A roof landscape
A roof landscape as design element and formal language: Three linear roofing strips that tilt upwards structure the trade-fair stand into three sections, namely Saddle Stones, Roofing Tiles, and Roofing Systems. At the same time, they form a frame around the catering and meeting areas and house the requisite infrastructure. The roofing strips provide clarity of vision and an intelligent visitor guidance concept, as well as space for top-grade product presentation. Visitors proceed at eave level – a familiar setting for probably the largest target group, roofers. A hovering “brand roof” brings all the sections together and defines the stand’s outer edges.
Design:
SCHMIDHUBER
General planning:
Schmidhuber + Kaindl GmbH, München
Photographer:
Markus Mahle, Stuttgart