Media Flower
Digital landmark and design highlight, information carrier and relaxation area, exhibit and interactive services – all of these features are combined in Media Flower designed for South Korea's SK Planet. The Media Flower will be located in Phoenix Park in Myeonon Myun, Pyeongchang-gun, South Korea. This is a popular recreational resort and ski resort and will host the ski events of the 2018 Winter Olympics.
Digital Sculpture
"What I particularly like is that in the Media Flower, everyone sees what he or she wants to see. For some people it’s a source of information, a signpost or a ticket office, for others it’s an interactive billboard and digital playground.", says Michael Ostertag, Managing Partner at SCHMIDHUBER.
Client:
SK Planet, Korea
Discover, Dimension, Design:
SCHMIDHUBER, München
Master Planning:
Brand Communication Team, SK Planet
Project Management:
Space Marketing Team, SK Planet
Commercial Film Production:
Digital Innovation Group, SK Planet
Digital Content:
Flur, Seoul
Construction
Design Prox, Seoul