the Tech Bone
Audi.
The new modular trade fair concept, which was developed and manufactured as acomprehensive trade-fair construction kit in 2012, could be seen at salón internacional des automóvil in Barcelona 2013 and represents his skills on a smaller exhibition space, with 1050 square meters. The architectural base element is the “Tech Bone”. It unites the attributes taken from the language of the Audi brand world into an icon and space-building element.
Credits:
Overall concept, architecture and realization:
SCHMIDHUBER, München
Development graphics:
Kunzberg GmbH, Frankfurt am Main
Adaption graphics:
tisch13, München
Photographer:
Andreas Keller, Altdorf