the mobility of the future in the Audi e-tron.

Networking
Events

After the driving experience at the Circuito Ascari, the focus lay on the exchange with experts at the e-tron brand pavilion. The gala dinner and the big after-show party in the evening rounded off the event and turned the dealer meeting into a great adventure. It provided the perfect setting to turn Audi’s visions of the future into an unforgettable experience for the dealers.