Metropolitan Lifestyle

Siemens.

Under the slogan; "Welcome to the exciting possibilities of metropolitan living," Siemens greets visitors, inviting them to join on a voyage of discovery into the future of connected life. Its smart products convince any audience by means of their intelligent services and solutions—capable of enhancing and simplifying the everyday lives of millions of consumers.

The Siemens World

This new attitude to life is also embodied in the trade show presence—the design for which is inspired by the world's major metropolises. At Siemens World, visitors can travel directly from Berlin to the skyscrapers of New York, where they’re free to experience the perfect symbiosis of design and technology, enjoy international coffee specialties in Rio de Janeiro or try exotic food creations in Shanghai.

Unexpected show

A tour of the stand provides many a highlight: The showcasing of "FreeInduction 2.0" demonstrates the brand’s new hob with integrated extraction system in a glorious setting. Real steam gives the impression of being extracted digitally via an LED wall.

“The Parcourse Show”

The Parcourse Show” in the “Washing” area dynamically demonstrates the networked lifestyle in an urban environment. Here an ingenious stage setup creates the impression for visitors of their being part of the show.

Home Connect

The “Home Connect” area offers visitors the opportunity to get to know the product range on an individual level. Four interactive exhibits can be tested out to give an impression of how Siemens home appliances make everyday life easier through language assistants. A running projection beams out innovative ways to control the home with networked Siemens devices.

The cooking arena

In the cooking arena with Nelson Müller, visitors can look over the star chef's shoulder during live cooking sessions and experience how voice-controlled household appliances can make everyday life easier.