Media Flower
Digital landmark and design highlight, information carrier and relaxation area, exhibit and interactive services – all of these features are combined in Media Flower designed for South Korea's SK Planet. The Media Flower will be located in Phoenix Park in Myeonon Myun, Pyeongchang-gun, South Korea. This is a popular recreational resort and ski resort and will host the ski events of the 2018 Winter Olympics.
many functional facets
From the outside, the Media Flower reflects the many facets of the Phoenix Park world: with weather and traffic news, information on the resort, and its offers and surroundings like attractions and restaurants. Different subjects are displayed on the individual sides, in line with the visitor flow.
The walk-in interior leads into the corporate world of SK Planet, offering a variety of interactive services.
Olympic Winter Games 2018
With its LED media screens on the five outside areas and its dynamic design vocabulary, the Media Flower materialized in an accessible, digital sculpture and provides the location with a certain identity.
During the 2018 Olympic Winter Games, the impressive digital sculpture will become the bearer of the Olympic flame, while each of its leaves will take on another Olympic color.
Digital Sculpture
"What I particularly like is that in the Media Flower, everyone sees what he or she wants to see. For some people it’s a source of information, a signpost or a ticket office, for others it’s an interactive billboard and digital playground.", says Michael Ostertag, Managing Partner at SCHMIDHUBER.
Client:
SK Planet, Korea
Discover, Dimension, Design:
SCHMIDHUBER, München
Master Planning:
Brand Communication Team, SK Planet
Project Management:
Space Marketing Team, SK Planet
Commercial Film Production:
Digital Innovation Group, SK Planet
Digital Content:
Flur, Seoul
Construction
Design Prox, Seoul
