Welcome to the PIT LANE
The lake is calling you to join the Auto News Wörthersee! This May marked the thirty-third year in a row that the small town of Reifnitz on the south bank of Wörthersee in the south of Austria played host to car enthusiasts from all around the world. This year more than 200,000! And it’s absolute bedlam here. Four days of everything a petrol-head could wish for. It’s a Mecca for fans of tuning and customization, and everybody’s pulse is running fast.
Pure emotion and real excitement
Innovative and approachable, Audi have set up shop right in the heart of the action, and are using this legendary event as an opportunity to connect with their passionate fans. Taking their cue from the advertising campaign For the Garage and the Pit, SCHMIDHUBER have developed a four-day show and action concept on an area of 1,800 m2, with information on everything to do with Audi Sport. The core message of the event is the close link between motorsport and street cars, and this is expressed in a multitude of ways.
Be part of the race
With the motto Be Part of the Race, an artist draws portraits of the visitors for them to keep – your face on the body of a professional race driver. It’s a souvenir of a special event on the banks of the Wörthersee.
Power, vitality and fun
The highlight and challenge is provided by the Audi Q3 Faster than Show. The action brings together power, vitality and fun and translates the quattro feeling into an experience everyone can share.
Concept and Execution:
SCHMIDHUBER, München
Show Concept:
SCHMIDHUBER, München
Photographer:
Stefan Bösl/Audi, Ingolstadt
