Welcome to the world of sony
The Sony installation is a further development of last year’s concept: Visitors enter an animated brand arena along a gangway and are immersed in a fantastic world of premium technology.
The Gangway
A massive 360° screen surrounds the entire room, 60 meters long with 24,000 pixels, and shows scenes of Products, Content and Services.
360° Megascreen
The Square
The screen extends right down to the floor, demonstrating the synergy between the real and virtual product groups and making the Sony culture into a spatial experience. Visitors to the Square are taken on a magical journey into the multi-faceted world of Sony.
high-end multimedia presentation
breathtaking Mediashow
Visitors can see for themselves the breathtaking new possibilities offered by the latest technological developments. This joy in innovation is communicated not only by the Sony product highlights themselves, but also by the high-end multimedia presentation.
Client:
SONY, Japan
General Contractor:
SCHMIDHUBER, Munich
Concept and architecture:
SCHMIDHUBER, Munich
Visual Communication Digital:
Stungun Productions, L.A. USA
Photographer:
Olaf Becker, München
