One ring, to rule them all
The central square of the Frankfurt Trade Fair will set the stage for Audi's very first appearance with a separate, freestanding building – the Audi Ring. At the heart of the 100-meter long, 70-meter wide, and 12-meter high trade show pavilion is an integrated driving track, where up to nine vehicles will be moving simultaneously on two levels – visible also from the outside via elongated openings in the façade. With its architecture and communications strategy, the Audi Ring creates an authentic, holistic brand experience which leaves a long-lasting effect.
Concept and architecture:
SCHMIDHUBER, München
Communications and media content:
KMS BLACKBOX, München
Photographer:
Andreas Keller, Altdorf