Simplifying Business
MAN Truck & Bus at the IAA Commercial Vehicles 2018
The best solutions are often very simple and SCHMIDHUBER have demonstrated exactly this at the IAA 2018, by staying true to MAN's central theme: Simplifying Business.
distinctive stand architecture and brand communication.
Clear zoning has been used to convey product-specific themes visually, and depending on application, this alternates between urban and countryside landscapes. Technical innovation is reflected in the distinctive stand architecture and brand communication.
MAN's presence brings the future of mobility to life:
Credits:
Client:
MAN Truck & Bus AG, München
Concept and architecture:
SCHMIDHUBER, München
Concept and communication:
SCHMIDHUBER, München
Photographer:
Andreas Keller, Altdorf
