simply well made
SCHMIDHUBER have designed a new brand presence for Constructa, at the LivingKitchen in Cologne. Constructa produce built-in kitchen appliances that are high-performance, comfortable and user-friendly. With their slogan “simply well made,” Constructa appeal to a young target audience that know how to appreciate top quality and uncomplicated design.
Simply well made
The Constructa slogan ‘simply well made’ was the springboard for the conceptual design. Presenting this idea in a clear and uncomplicated way that was still visually arresting transports visitors to a living kitchen where they can feel right at home.
backdrop of stacked boxes
Even from a distance, one thing stands out about the trade fair stand and the product presentation area: it is all made of cardboard. This warm surface structure and the bright mix of colors create a friendly, inviting atmosphere right from the word go. This flexible diamond shape allows the products in the three areas of “cooking”, “cooling” and “cleaning” to be presented in a playful way.
Original graphic language
The brand presence is completed with a graphic language developed by SCHMIDHUBER. With simple means a maximum depth of information is generated: Color-coded icons mark the different product and exhibition areas. Colored decoration elements in complimentary tones evoke everyday kitchen life and contribute to the approachable character of the living kitchen. Every intricate detail implicitly highlights: "Simply well made!"
Client:
BSH Bosch und Siemens HausgeräteGmbH, München
All Over concept and architecture:
SCHMIDHUBER, München
Responsible as General Contractor:
SCHMIDHUBER, München
Photographer:
Jörg Hempel, Aachen
