Unleash your Vision

Software AG.

Everyone’s talking about the Internet of things (IoT), but for a lot of people it’s still just a headache. In the past, choosing a software vendor often involved agreeing to be locked into their proprietary ecosystem. That stops now. Software AG wanted to use the platform of CeBIT to tangibly demonstrate how their customers have the freedom to find the best vendor-agnostic solutions for their needs, unhindered by lock-in or other limitations. Software AG customers are truly free to unleash their vision.

Creating an Experience

And what better way to do this than create a booth that takes the visitor on a journey of discovery and vision that leads them to one place – the Digital Business Platform.
Under the event slogan “Unleash Your Vision, #withoutcompromise,” visitors were invited to experience what their own company might be like if their imagination wasn’t limited by the functionality of their current software systems or by a proprietary ecosystem. Inspired by the elements of the digital business platform, the brand architecture features a façade with large windows and gateways, surrounding a wide open space – the digital campus.

The Digital Campus

The Digital Campus is an interactive intersection between the physical and the virtual worlds - where visitors interact with the booth physically while at the same time immersing themselves in the tools to boost their digital performance. In the center of the booth, reaching from floor to ceiling, is the IoT cloud. Apparently disconnected things float, suspended above the heads of the visitors, circling the central human figure. On their own, they are all just airplanes, chairs or bikes without a person to give them a vision. And what can enable this digitalization of everyday objects? The solution lies in the 10 workstations below, dedicated to the Digital Business Platform.

vision of the Internet of Thing

With an array of interactive showcases and demos, the experience intensified, offering visitors a number of different experiences. These included encounters with smart Lego® and Fisher Technic factories, fitness tests to determine how prepared IT professionals are for the Digital Transformation, new ways of learning with virtual reality, geo-spatial demos, customer journey models and many more – created by SCHMIDHUBER to let Software AG visitors discover what might lie ahead on their journey towards a digital future. So tell us - do you have a vision of how the Internet of Things might change our lives?