unmistakable appearance
Nurturing a brand identity includes ensuring the unmistakable appearance of exhibition areas and sales rooms the world over. Lamborghini’s definitive values – exclusive, uncompromising, aggressive, extreme, sensual and Italian – are reflected in the shapes, colors and materials it uses. A key Lamborghini design feature is the raised position of the cars on a so-called catwalk. A modular system has been developed to ensure a uniform brand image that can nevertheless be adapted to individual applications, for example in Munich, Bergamo, Abu Dhabi, Lugano, Jakarta, Kuwait, Brisbane, Al Khobar, Shenzhen, Naples, Beijing, Mexico City, Perth, Montreal, Sarasota, São Paulo, Manhattan, Stuttgart, Milan, Düsseldorf, Calabasas and Riyadh.
Architecture:
Prof. Christoph Mäckler Architekten, Frankfurt a.M.
Concept + architecture:
SCHMIDHUBER, München
Concept + Communikation:
KMS BLACKBOX, München
Interior:
BW Messebau, Harsum
Ganter GmbH, Waldkirch
Photographer:
Morton Grubak