Metropolitan Lifestyle
Under the slogan; "Welcome to the exciting possibilities of metropolitan living," Siemens greets visitors, inviting them to join on a voyage of discovery into the future of connected life. Its smart products convince any audience by means of their intelligent services and solutions—capable of enhancing and simplifying the everyday lives of millions of consumers.
Unexpected show
A tour of the stand provides many a highlight: The showcasing of "FreeInduction 2.0" demonstrates the brand’s new hob with integrated extraction system in a glorious setting. Real steam gives the impression of being extracted digitally via an LED wall.
“The Parcourse Show”
The Parcourse Show” in the “Washing” area dynamically demonstrates the networked lifestyle in an urban environment. Here an ingenious stage setup creates the impression for visitors of their being part of the show.
The cooking arena
In the cooking arena with Nelson Müller, visitors can look over the star chef's shoulder during live cooking sessions and experience how voice-controlled household appliances can make everyday life easier.
Metropolitan Lifestyle
"Metropolitan living is exciting, fast and complex," says Jan Domin, Associate Partner at SCHMIDHUBER. "People want to be everywhere at the same time—restricted by nothing. The exhibition stand embodies this freedom. Everything is connected and intelligent so as to provide visitors with an exceptional brand experience and—of course—reflect the digital reality of modern city living.”
Client:
BSH Hausgeräte GmbH, München
General Contractor:
SCHMIDHUBER, München
Concept and architecture:
SCHMIDHUBER, München
Concept and communication:
BLACKSPACE, München
Photographer:
Jörg Hempel, Aachen
