Virtual Realities
Kaldewei.
A sophisticated blend of sensual materials and formal perfection made this year's stand unique. 750 m² full of competence in the field of design, digitality and materiality, which were perfectly staged by SCHMIDHUBER with the further developed stand concept.
DIGITAL SPHERE
In the forum of the stand, the Digital Sphere and the LEDs behind it display all the brand’s relevant topics.
Media Choreography
Guests can enter virtual reality and immerse themselves in Kaldewei's product and service worlds.
The media show is underscored by an emotional sound concept which ties together the entire stand
Industry's driving force
Credits:
Client:
Franz Kaldewei GmbH & Co. KG, Ahlen
Concept and architecture:
SCHMIDHUBER, München
Photographer:
Olaf Becker / Becker Lacour, München / Frankfurt
