The next levels of mobility

Audi at the Frankfurt Motor Show 2017

The highlight of booth is the 3-level stage "The Next Levels of Mobility" where Audi designers demonstrate their vision of the future. Level 1 presents the new Audi A8 as the pinnacle of innovative luxury driving. Levels 2 and 3 offer a vision of the future of the brand in the form of concept cars.

Audi - The next level

Under the banner Audi AI, visitors can see how intelligent vehicles wearing the classic four rings will open up an entire world of individual mobility solutions that will redefine the transport market.

The extra hour

Another new element is the booth module The Extra Hour. The idea is that drivers will benefit from intelligent cars by gaining extra time in their day to do whatever they want. The booth makes this extra time into a sensual experience by offering a lawn area that invites visitors to take a break at the heart of the Audi stand.

Audi the digital brand

The digital future

In the third stage, the visitors experience the future. A white, seamless Corian room interacts medially with the Audi show car. A fully digital automobile in a fully digital and intelligent environment.

The Audi Cloud

Since the Audi Cloud was first presented at the Paris Motor Show 2016, its structure has been in a constant process of evolution at a series of international events.

“With the Audi Cloud, we created a strong format to present Audi’s digital brand strategy as an eye-catching live experience,” says Michael Ostertag, Managing Partner at SCHMIDHUBER. “And we're proud to be able to use this flexible modular concept to provide consistently high-level brand presence around the world, on demand and as needed.”

Digitale Kontaktpunkte

The Cloud is made of 220 Media modules that connect into a 3D structure, which acts as the ceiling to the Audi stand. The Cloud comes to life through its media show: data moves visibly around the vehicles on display, symbolizing the network capacity of the new Audi cars.

In addition, “the cloud” displays various touchpoints that allow visitors to generate tailor-made data from “the cloud” and receive it on their smartphones.