Shopping 3.0
“hausgeräte & friends” – that’s the name of the innovative new brand shop that opens today in the premium “Hohe Bleichen” area in Hamburg, displaying a range of selected products from the famous retail experts Buddenhagen. SCHMIDHUBER are presenting a shop concept that raises the bar for state-of-the-art brand presentation in a retail setting. The award-winning agency have created Shopping 3.0, a concept that combines brand development, corporate identity, spatial design and online connectivity in a new dimension of product presentation.
innovative store concept
The centerpiece of this innovative store concept is clearly visible even from outside: a giant media wall takes pride of place among selected. It is immediately clear that the digital world is not something above and beyond the products in the store, but is instead integrated into every aspect of the appliances on display.
Connection between on ...
This blurring of the boundaries between on and offline becomes even clearer when customers enter the store and interact with the touch-activated media wall. Instantly, the entire product range is available, at your fingertips. The appliances are displayed full-size, including a clear visualization of all details, functions and optional extras.
... and Offline
This integration of digital and POS presentation allows customers to experience impressive product presentations on the media wall, including hands-on demonstrations of typical user experiences, a clear advantage over the traditional showroom experience.
personal and Innovativ
When this is combined with professional and competent sales assistance from the appliance experts Buddenhagen, it creates a shopping and brand experience that is the first of its kind in the home appliance market.
online store with personal consultants
“Our basic requirement for the ‘hausgeräte & friends’ project was a precise connection between online and offline shopping,” says Michael Ostertag-Henning, Managing Partner at SCHMIDHUBER. “By involving the locally-known service partner Buddenhagen, we were able to integrate another, underestimated component: personal trust. In this way, we were able to create a new kind of store, a bricks-and-mortar online store with personal consultants, and a new dimension of customer dialog for the digital age.”
General Contracting:
SCHMIDHUBER, München
Concept, Design and Execution:
SCHMIDHUBER, München
Screendesign und Programming:
MESO Digital Interiors GmbH, Frankfurt
Photographer:
Jörg Hempel, Aachen
