A roof landscape
A roof landscape as design element and formal language: Three linear roofing strips that tilt upwards structure the trade-fair stand into three sections, namely Saddle Stones, Roofing Tiles, and Roofing Systems. At the same time, they form a frame around the catering and meeting areas and house the requisite infrastructure. The roofing strips provide clarity of vision and an intelligent visitor guidance concept, as well as space for top-grade product presentation. Visitors proceed at eave level – a familiar setting for probably the largest target group, roofers. A hovering “brand roof” brings all the sections together and defines the stand’s outer edges.
The roof landscape
The roof landscape commuicates the brand identity and offers an ideal viewing perspective: The visitor moves on eave level – a familiar setting for the largest target group, roofers. The roofing bands allow for the perfect presentation of all products on sloping roofs. The linear arrangement of the presentation bands ensures a clear layout and intelligent vistor guidance. Open elements on the two outer bands allow for lateral entries and individual excursions, offering additional stimuli. In-depth information and expert advice can be obtained at the contact points in front of and under the roof areas.
Design:
SCHMIDHUBER
General planning:
Schmidhuber + Kaindl GmbH, München
Photographer:
Markus Mahle, Stuttgart
