unmistakable appearance

lamborghini.

Nurturing a brand identity includes ensuring the unmistakable appearance of exhibition areas and sales rooms the world over. Lamborghini’s definitive values – exclusive, uncompromising, aggressive, extreme, sensual and Italian – are reflected in the shapes, colors and materials it uses. A key Lamborghini design feature is the raised position of the cars on a so-called catwalk. A modular system has been developed to ensure a uniform brand image that can nevertheless be adapted to individual applications, for example in Munich, Bergamo, Abu Dhabi, Lugano, Jakarta, Kuwait, Brisbane, Al Khobar, Shenzhen, Naples, Beijing, Mexico City, Perth, Montreal, Sarasota, São Paulo, Manhattan, Stuttgart, Milan, Düsseldorf, Calabasas and Riyadh.

Catwalk for Cars

Lamborghini’s definitive values – exclusive, uncompromising, aggressive, extreme, sensual and Italian – are reflected in the shapes, colors and materials it uses: Monolithic, clear, black; featuring steel, satin glass, asphalt, stone. A key Lamborghini design feature is the raised position of the cars on a so-called catwalk.

Symbols of the cultivated style of the Italian brand are the central espresso bar made of solid nero assoluto and the furnishings of the meeting lounge with its timeless, beautiful furniture classics.