New market orientation
Following a successful merger between the three well-established firms Hager, Berker and Elkom, the new firm, operating under the name Hager Vertriebsgesellschaft, have chosen the Light + Building 2014 trade fair in Frankfurt to present their fresh corporate identity. Efficient and intelligent use of energy is the primary focus of this family-owned business, based in the Saarland. Strengthened by the pooling of knowledge and expertise, Hager offer a customer-oriented full-service portfolio, with everything from energy distribution and wiring to door entry systems and switch design. SCHMIDHUBER have translated their corporate philosophy into an architectural space to present all three brands over an area of 2,000 square meters.
Hager Innovation Forum
The heart of the trade fair installation is the Hager Innovation Forum. This is where product innovations from all three brands come together to demonstrate futuristic concepts for energy-efficient infrastructure.
The Forum is both a communication platform and a think tank, where visitors are invited to join Hager in creating the networked building of the future.
strictly rectangular structures
The strictly rectangular structures give the brand space a clean and tidy backdrop. Large white surfaces form the perfect stage for the detailed, in-depth product presentation. An extended logo frieze demonstrates the interconnected systems of the three product lines.
Corporate Colors
Accent colors in the shared lounge space are taken from the spectrum of corporate colors, and these are carried over into the three-dimensional space.
Glowing orange lenses, colored light cubes and bright accessories pick up the interplay between the three brands.
Concept, architecture and realisation:
SCHMIDHUBER, München
Consulting communication:
Thomas Biswanger Design, Ingolstadt
Photographer:
Studio Schroll, Hagen
